Real-Time Data On UK Billboards.

Virgin Trains launched in Birmingham ( UK ) a dead-simple digital OOH campaign this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. The campaign for the railway, conceived by Virgin Train’s agency Anomaly and pulled off by the digital shop Grand Visual, combines traffic and location data to accurately tell motorists the comparable driving and riding times to destinations along roadways.

California billboards promote tourism by showing the landscape behind the ads.

An artist is sprucing up California billboards by having them align with the local landscape if viewed from the right perspective.

The installations, spotted by Adweek, were created to draw attention away from advertisements to the wider world, all part of a project called ‘Desert X’.

The unique outdoor advertising drive has touched down in several places in California is promoted thusly on the dedicated website: “In a cinematic experience animated by driving along Gene Autry Trail, viewers will encounter a series of billboards featuring photographs of the very mountains towards which they are heading.

“In the language of billboard advertising this kind of reading is referred to as a Burma-Shave after the shaving cream company of the same name who used sequential placement to create messaging that could be read only from a moving vehicle.

“Within the desert empire of roadside signs, Bolande chooses to advertise the very thing so often overlooked. Looking up at the billboards our attention is drawn back to the landscape itself.”

The group is dedicated the displaying the beauty of the desert and has held several unique exhibitions doing so in the region. Check out more work from the group on their Facebook page.

Please join us for guided tours of Desert X installations, every weekend until April 30, 2017.
Buy tickets here: http://www.ticketderby.com/event/?id=250051&mode=

Bus tours will take you through the Coachella Valley to see a selection of works by Desert X artists. Every Saturday there will be a morning and afternoon tour, and every Sunday a morning tour. Tours are led by trained docents who will share the history of Desert X and details about the site-specific works. Each tour will take approximately four hours. We encourage you to bring water, sunscreen, a jacket, and comfortable shoes appropriate for walking across rough terrain.

Morning Tour - of northern installations
Arrive: 8:45am
Depart: 9:00am Return: ~ 1:00pm
Depart from parking lot of Ace Hotel & Swim Club, just outside front lobby.

Afternoon Tour - of southern installations
Arrive: 1:15pm
Depart: 1:30pm
Return: ~ 5:30pm
Depart from parking lot of Ace Hotel & Swim Club, just outside front lobby.

Each tour is an individually ticketed event. If you purchase both the north and south tours, you will receive a free Desert X tote bag!

Forrest Media adds Daktronics Display to Scotland inventory.

Source; www.avinteractive.com

50 sq m display installed in Edinburgh, two displays in Glasgow.

The installation in Edinburgh is on Salamander Street and in Glasgow the two displays are positioned along the Xpressway.

All three displays are larger than industry standard for this application and feature 10mm line spacing for excellent image clarity and contrast while disseminating messages to the masses. Daktronics’ environmental protection ensures the display is safe from the outdoor elements for round-the-clock functionality.

These installations add to the displays installed this past summer at Finneston Quay in Glasgow by Forrest Media. Forrest Media has installed five Daktronics digital displays in the past 12 months, including the first 8mm display in Europe.

Forrest CityScreen Salamander Street / Edinburgh

Forrest Media is delighted to introduce their latest digital installation in Edinburgh. Positioned on the drivers’ side (left) of the A199 Salamander Street facing all south and eastbound traffic heading towards the A1 Motorway and set within Edinburgh’s ‘Motor City’ – with a dozen main dealerships in close proximity and delivering over 200,000 fortnightly impacts!

The sheer size and orientation of the new screen on such a major route means it ticks all the boxes for advertisers.

Forrest now operate 20 Giant Roadside Digital Screens; 4 in Scotland’s Capital city and this latest addition complements our City Centre screen on Leith Walk as well as our two full motion screens in Seafield Rd and Western Approach, Murrayfield.

Snow level in Canada.

So McDonald inform you over the snow Levels in Canada

Digital billboards dominate new South Shore route / Canada

Out-of-home (OOH) advertising firm Cieslok Media has expanded its inventory of digital billboards with a double-sided structure beside Autoroute 30, the newest bypass route on Montreal’s South Shore.
The structure’s 4.3 x 14.6-m (14 x 48-ft) light-emitting diode (LED) displays are, to date, the only large-format digital billboards on the southern detour toll route, which connects to the Trans-Canada Highway and the U.S. border and carries more than 50,000 eastbound and westbound commuters daily. The billboards are programmed to run up a one-minute loop comprising six 10-second spots.
“Brands will reach South Shore communities and commuters without the distraction of other media,” says Dan Starnino, Cieslok’s vice-president (VP) of business development.

Kinetic will turn all outdoor billboards into trigger points for smartphones.

Brands will be able to use all of Kinetic Worldwide’s billboards globally to push messages to peoples’ smartphones.

The outdoor specialist’s global chief executive Mauricio Sabogal told the launch would transform all its “out of home media into interactive media”.

While billboards have been able to talk to smartphones for some time, it’s the scale that’s the selling point for Kinetic now as it increasingly sees itself asked to pitch for fully integrated accounts given the ubiquity of mobile out and inside homes.

The way it works is each screen is fitted with a hidden code, which is generatec and served dynamically using outdoor media firm’s Endeavour’s platform. What the platform does is allow for both traditional and digital creative to be tagged with one of the codes to allow passerbys to do everything from redeem loyalty points to buy goods. The codes can also be updated throughout a campaign in order to offer different call to actions or serve alternative content.

For brands, this means they can update their own apps with the code reader so that people don’t have to download another app in order to interact with the screens.

Sabogal’s dream is that eventually all billboards work with phones in this way not just those owned by Kinetic. “We want to syndicate this as a standard,” he continued. “This is my invitation to my competitors to use the same method so that the consumer knows that every time they pass a billboard there is something for them.”

changes color SEAT Ibiza with your smartphone.

To promote the new SEAT Ibiza, JCDecaux The Netherlands produced an interactive campaign allowing people to change the color of the Ibiza, turn on its lights, and even honk the horn all with their smartphone! This Out of Home campaign took place in the center of Amsterdam and is a result of a cooperation between SEAT, Sunshine and Sausages, MediaCom, Kinetic and JCDecaux The Netherlands.

Google backs scheme to put 10,000 screens on NY streets

Source; www.screenmediamag.com

Google is finally getting into digital out-of-home in a big way – but not through the much-anticipated launch of its own buying and selling platform.

Instead, the search giant is effectively taking over the LinkNYC project that aims to outfit New York’s streets with up to 10,000 communication hubs featuring digital displays for advertising and public service messaging, as well as touchscreen-based information.

Much more than on-street digital signage, the hubs will also provide free public Wi-Fi – perhaps likely to be their biggest attraction – as well as free phone calls and mobile phone charging.

Google’s involvement is at arm’s length. It is funding a startup called Sidewalk Labs, launched earlier this month by former Bloomberg CEO and New York deputy mayor Dan Doctoroff, which in turn is acquiring and merging outdoor advertising firm Titan and technology specialist Control Group to form a new company, called Intersection.

It is Intersection that will devise and roll out the LinkNYC network.

The happy couple

Titan, as an established outdoor firm, already provides sales, creative and technical services for a wide range of out-of-home media in public transportation and airport locations as well as on-street. It serves 31 North American markets which along with New York also include Boston, Chicago, Dallas, Los Angeles, Minneapolis-Saint Paul, Philadelphia, Pittsburgh, San Francisco and Seattle.

Control Group, meanwhile, has focused its work on interactive technologies that involve consumers, such as Wi-Fi and RFID deployments, as well as in-store media.

Spanning five New York boroughs, the LinkNYC network is expected to generate around $40m a year for the city and be funded by its own advertising revenues. The on-street units, known as Links, are being designed by Antenna.

Back seat, or driver’s?

It has long been speculated that Google might enter the digital out-of-home market by adapting to DOOH the technology which it successfully uses to sell and place online advertising. Such a venture might, for example, allow advertisers to buy screen spots on public displays in much the same way as they currently use tools like Google AdWords to book online inventory.

Despite the talk, however, no such system has been forthcoming. But it now remains to be seen whether Google will indeed apply its advertising platform technology to LinkNYC, opening up the opportunity to service thousands of small advertisers with a high degree of automation, or whether it will remain merely an investor.

Nieuwe digitale reclamemast langs de A1 richting Hoevelaken

Bron; www.nabbnet.nl

Zoals we al vaker dit jaar gezien hebben, groeit de markt van de digitale reclamemasten snel. Interbest heeft er al zes operationeel, Clear Channel startte in juli langs de A5 met een dubbele digitale mast en OOHA Media introduceert nu haar (tweede) digitale reclamescherm aan de A1. Deze reclamemast is aan de A1 tussen Barneveld en Hoevelaken, vlak voor het knooppunt Hoevelaken, gesitueerd. Het scherm is 60 m2 groot en hangt op slechts 16 meter van de rijbaan. De voorbijgangers zien het scherm echt in close up én haarscherp, dankzij de relatief hoge resolutie LED-schermen.
Met de realisatie van deze tweede digitale reclamemast in drie maanden wil OOHA Media naar eigen zeggen inspelen op de behoefte aan flexibel in te zetten reclamecampagnes. LED-schermen maken het mogelijk snel in te spelen op de actualiteit. Klanten kunnen veel sneller wisselen en gebruik maken van verschillende uitingen dankzij het gebruik van de digitale techniek. Digitale reclamemasten bieden nieuwe mogelijkheden in vergelijking met de traditionele masten. De allernieuwste technieken zorgen er voor dat reclame-uitingen in de hoogste beeldkwaliteit zichtbaar zijn. Een helder en scherp beeld, gecombineerd met prachtige kleuren, brengen advertenties als het ware tot leven. Elke zes seconden wisselt het beeld naar de volgende campagne in een vastgestelde volgorde.

Laatste nieuws op digitale Mupi van JCDecaux.

Ook op straat hoeft vanaf nu niemand nog iets te missen van het nieuws. De Telegraaf houdt in Amsterdam namelijk iedereen op de hoogte op de digitale Mupi van JCDecaux.



Staken de schoonmakers van de treinen nog? Wie vormen de WK-selectie van het Nederlands Elftal? En wat is de stand van zaken in Oekraïne? De Telegraaf houdt bewoners en bezoekers van Amsterdam op de hoogte van het laatste nieuws op de Mupi Métropole van JCDecaux.

De Telegraaf toont het publiek op het Rembrandtplein de komende tijd de belangrijkste headlines uit het wereldwijde nieuws. Een kleine selectie onderwerpen is continu zichtbaar en houdt de passanten volledig op de hoogte.

Verder staat bovenin het scherm een lopende tekstbalk met daarin ander recent nieuws. Gebeurt er iets belangrijks? Binnen een mum van tijd staat het op dit digitale scherm. Zo zorgt De Telegraaf er met behulp van JCDecaux voor dat niemand iets van het nieuws hoeft te missen.

,,De Telegraaf is altijd op zoek naar nieuwe relevante manieren om ons nieuws naar buiten te brengen,” stelt Jan-Kees Emmer, adjunct hoofdredacteur van De Telegraaf. ,,Deze digitale mupi, is daar een goed voorbeeld van.”


Ook Bart de Vries, Commercieel Directeur bij JCDecaux, is blij met de samenwerking. ”Wij zijn verheugd en trots op het feit dat wij samen met De Telegraaf als eerste in Nederland nieuws in deze opvallende vorm op straat brengen. Met deze samenwerking brengen we eigenlijk de dorpsomroeper weer terug in het straatbeeld. Nu in de meest moderne, digitale vorm die je maar kunt bedenken. Een vorm die niet alleen goed is voor ons en voor De Telegraaf, maar ook voor de inwoners en bezoekers van Amsterdam.

liveposter/posterscope Brit Rythm Campaign.

World's largest stadium scoreboard

While players and coaches prepare for their first NFL preseason game Friday in Minnesota against the Vikings, the Houston Texans' staff has an even bigger job to contend with: getting its giant Reliant Stadium video scoreboard ready for a public unveiling.

Houston Business Journal was given a sneak peak Thursday at the largest video board ever installed in a sports stadium.

Fans will get their first view of the Texans’ 16.5 million, 277-foot wide video display, which is six times larger than the team’s previous scoreboard, when the Texans face the Miami Dolphins at home Aug. 17. The project was designed and manufactured by Japan-based Mitsubishi Corp, the same group that developed the much-heralded video boards used by the Dallas Cowboys and New York Yankees.

“You’re seeing these large installations partially because that’s what the fans have come to expect, but the cost of ownership has come down to a point where it is affordable to do something like this and it’s a major part of the entertainment offering that we provide,” said Texans' President Jamey Rootes.

Though Bayou City residents are keenly aware of the rivalry between Houston and Dallas, Rootes said one-upping Cowboys owner Jerry Jones — whose stadium video board was previously the largest in the world —was never a part of the plan.

“That certainly was not our objective going in, to be larger than anybody,” Rootes said. “We wanted to have the biggest and best presentation... These replacement cycles have a long horizon so I wouldn’t envision

(the Cowboys) would be in the market very soon (for a bigger board).”

A Coca-Cola Billboard With Your Name On It.

For Coca-Cola’s personalized Coke bottle campaign earlier this year, the beverage brand printed popular first names like Emma and Chris on Coke bottle labels. It ruffled more than a few feathers for excluding so many less common first names.

With the help of local agency Gefen Team, Coca-Cola has transformed a road billboard in bustling Tel-Aviv into a digital version of the personalized Coke bottle labels. Using a dedicated smartphone app, people in Israel can submit their name to be part of the billboard experience. The app uses geo-fence technology to connect with the billboard, so as you drive near the billboard, the billboard displays your name and you receive a message to your smartphone notifying you that your name is up.

According to Coca-Cola, the app reached the number one spot in Israel’s app store, so looks like most feathers have gone unruffled this time around. Check out this video to see how the billboard works.

digital billboard inventory to the public good.

Clear Channel Boston is again putting its digital billboard inventory to the public good. This time the out-of-home agency is warning drivers of the oncoming blizzard threatening the Northeast U.S.
CCO Boston used Twitter to contact the Massachusetts Emergency Management Agency, tweeting yesterday @MassEMA, "We'd love to help w/ the approaching storm. Do you have emergency services messaging you'd like to post on our digital billboards?" And the organization later started posting warnings from MEMA on its billboards (and posting photos, such as the one below, on its Facebook page)

 

CCO Boston has since then continued updating drivers (and Facebookers) with additional information, including notification of a traffic curfew instituted by the state's governor 

 

In addition to the weather alerts and state information, CCO Boston's billboard's also have carried more basic reminders for drivers

Clear Channel Outdoor Holdings also announced today that real-time storm information messages are being displayed on 26 digital billboards across metro New York City and on 10 Junior Digital Posters in White Plains, New York.
According to the announcement, Clear Channel Outdoor is using its seven digital billboards in the Boston area to support public safety in partnership with the Massachusetts Emergency Management Agency.
"This storm is dangerous to the people of Massachusetts, so Clear Channel Outdoor is proud to support the Massachusetts Emergency Management Agency in communicating critical messages during this blizzard," a Clear Channel Outdoor spokesman said via email. "We are putting our digital billboards at the disposal of MEMA as they manage the state through this storm."
The news lately has been a perfect storm of proof for the public service benefits of the dynamic capabilities of digital billboards. Maybe the next time they show how beneficial they can be, it'll be with better news.

 

The Dunk Tank billboard.

The Times Square Dunk Tank, the product of a collaboration between Clear Channel Spectacolor and JUXT Interactive, has been entertaining hundreds of visitors every hour.
The Dunk Tank billboard demonstrates how billboards are interacting with social media and using gesture recognition innovations to transform the medium into a new form of advertainment.

Meer informatie hier.

Digital billboard + mobile + social.

I think this is a great formula. The holy grail, in fact.
This is where I see the real potential in truly using the places and things around us to engage. Not just through one, but all three.

This target group in particular always has their smartphone with them. We set up a digital billboard that became a virtual basketball hoop for passers-by. They were able to throw a virtual basketball by moving their smartphones.

ING recently created one such experience in Germany:

Build Your Own Billboard.

Baton Rouge, LA - April 16, 2012 - Building your own billboard has never been easier or more affordable, thanks to an
innovative new digital product from Lamar Advertising Company (Nasdaq: LAMR). Postr™ is a billboard with a digital component that allows consumers and businesses to post their message in minutes for $25 per day.

Customers can post their message on a Postr™ billboard in Little Rock in three steps: first, visit lamar.com/postr; next, upload an image; finally, enter a message up to 60 characters. Each spot will be in a rotation and will play over 1,000 times per day. Users have the option to change their message up to two times per day, and they can reserve one of six Postr™ billboard locations up to two weeks in advance.

"We are thrilled to introduce Postr™ in the Little Rock area," said Sean Reilly, Chief Executive Officer of Lamar Advertising Company. "Postr™ allows customers to post their message on a digital billboard in minutes and complete the entire transaction online. It is a cost effective product that works well for both small business and personal use."

Postr's™ social media component differentiates itself from other media. Once a user purchases a spot on Postr™, they can share the preview on Facebook, Twitter, Google Plus or email.

Postr™ is being introduced in six locations in Little Rock, AR. Lamar Advertising Company has 1,475 digital billboards across the U.S.

Urban Echo.

Now that we are familiar with being connected digitally, the physicality of our interactions becomes important again. The globalised communication systems we use everyday exist on a level above our tangible surroundings.

Urban Echo brings some of this communication back to real locations, connecting public places and therefore people, cities and cultures. It extends space beyond our once concrete parameters. Webcams allow you to see into another space, mirrors allow you to see your own space. Using billboard screens and cameras, Urban Echo creates a hybrid of these two things.

JCDecaux brengt de Finse ‘eeuwige dag’ naar Amsterdam.

Lapland, het meest noordelijke deel van Finland, staat vooral bekend om z’n ijzige kou, sneeuw en rendieren. Dat Lapland ook in de zomer met zijn natuurschoon en nacht waarin de zon niet ondergaat een bijzondere vakantiebestemming is, laten Onlyinlapland.com en JCDecaux deze week zien op twintig Mupi’s® in Amsterdam. Het effect van het niet geheel ondergaan van de zon in de Poolstreek wordt gesimuleerd met behulp van computergestuurde LED’s, die een fraai landschap achtereenvolgens in een lichte schemer, vol daglicht en wederom een lichte schemer laten zien. Net als in de Lapse zomer verdwijnt het licht nooit helemaal.