vrijdag 21 juli 2017

donderdag 20 juli 2017

Can you imagine a world without digital signage?


Imagine walking into any leading retail store, quick-service restaurant or banking institution and not being directed, informed or entertained via digital signage? It is a positive reflection of the industry that the days of being communicated with via poster boards and scrolling text displays are quickly becoming a distant memory. 

    As we celebrate 20 years of being in this business, it is clear to see that the digital signage industry has changed drastically in the last two decades.  It has moved from posters and scrolling displays to digital displays.

In the last five years, the industry has continued to evolve; with momentum pushing industry leaders from installers of LCD screens to digital signage strategists. Today's digital communication is weaving together print, mobile and social media to create a unique digital in-store experience that enhances the brand and brings about engagement.

Rise of millennials

With the rise of millennials - digital natives – who understand and have an affinity with technology, they want to be associated with brands that talk to and interact with them. According to a 2015 Global Trends Survey, there are 92 million millennials in the US alone and they’re hitting their spending power now; with spend expected to total 30 percent of sales in the US by 2020. With figures like this and a similar pattern of millennials in Africa shaping the future of the mobile and digital economy, 50-60 percent of retail brands are increasing their digital signage spend and the industry is expected to grow by more than 30 percent annually.

This demand for technology also applies to the restaurant business where diners want a side of tech with their orders. A 2016 National Restaurant Survey found that among 18-34 year olds, 41 percent felt that technology was an important factor when choosing a restaurant/QSR; and one in four factors technology when deciding where to eat. Millennials increasingly rely on smartphone apps, tablets and other technology options to make orders faster, easier and more accurate. They want a vibe with technology giving them the option to self-order, make quick requests, access Wi-Fi – a seamless experience.

Personalized in-store experience

Digital signage, when used most effectively, has the ability to create a tailored in-store experience for customers.  Because millennials seek out content digitally, information must be shared quickly to the exact place where they’ll be looking; with dynamic digital signage systems updating messaging quickly and targeting it effectively.

Millennials also have huge purchasing influence as they're socially connected and having larger and more powerful networks than other generations. Using the power of social sharing via your digital signage systems creates an opportunity for your customers to influence their network and promote your brand/products.

Demand is driving the growth of digital signage on the continent and despite the challenges of e-commerce, brick-and-mortar retail is strong and provides an excellent opportunity for retailers and marketers to engage and build relationships with their consumers. Where better to connect with and influence your customer in the best possible way than directly on the shop floor.

woensdag 19 juli 2017

Digital signage powers first women’s-only Sport Chek store in Canada.

Sport Chek, a Canadian retailer known for its extensive use of in-store digital signage, opened its first women’s-only location earlier this year at Cadillac Fairview’s (CF’s) Chinook Centre in Calgary.

The new Sport Chek Women store (see video) was designed by an independent, in-house team of women representing different disciplines for the retailer’s corporate parent, FGL Sports. It reportedly offers the largest selection of women’s sport and lifestyle apparel and footwear anywhere in the chain, including new brands like Alo, Onzie, Soybu, LolĂ« and Moving Comfort.

“We are excited to offer a specialized customer experience geared to women,” says Kara Anastasiadis, associate vice-president of merchandise strategy for FGL Sports.

dinsdag 18 juli 2017

Smartsign attended SHOP 2017

Smartsign attended SHOP 2017 in Kista together with strong partners like LG, Expohouse and SMS. At the fair, customized overall solutions for the retail market were shown. The overall solutions help stores to develop and strengthen their brand through digital communication. Stores can maximize their retail space through customized screen solutions for shop fittings at inputs and outputs, in the store's product areas or at the cashline. All the monitors in the stand were powered by the Smartsign Display Manager.

Image recognition.

DiGiSi is an iOS and tvOS based platform for advanced digital signage. Thanks to image recognition algorithm powered by CoreML by Apple and Tensorflow, we are now able to provide ads more close to the customer appearance. The App use the camera to analyse the scene and figure out, anonymously, information about relevance checking a pre-trained (tensorflow based) database. Look at the example, our friend is walking by and the digital signage is able to cheer her about her awesome new sun glasses. Would you like to provide your customer a new experience, even more social and engaging? DiGiSi can help you with our simple SDK. Tag your contents and ads inside our backend, then all the magic is handled by our app :)

Further details at: https://digisi.live

maandag 17 juli 2017

3D mapping ski slopes.

3D mapping ski slopes, sponsored by Sam Adams.

Holo Review from Eyerock

POS, products are also increasingly presented with hologram displays. Different companies offer different solutions. Three display products have recently been created by Eyerock Studios, one of 3D animations specializing agency from Essen / Germany.

The Holoco display, also discussed here, recently got a little brother - the Holoco [S]. Why a 20 cm high and 26.5 cm deep variant makes sense makes the company so: "The space conditions at the point of sale are known as a difficult topic. Attracting the attention of the customer with regard to countless advertising messages is also not easier. The new Holoco [S] solves both problems. It fits in almost every shelf and its new holographic imagery makes it an absolute eyecatcher. In this, free floating holographic 3D objects are combined with real products. Small, high-quality products such as smartphones, watches and jewelery, as well as a range of beauty and health care products, will find a suitable presentation platform. "

The holographic display, like its big colleagues, is equipped with energy-saving media technology. The interior is illuminated by RGB LEDs, in order to show the real products in the display in the right light.

vrijdag 14 juli 2017

Drive Thru - Pickup Window.

Ap1 concept for beacon enabled adaptive drive thru leveraging LG digital signage and webOS.

donderdag 13 juli 2017

woensdag 12 juli 2017

instantly change your digital content displays.

When businesses first started using TV screens for internal and external communications, these businesses were focused on showing certain types of content on those screens. What these businesses may not have considered — and why Enplug entered the market — was future needs: preparing for digital content evolution. Enplug’s evolving platform ensures that digital signage content changes along with the needs of users. Enplug’s digital software is in contrast to companies that need their IT people trained on the initial digital signage system and then have to undertake a continuous cost of re-training, buying the updated software, and downloading and maintaining the updated software and hardware across the system in order to stay current with digital content evolution.

Content on Enplug is provided via the App Market, an app system similar to smartphone apps. The content can be “set and left” — or content configurations changed with a few keystrokes. Wifi-enabled TV screens streaming the content can be in landscape or portrait format.

With Enplug, anyone anywhere in the world can use one dashboard to manage digital content across multiple screens and multiple locations. At the same time, the number of users on one Enplug system is unlimited. Imagine an enterprise company’s communications director sending consistent messaging across 500 locations worldwide. At the same time, a person at each company office can add local information to that office’s Enplug displays.

And there is no need to worry about content storage limits with the Enplug system — there are no limits! In our example above, each office of an enterprise company can store as much content as required with no additional charges.

Enplug’s open app market is evolving:

With Enplug’s open platform, the best companies in the world can write apps for the Enplug App Market using Enplug’s SDK (software development kit). This is particularly important as new opportunities appear on the digital marketing scene. And with Enplug’s dynamic app playlist, you can instantly change your digital content displays.

Here are all the Free Apps.