How NFC phones will change your encounters with posters.

Zo gemakkelijk gaat dat.
NFC - Near Field Communications

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Schwing! LikeBelt concept reads NFC tags with a hip thrust

Enterprising developers have come up with a 'LikeBelt', an NFC-enabled belt buckle that can register Facebook 'likes' or check-ins with a thrust of the wearer's hips.
The humorous concept, essentially a Nexus S handset with a home-brewed extension to deliver the NFC antenna to the large belt buckle area, is designed to highlight innovative possibilities for NFC.
"We wanted to explore NFC and think more creatively about what can be done with it besides just purchasing," Nathan Martin, CEO at developer Deeplocal, told Wired.
The company, a group of artists and engineers which has its roots in Carnegie Mellon University and which describes itself as "an innovation studio", has posted instructions for making LikeBelts online.
A video shows the LikeBelt in action:

PragmatIC demonstrates NFC label with built-in display

The flexible labels don't need a battery and automatically light up or display information when they are read by an NFC phone.

PROTOTYPE: Thin NFC labels light up when scanned. Click to enlarge.
PragmatIC Printing and security printing giant De La Rue have developed a prototype NFC label that includes a display which is powered up when it is read by an NFC phone or RFID reader.

The label has been developed through the Rail (Remotely Activated Interactive Labels) project which has received a £600,000 (US$958,000) grant from the UK's Technology Strategy Board.

A range of concepts have been developed around the idea that a visual feature such as a light or logo is triggered when a consumer interacts with a label via their NFC phone.

Since the labels are powered up by the phone or reader, no battery is required. This means, says PragmatIC, that the labels can be both flexible and thin, at around 50 micrometers — thinner than an average human hair. The labels are also compatible with conventional hot lamination printing processes.

"PragmatIC's unique imprint based approach to printed electronics is not only able to deliver potentially exciting new security features, but is also a natural complement to other security printing technologies such as holographic embossing," says Philip Cooper, head of ideas at De La Rue.

PragmatIC has been demonstrated the prototypes at the Tax Stamp Forumin Washington DC in september.

A Perfect Use for Near Field Communication in the Real World.

People want personal. Especially as it relates to the idea of interacting with the physical world around them on a “screen.” This is a key reason that mobile is so powerful in its potential. It can fairly easily turn any place or thing “on” to where it is interactable. And it is the personal screen of personal screens.

The Museum of London has created an interesting experience through mobile and Near Field Communication. For anyone who’s been in a museum, I think we can all agree that the little write-ups on plaques do not provide us with the information we want about particular pieces of art. Docents are THE source of information, but the average person going to a museum does not do so with a docent. Enter Near Field Communication (NFC).

Stations at various pieces of art are equipped with NFC tags. Want to know more about the piece of art? Just tap your phone to the tag. Information given.
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NFC (Near Field Communication) is a new mobile phone technology which allows users to share information with a simple tap of a device. Working with Nokia, we've introduced NFC to both our venues, and with an increasing number of NFC enabled handsets available in the UK, we're excited to be among the first public organisations to use tomorrow's technology today.
Find out more in this short film and by visiting http://www.museumoflondon.org.uk/Explore-online/NFC.htm