Apparel retailer Diesel opened a flagship store in Rome last fall that included an entry area dominated by an immersive video wall running content from a German digital artist.
The abstract digital display, reports GDR UK, “draws from geographical data taken from maps of Rome. Its colour, growth and movement is based upon the use of #rome and #POSTroma across online sites.”
“Each time the hashtags are used on Twitter, a unique response will be displayed in-store. A screenshot of that in-store digital display is then sent in real-time to the person who tweeted.”
“A specially programmed algorithm created by Fischer generates a haiku poem and a striking screenshot of the in-store visual display in real-time, both of which are delivered directly to the Twitter account of each interacting individual.”
The installation ran for three months.