dinsdag 14 maart 2017

Jaguar Land Rover CASE STUDY.

Source: www.avinteractive.com

A working relationship between ADI and Wash was established in 2014 during the conception of a high profile project for one of the world’s largest car brands. Wash sought the technical expertise of ADI in the creation of Jaguar Land Rover’s Dynamic Media Wall at its Castle Bromwich manufacturing site.

Wash’s vision was turned into a vast digital installation using ADI’s working knowledge of LED, delivering a striking public art piece on the side of the plant. ADI integrated a number of elements into the project, including its own Virtuality LED screen product, resulting in a digital artwork that could evolve and change with the seasons.

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