zaterdag 16 december 2017

Magnolias Ratchadamri Boulevard - Bangkok

Magnolias Ratchadamri Boulevard will be enchanting visitors to Ratchaprasong during the festive season with an electrifying 3D projection on its 60-story tower. The new super-luxury mixed-use development from MQDC has collaborated with the award-winning Limelight group of artists on ‘Beautiful Bangkok’, a ‘building mapping’ spectacular to celebrate the year-end and boost the city’s global profile. Show times 14-31 December.

vrijdag 15 december 2017

The Antarctic Dome at Coachella 2017.

Discover the amazing artistry behind "Chrysalis", Obscura's mind-blowing 360° audio-visual sensory experience housed inside The Antarctic, the world’s largest geodesic projection dome. Created exclusively for Coachella by Obscura Digital, and powered by HP, "Chrysalis" took audiences on an immersive and mind-blowing metamorphic journey through time, space and consciousness.

From Obscura Digital

woensdag 13 december 2017

The number of OLED TV products in 2017 has doubled compared to last year.

OLED TV models launched in 2017 have been highly increased rather than both 2015 and 2016. 16 types of OLED TVs were launched in 2016, while 30 kinds of OLED TVs were launched which covers that the number of products has nearly doubled from last year. By company, LG Electronics released total 10 types of products which are the greater number of products launched than competitors, and followed by Loewe and Panasonic with 5 types of products.

Meanwhile, OLED TV market led by LG Electronics, was taken attentions of publics when Sony decided to launch OLED TV first in the early of 2017. Sony which launched OLED TV first in CES 2017 to catch public’s eyes with “Acoustic Surface” technology that can make sounds without speakers, is leading the premium market with LG Electronics by producing 55-inch, 65-inch and 75-inch OLED TVs.

The number of OLED TV products are expected to increase in 2018 more and more. According to Flat Panels HD, Philips which launched only one model with 55-inch OLED in the early of this year, decided for releasing the 6 kinds of OLED TV such as 65OLED973, 65OLED903, 65OLED873, 65OLED803, 55OLED903, 55OLED803 and so forth. It is analyzed that the strategy is to aim at diverse consumers which divides OLED TV leading the premium TV market into high-priced line with 9xx model and low-priced line with 8xx model.

The shipment in 2018 is also expected to grow. In accordance with UBI Research, it expects that OLED panel with 55-inch and more will shipped over 2.4 million units in 2018, 9.1 million units in 2022. There is much attentions how OLED TV leading premium TV market will harden its positions all the more in 2018.

UDC and BOE sign a long-term OLED agreement.

Universal Display announced that it has signed long-term OLED agreements with BOE Technology Group. Under these agreements, UDC will supply phosphorescent OLED materials to BOE. UDC and BOE signed their first agreement n 2014 and it is great to see these evolve into long-term agreements.

BOE started to produce flexible OLED displays at its Chengdu B7 6-Gen fab in October 2017. BOE's B7 fab is the company's first flexible AMOLED line and actual real mass production will probably begin at about Q1 2018. The full capacity is 48,000 substrates per month, but this will only be achieved in the first half of 2019.

dinsdag 12 december 2017

Waitrose is creating a white Christmas display at shopping centres to tie in with its festive ad.

Artificial snow will fall every 30 minutes as its TV ad, "Snowed in" by Adam & Eve/DDB, plays with full audio on Ocean Outdoor’s large digital out of home sites.

The campaign will run this weekend and next weekend at Westfield shopping centres in Shepherd’s Bush and Stratford. It has been created by Manning Gottlieb OMD and executed by Talon.

"Snowed in" shows villagers who gather at their local pub for a Christmas morning drink getting snowed in. Instead of panicking or trying to get out they pull together a Christmas Day meal.

Alia Ahmad, marketing manager at Waitrose, said: "We are always looking for exciting ways to bring our brand to life and even more so at Christmas. We think this campaign will look and sound really magical as our ad plays and hopefully get people in the Christmas spirit."

Digital OOH continues to grow across GB.

New data from Route is released today. This shows that the audience of digital out of home (DOOH) advertising continues to grow and now offers advertisers 51% cover of GB adults each week.

Other points worth noting in the data include:

1) Digital OOH now reaches 92% of Londoners each week
2) East of England sees the highest growth in weekly digital cover,
    up 12% since last quarter (49.5%  cover vs 44.2% in Q3)
3) Londoners are exposed to DOOH more frequently, seeing 51 digital
    frames per week compared to 27 as a nationwide average.
4) On average, Britons see one more digital out of home ad per week
    than they did last quarter (27 vs 25.9 in Q3).
5) Digital impacts are up by 6% since the last quarter.
6) The growth reflects the increase in digital inventory now
    measured by Route.The latest dataset includes the measurement
    of 6,097 digital frames.

The chart below shows the current weekly digital cover by region.

maandag 11 december 2017

Augmented Reality Windshields.

Continental’s new DMD projection technology puts information right in a driver's line of sight

Lincoln is one of the first automakers to step closer to full augmented reality displays in vehicle windshields. Two of its models now have digital micro-mirror device (DMD) technology made by Continental, which projects bigger, clearer and more complex graphics. The technology is seen as a bridge between older heads-up display systems and forthcoming AR technology.

The system works in a similar way as modern digital cinema projectors. A picture generating unit produces an image which is enlarged and projected onto the windshield using a series of mirrors and lenses. The resulting image is much brighter than the previously common reflected LCD technology.

The benefits of the system are brighter graphics that can be clearly seen in daytime sunlight. Projecting information on the windshield keeps a driver’s eyes close to the road and reduces distractions from checking other in-car screens. This is particularly helpful with visual aids from the navigation system that can show alerts for intersection turns or highway exits.

3D images “floating in air”

Here’s how the technology works. Light from a light-emitting diode (LED) passes through a transparent plate embedded with tens of thousands of Fresnel lenses, which are special lenses that can alter the light beam angle. In this way, light is refracted to produce an image in the upper air above the plate. This results in the projection of 3D images. Using this technology can add extra information (benefits and convenience) to a variety of objects in the real world. Moreover, all you need for aerial imaging is one LED and one transparent plate. With these components, 3D images can be easily projected virtually anywhere. In fact, the possible applications of aerial imaging expand almost limitlessly.

More information

vrijdag 8 december 2017

Interactive Digital Signage Billboard Demo for Fran├žaise des Jeux.

Remi Grumeau

Realtime interactive digital billboard demo I created when working at Instore Solution - smartphone optimized webpage acts as a gamepad with the connected billboard. Everything is full HTML5, working on 3G without any app other than the web browser