Etuplia, based in The Netherlands, is developing large-size low-resolution reflective monochrome electrowetting displays aimed towards outdoor signage - billboards applications. The company teamed up with Taiwan's URT - who has a license to make and sell display modules based on Etuplia's technology.
According to DisplayDaily, mass production of such billboard displays is expected in Q1 2017. It'll be great to finally see a commercial electrowetting display.
Revolutionary display technology can lift the ban on digital billboards.
Miortech, a Dutch company originating from the Philips cradle, introduces color displays that reflect sunlight, just like paper, with environmental benefits such as low power consumption and reduced light pollution overcoming the disadvantages of LED billboards.
Miortech established Etulipa® as a subsidiary to bring its electrowetting display technology (EWD) into the digital signage space. CEO Hans Feil states: “We can now demonstrate full color reflective displays with the same approach as in digital printing: the so-called CMY-technology. The positive feedback on our demos, which performed under different light conditions including bright sunlight, pointed us into the direction of the digital billboard applications. We found that advertisers and billboard owners are extremely keen to enable more digital boards. This technology allows for instantaneous creative updates and the ability to respond in real-time to current events and market conditions”. The next step is to build a demo-digital billboard to prove our claims to advertisers and billboard owners.
