donderdag 29 mei 2014

MINI DANCE FLOOR - Mini.



Dance like Billie Jean on this new MINI interactive dance floor. A collaboration with Vice Australia to launch the car along the east coast in Australia. This floor pays homage to the 2014 MINI LED dashboard, and if you look closely the spiral-graphic design is all formed out of a single MINI Logo. There are 265 unique addressable LED tiles that burst in colour to your moves and the music.

Watch Burn-City Queenz, The Australian Ballet School, Culture Crew and more pirouette, twerk, backflip, drop and pop n lock on the ORIGINAL MINI DANCE FLOOR.




woensdag 28 mei 2014

AAXA Technologies Releases P3X Projector.



AAXA Technologies is a global leader in pico projection technology. The company was proud to unveil their latest pico projector, the P3X. This compact device includes 70 ANSI lumens, a WVGA (854 x 480) resolution and a 1000:1 contrast ratio. The projector is powered by three LED lamps and is capable of projecting images measuring up to 80 inches, diagonally. The projector is designed for portability and includes an internal battery, MicroSD card slot, and dual USB ports. It weighs less than half a pound and is small enough to fit into most pockets. The P3X is available now through certified retailers and is priced at $219.

dinsdag 27 mei 2014

Samsung DOOH Campaign Dominates Heathrow’s Terminal 5

bron; www.screenmediadaily.com

Heathrow’s Terminal 5 See First Brand Takeover for Samsung Campaign

More Than 170 Digital Out-of-Home Screens Promote Samsung Galaxy S5 at Heathrow’s Terminal 5

UNITED KINGDOM — A two week ad campaign on behalf of Samsung will dominate Heathrow’s Terminal 5 using both digital and traditional media. Samsung’s Galaxy S5 campaign marks the first time Heathrow’s Terminal 5 has permitted a complete brand take over. Samsung’s campaign was developed by Cheil UK in conjunction with JCDecaux Airport will run through the end of May. The campaign includes all signage throughout the Terminal including all 172 digital signage screens at the main terminal, gate rooms and baggage claim areas, as well as entrance and drop-off locations, lounge, security and gates areas.
The fully integrated campaign includes activation, PR support and online sponsorship of Heathrow’s Terminal 5 website, which features the campaign’s rebrand Terminal Samsung Galaxy S5. In addition, signage in the airport’s lounge areas direct passengers to Dixons Travel stores where they can try out the Galaxy S5 for themselves.
More Than 170 Digital Out-of-Home Screens at Heathrow’s Terminal 5 Promote Samsung Galaxy S5
“We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before,” said Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland.
“The Galaxy S5 is the biggest mobile phone launch of the year and we wanted to go truly above and beyond when it came to building awareness. We have created an extraordinary partnership with London Heathrow. As a result, what we’ve created here for Samsung is something no brand has ever managed before. For two weeks every passenger traveling through the world’s busiest international terminal will see the Galaxy S5 everywhere they look,” said Fiona FitzGibbon, Head of Out of Home at Cheil UK.
Samsung Ad Campaign Dominates Heathrow’s Terminal 5
“This is the first time an advertiser has rebranded a terminal for a major product launch. It’s a fantastic example of a client working in partnership with ourselves and Heathrow to deliver a spectacular Media First. It makes a bold brand statement at the world’s best airport terminal, as awarded by Skytrax,” added Alan Sullivan, MD at JCDecaux Airport.
Samsung DOOH Campaign Dominates Heathrow’s Terminal 5

Univent 001 - VondelCS - Amsterdam

Amsterdam/te Netherlands
Realtime interactive projection mapping by Univate.nl for AVROTROS, VoldelCS, Vondelpark 3 Kitchen/bar, AT5, KX Radio en Opium op 4.




maandag 26 mei 2014

Montage van LED-panelen langs de A1 in Amsrsfoort.

Hecla Professional levert Interbest, marktleider in snelwegreclame, LED-panelen voor toepassing in reclamemasten. Montage van de ledpanelen in de reclamemast langs de A1 ter hoogte van de Ikea in Amersfoort.



Video visuals accompanying rock band Arcade Fire.

A creative and spectacular scenery is what XL Video created for the staging of the tour being undertaken by the Canadian rock band Arcade Fire.

XL Video con Arcade Fire

XL Video has provided visual production for the tour Reflector you are making the Canadian rock group Arkade Fire. A tour that began last February in the U.S. and Latin America and has now reached Europe. For the month of August will cross the Atlantic. XL Video has been commissioned to provide the equipment necessary for the staging including projection systems, LED displays, media server control cameras and PPU.
The band is well known for his tendency for experimental and creative face different challenges. The designer Richard Stembridge has been commissioned to carry out the staging, as it did in 2011 with his new tour The Suburbs. "The show is a test of your imagination, vision, talent and ability to think differently," says Phil Mercer Project Manager.

XL Video con Arcade Fire












For this tour, Stembridge wanted a team of versatile all surfaces allow video views multipurpose lighting. This is why we started investigating how to place in the back of the stage, video screens that reflect light when they are not showing any content that come to life when the video is running. To achieve this effect has been used LED tiles Pixled F-11 with a material of polyethylene terephthalate (Mylar) for the mirror.
The Pixled F-11 is an LED video screen ultra light and semi-transparent suitable for both indoor and outdoor. Has a light output of 5,500 nit and is designed with a degree of protection IP65.
Thus, we used F-11 120 tiles to create two rectangular screens with 'fascia' mirrors that seem to fly into the roof thanks to Kinesys automation system

Regarding the projection system, have been used for this tour of nine teams HDF W26K Boat. Three are placed on a structure 18 meters wide and nine meters wide, located behind the screens of mirrors, and the other six are used to feed the IMAG screens, located on the sides of the stage.
These screens are the original IMAG structure that resembles a honeycomb. A composition that breaks with the traditional vertical installation consists of four individual mini displays interconnected hexagonal. An area that displays four different projections, one large area or many other combinations. That is why three Barco projectors for each of these compositions are needed IMAG.
The contents of the screens are supplied through four v4 Catalyst media servers that are activated from a Road Hog Full Boar console that is operated by Stembridge in the FOH.

XL Video con Arcade Fire

Some of the content on the screens are reproduccidos were carried live footage but are creations developed specifically for this show. Some of these videos are the work of Moment Factory.

This show also has five cameras Sony HXC-100 and two BRC H700 robotic cameras from the same manufacturer. The first are placed at FOH with two long lenses placed in the pit, and the rest in the ditch on pedestals and a rolling track and pneumatic platform that provides the dynamic range of movement to Stembridge.


LED Dress.

LED Dress - Prototype designed by Alejandro Rolandi



vrijdag 23 mei 2014

How augmented reality will change sports ... and build empathy.

Chris Kluwe wants to look into the future of sports and think about how technology will help not just players and coaches, but fans. Here the former NFL punter envisions a future in which augmented reality will help people experience sports as if they are directly on the field — and maybe even help them see others in a new light, too.



Global Video Wall Market Posts 25 Percent YoY Growth.

The video wall market maintained its strong growth trajectory in 2013, posting nearly 60 percent CAGR from 2009 to 2013 to reach sales of 449,000 units, according to a new industry report from Futuresource Consulting.

global-video-futuresource-0514
The market has settled into a period of relative stability with super narrow bezel (SNB) display now a firmly established technology and rear projection cubes (RPC) largely retrenching into specialist, high end applications. However, this paradigm is set to be challenged with the introduction of narrow pixel pitch (NPP) LED which Futuresource expects to be a significant disruptive technology in the coming years.

Whilst the Futuresource report paid particular attention to the interplay between adoption of different technologies, each product category has a unique set of features which tends to dictate the end usage model and vertical environment.

After the explosive growth witnessed between 2009 and 2012 — well in excess of 100 percent — the SNB market slowed in 2013 to less than 30 percent YoY growth, accounting for over 90 percent of sales. R&D dollars have been focused on the reduction of bezel/mullion widths rather than screen size ranging or higher resolutions. This has driven the introduction of ultra narrow bezel products with just 3.5mm bezel to bezel. This focus may alter in 2014 however as a host of 84-inch 4k panel solutions enter the market, with prices expected to tumble rapidly as panel providers seek to stimulate demand for 4k panel. In turn this is expected to pressurize 46-inch SNB solutions as end users may find the additional costs of installing and maintaining a 2×2 SNB solution unpalatable against an 84-inch 4k panel.

The SNB market has gradually evolved into three distinct tiers, ranging from mass volume players through to absolute specialist. It has been interesting to note traditional RPC vendors continuing to build SNB sales, trading on a long heritage in tiling display technology, whilst maintaining performance in the RPC category.

From a vertical perspective the battle between technologies is focused on the control room application which represented 19 percent share of the video wall market in 2013. Sub verticals drawing from video feeds, for example surveillance and traffic management, have seen relatively fast adoption of SNB products. However, verticals using industry control systems (ICS) have tended to continue using RPC.

Away from control rooms, public display and retail have been strong performers with over 40 percent and 15 percent share respectively in 2013. Digital signage has been a clear catalyst for this strength with large display opportunities attractive to network owners.

Geographically, emerging markets still offer excellent prospects across both product categories with China absolutely dominant. RPC demand in developed markets is soft and expected to decline moving forward. The trend toward ‘everything smart’ may have a positive impact but unlikely to impact RPC growth significantly. The picture for SNB is very different with developed markets performing equally as well, often due to more developed digital signage sectors.

Here is the entire report.

donderdag 22 mei 2014

Water-repellent.

Die Aufgabe, die die Airline Cebu Pacific an die Netzwerkagentur Geometry Global Hongkong stellte: Steigerung des Abverkaufs bei den Online-Flugbuchungen. Die Bewohner Hongkongs sollten für Flüge auf die Philippinen begeistert werden.
Die zunächst unsichtbare Lösung der Agentur machte sich das für die Monsun-Zeit typische Dauerregen-Wetter zunutze. Dazu wurde das Werbemotiv mittels Schablone und Spray auf viel frequentierte Straßen und Plätze der Stadt gesprüht.
Bei trockenem Wetter ist das Motiv unsichtbar. Beginnt es zu regnen zeigt sich die Botschaft „It’s sunny in the Philippines“ und fordert per QR-Code zur Interaktion auf. Das verwendete Spray ist wasserabweisend und sorgt dafür, dass Wasser abperlt und erst bei Regen die Werbung im feuchten Straßenbild erscheint. Ein integrierter QR-Code führt auf eine extra eingerichtete Buchungsseite der Airline mit Spezialangeboten für Reisen in trockenere Zonen. Mit der Aktion konnte laut Agentur ein 37 %iges Buchungsplus erreicht werden

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woensdag 21 mei 2014

Digital Signage at the Stephansplatz in Vienna.

 Building Digital Signage at the Stephansplatz in Vienna  / Austria.




Laatste nieuws op digitale Mupi van JCDecaux.

Ook op straat hoeft vanaf nu niemand nog iets te missen van het nieuws. De Telegraaf houdt in Amsterdam namelijk iedereen op de hoogte op de digitale Mupi van JCDecaux.

DigiMupiTelegraafBlog

Staken de schoonmakers van de treinen nog? Wie vormen de WK-selectie van het Nederlands Elftal? En wat is de stand van zaken in Oekraïne? De Telegraaf houdt bewoners en bezoekers van Amsterdam op de hoogte van het laatste nieuws op de Mupi Métropole van JCDecaux.

De Telegraaf toont het publiek op het Rembrandtplein de komende tijd de belangrijkste headlines uit het wereldwijde nieuws. Een kleine selectie onderwerpen is continu zichtbaar en houdt de passanten volledig op de hoogte.

Verder staat bovenin het scherm een lopende tekstbalk met daarin ander recent nieuws. Gebeurt er iets belangrijks? Binnen een mum van tijd staat het op dit digitale scherm. Zo zorgt De Telegraaf er met behulp van JCDecaux voor dat niemand iets van het nieuws hoeft te missen.

,,De Telegraaf is altijd op zoek naar nieuwe relevante manieren om ons nieuws naar buiten te brengen,” stelt Jan-Kees Emmer, adjunct hoofdredacteur van De Telegraaf. ,,Deze digitale mupi, is daar een goed voorbeeld van.”


Ook Bart de Vries, Commercieel Directeur bij JCDecaux, is blij met de samenwerking. ”Wij zijn verheugd en trots op het feit dat wij samen met De Telegraaf als eerste in Nederland nieuws in deze opvallende vorm op straat brengen. Met deze samenwerking brengen we eigenlijk de dorpsomroeper weer terug in het straatbeeld. Nu in de meest moderne, digitale vorm die je maar kunt bedenken. Een vorm die niet alleen goed is voor ons en voor De Telegraaf, maar ook voor de inwoners en bezoekers van Amsterdam.


maandag 19 mei 2014

Glasses-free 3D projector offers a cheap alternative to holograms.

MIT glasses-free compressed light field 3D projector
Holograms are undoubtedly spiffy-looking, but they're not exactly cheap; even a basic holographic projector made from off-the-shelf parts can cost thousands of dollars. MIT researchers may have a budget-friendly alternative in the future, though. They've built a glasses-free 3D projector that uses two liquid crystal modulators to angle outgoing light and present different
images (eight in the prototype) depending on your point of view. And unlike some 3D systems, the picture should remain relatively vivid -- the technology uses a graphics card's computational power to preserve as much of an image's original information (and therefore its brightness) as possible.
It's not a flawless system, at least not right now. While the modulators work at a speedy 240Hz, the resulting output is just 40Hz. That's fast enough for movies and TV shows, but a far cry from the 60Hz-plus that many regular TV sets can manage. To get wider viewing angles, MIT has also built a special screen using lenticular lenses like those you find in toys and children's books. However, perfection isn't really the point here. So long as the technology keeps advancing, it could lead to projectors with a "good enough" holographic effect that tides people over until real holography is within reach.

Bron; www.engadget.com



zondag 18 mei 2014

ARTHUR HOLM Dynamics.

Dynamic1H provides a horizontal motorized movement; the screen is always visible and facing up, and can be stopped at any position between 0 and 80 degrees. Dynamic1Twin is a double side motorized retractable screen and Dynamic3 rises, leans and rotates. This particular Dynamic3 integrates two DynamicTalk, a universal motorized lift system for "gooseneck" microphones. Finally, DynamicVision is a motorized wall mount for video conference cameras, providing a straight forward solution to hide the camera, enhancing the interior design.

www.arthurholm.com



zaterdag 17 mei 2014

DaVinci: Interactive social media booth and content playback system.

The DaVinci is an advanced interactive photo-booth and content playback experience. It is the only video wall that incorporates a photo booth system with interactive digital effects. Consisting of eight LED monitors that varying in size and shape, DaVinci stuns viewers with a seamless, mosaic video wall, equipped to take high-quality images with a DSLR camera. Photos can be triggered remotely with an IPAD by one of our photographers. The image is processed with custom stylized digital effects or branded content to instantly capture an interactive portrait. Guests see previews of their stylized photos on all eight screens in front of them immediately. iPad kiosks nearby allow guests to share their photo to social media or for print. Photos taken throughout the night are artistically showcased in a tiled photo mosaic wall. Embedded within a sleek stand-alone, black aluminum frame, the DaVinci’s sophisticated shell takes the ordinary, to the extraordinary.


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vrijdag 16 mei 2014

Assisted Selling with Kohl's interactive experience.

- This year at NRF 2014 -  
Chad Brown with Xomni demonstrates his company's interactive assisted selling solution.
Kohls experience includes a multitouch Kiosk, PolyTouch with RFID and POS integrated, OmniPlay and an associated tablet.







donderdag 15 mei 2014

Sony benches OLED TVs for 4K sets.




Sony has decided to put commercial development of OLED televisions on ice for now and instead focus on 4K ultrahigh-definition LCD TVs.

OLED TVs remain a promising next-generation TV technology with their clear pictures and fast response times. That is why Sony continued development work alone this year after it dissolved its collaborative tie-up with Panasonic at the end of 2013. But South Korean rivals LG Electronics and Samsung Electronics have moved ahead of the Japanese company in this field.

Sony does not see real demand for OLED TVs taking off anytime soon, whereas its 4K LCD TVs are generating revenue now and could help its TV business return to the black for the first time in 11 years in the year to March 2015. 4K TVs are priced around 100,000 yen ($970) higher than regular flat-panel TVs.

Sony currently enjoys an industry-leading share of the global market for 4K TVs. It accounted for more than 20% of the value of all shipments in 2013 and sees an opportunity to leverage its brand appeal to expand in this market. It will release eight 4K models this summer, which is more than double the number of last year, and aims to quadruple sales this fiscal year. The 4K models will constitute around 40-50% of Sony's total lineup of large flat-panel TVs, compared with the 10-20% ratio of last business year.

Sony will reassign the people now working to develop OLED TVs at the Atsugi Technology Center and elsewhere to other tasks, including development of 4K-related products.

At the same time, the company will take steps to cut costs in order to turn its TV business around. That includes plans to slash labor expenses for consumer electronics products by more than 20%.


Coca-Cola support fairplay an shares happiness.



Coca-Cola once again successfully used digital signage in their machines of coolant: an action in Italy joined the football rivalry with the message of company to share happiness. The campaign, created by McCann Milan, occurred during a football classic Italian between Milan and Inter in the San Siro Stadium. Soda machine was placed on each side of the stadium, being a at the entrance of the Inter fans and another near the entrance wherever they went the Milan fans. The vending machine has a screen that was broadcasting what was going on the other side and a button "share" (share). To activate this button the fan freed a coke in another machine, i.e. for the fan, thus uniting opponent twisted and promoting fair play. The action It worked: in less than an hour, all soft drinks, the two machines were released, in an atmosphere of friendship between the rivals – in football.


woensdag 14 mei 2014

DIAGONALES – Mclaren Mur à Mur.

Presented from April 11th to June 1st 2014 on front of the BanQ (Montréal - Canada), all day and night. –


DIAGONALES is an interactive installation inspired by an experimental technique used by Norman McLaren to create sound on film. The famous film animator scratched directly on the surface of the magnetic tape to synchronize images and sound. This piece creates a new film by mixing 3 of McLaren’s films: Horizontal Lines, Vertical Lines and Synchromy. For the latter one we selected 256 frames and used them to create a visual system that visualizes the scratching and sounds produced by the audience. The beeps produced by the scratching are a digital representation of Syncromy's sounds, processed in a different ways per sections and colors change.


dinsdag 13 mei 2014

MicroTiles wall located in a dark and narrow entry corridor.

The Michigan State University Spartans are using Christie MicroTiles to promote its powerful men’s basketball program to potential recruits as well as current players and fans.

christie_michigan

Integrated Design and BlueWater Technologies created the 30‘ wide by 5’ tall Christie MicroTiles visual display wall in a corridor of the Berkowitz Athletic Complex, home of Spartans basketball.
With athletic recruiting a highly competitive endeavor, the Spartans wanted something extra to bring the best prospects to their program.
The plan was to install a video wall – but not just any video wall – into the long, narrow corridor 20’ above the basketball court leading into the athletic complex. LCD flat panels were the first choice. but the school was concerned about the quality of the images that would show on the display – especially when viewed close up.

Located two feet off the floor and fitted into the wall, the Christie MicroTiles video wall is comprised of 110 tiles in a 22-unit wide by 5-units tall array and – using a Christie-designed pedestal – seamlessly blends into the architecture.
“The MicroTiles wall is located in a dark and narrow entry corridor that leads to a brightly lit rotunda,” says Harris. “One of our architects explained that the corridor was designed to replicate the feeling of a student athlete walking through the player’s tunnel into an arena. The vivid content on the MicroTiles wall draws your attention as you walk down the corridor that ends at a large trophy display in the rotunda. It is rather impressive.
“There is quite a lot of talk around campus about having to go see the new video wall at the Berkowitz complex. We’re also hearing that other MSU departments would like to have one, too.”
The school’s video production department produces a variety of branded content with one highlight being a line of past coaches that includes their history at the touch of a button while game days include satellite feeds and other MSU-branded content.


maandag 12 mei 2014

Hidden Vision.


TV Mounts


Years ago, an impressive entertainment system was the cornerstone of the room. Today’s technologies make it possible to hide your entertainment system when it’s not in use; now people can build their entertainment system around their lives instead of building their lives around their entertainment system.
Hidden Vision specializes in versatile, easy to install TV mounts that uniquely hide your television. Offering three models called the “Flip-Around,” the “Standard Flip-Out,” and the “Extended Flip-Out” we are sure to have a solution for hiding your TV in any room. Hidden Vision’s unique design puts your TV behind a piece of art and easily flips to reveal the TV when you want to watch it. Designed to flip manually with ease, Hidden Vision mounts can also be motorized.

See more on Hidden Vision’s official website.




Norway's VR test helps soldiers see through armored vehicles.

There's a good reason why games like Battlefield rarely offer a realistic view of what it's like to steer armored vehicles: actual drivers have to either look through tiny portholes or risk getting shot. The Norwegian Army may not be so restricted in the future, though. It's testing a system from MakingView that uses Oculus Rift VR helmets to help soldiers glimpse through a vehicle's protective plating. The headset is linked to a set of cameras that, like a recent drone experiment, lets drivers simply look in a given direction to see what's outside.
The technology isn't always as effective as poking your head out of the cupola, at least not right now; the army is still using low-resolution Oculus hardware that can make you dizzy. However, it's good enough that drivers can already get around without much help, letting the commander focus on the mission at hand. It also provides the overlays you'd expect from a video game, such as maps. The VR system could enter service within five years, so long as the military can afford it. Thankfully, there's a good chance of that happening -- a complete Oculus Rift setup costs just a fraction of what the government would pay for custom hardware.

See the video here

zaterdag 10 mei 2014

Fun with AppDappa.

What is AppDappa?

We're all about linking fashion & apparel with mobile apps. To create a fun and interactive experience for our users is our mission.
All our products have to pass the "appdappa test" before we develop an idea. The test is simple; does it make you smile. If the answer is yes then we make it. Our range of smart apparel is designed to do just that




donderdag 8 mei 2014

UNIQBAR an Interactive Video Mapping BAR.


Buy or rent your own uniqbar


Hulskamp met de Uniqbar op Event14 voor de Eventbranche


More information here


woensdag 7 mei 2014

dinsdag 6 mei 2014

IceVue Digital Transparent LCD Refrigerator.



Crystal Display has utilised its expertise and experience with Transparent technologies to promote its Digital Transparent Refrigerators (coolers) to offer brands an amazing and unique way of highlighting and promoting its brand message. The IceVue Transparent LCD refrigerators consist of 2 models, a smaller 24″ version for bar top advertising and space critical applications, and a full size 47″ floor standing equivalent (image on the right). The electronics are all industrial grade components including professional advertising displays for optimum reliability and visual quality. This exciting range is opening up a lot of new opportunities for bars, restaurants, gyms, lesiure centres, health clubs, hotels and more. With an internal Android Media Player content can be simply uploaded via USB drive or we can also include a HDMI input if required. These units are now in full production and we are ready to start rolling the products out to a number of clients. Here is some video examples of the units in action:

Please download the datasheets from the links below:
Click here for 24″ IceVue datasheet 
Click here for 47″ IceVue datasheet 




An other and impressive way of presantation.

New Delhi - On March 8th 2014, NuFormer has successfully executed a 3D video mapping projection for the book presentation and inaugural event of the new Dharampal Satyapal Group headquarters. The projection covered all 7 facades totalling to an impressive 180 meters (590 feet) wide which makes it the widest projection mapping ever executed in Asia. During the festivities the guests were surprised with the enormous 3D video mapping projection which took them on a journey through a number of the DS Group's products and processes. Afterwards the grand finale made the building go wild.

Script and storyboard design by NuFormer in close cooperation with Showtime Events and the DS Group. Creative content production and audio by NuFormer. Technical execution by Dynamix Media.


maandag 5 mei 2014

Miniature Mapping.

Auto-mapping software by www.projectionartworks.com

We’ve mapped full-size cars before for Jaguar Land Rover, Hyundai and Nissan, so when our 3D printer arrived the first thing we made was a miniature Land Rover to play with. We’ve produced video-mapping shows over 400m long, but at just 23cm our new toy was definitely the smallest projection canvas we’d ever used.

We mapped the car in a matter of minutes using our exclusive auto-mapping software, designed for pixel-perfect mapping without a digital 3D model. It works by automatically altering content to fit a set of points, which are manually configured using a specially designed interface. Exact mapping is essential to the 3D effects we use. Without it, the graphics cannot properly trick the eye: in this case, with spinning tyres and lighting effects to create the illusion of movement.

 


David Beckham for H&M

02.08.2012

The idea
H&M announced its underwear collaboration with David Beckham through a raunchy PR stunt on the White Cliffs of Dover, showing Becks modelling his new range of men’s briefs.

The canvas
We needed a famous landmark on a grand scale, so we used the White Cliffs of Dover, prompting a number of pun-tastic headlines from the nation’s red-tops.


The physics
We used three ultra-bright projectors to beam Becks’s image onto the cliff face, covering over 100 metres. We needed to time the photography carefully: too early and the projections wouldn’t pop against the Cliffs, too late and the spectacular scenery would be completely invisible. The perfect shot was taken just as the sun was setting.



The experience
The stunt generated nationwide coverage for H&M’s new range, including pieces from The Sun, The Metro, Vogue and The Mirror.


zaterdag 3 mei 2014

The Wexler Flex One flexible e-reader appears on Amazon for $ 49.99



The Flex One now it appeared on Amazon.com - for only $ 49.99.
It's quite shatterproof - and very light - and flexible.

The Wexler flexible e-reader has a flexible E Ink display. The device is bendable and non-breakable - there's no glass at all. It's now shipping in China. The screen is made by LG Display. Read more here:

http://www.e-ink-info.com/wexlers-fle...







vrijdag 2 mei 2014

The Mini Mobile Robotic Printer.

Bron; www.kickstarter.com

$479,949
pledged of $400,000 goal
7 days to go
Print machines now-a-days are essentially a printhead running left and right on a moving piece of paper. We asked ourselves, why not get rid of the entire device, just put the printhead on a set of small wheels and let it run across a piece of paper. By doing so, we allow the printer to really be as little as possible. 

The printer is activated by sliding a hatch at the bottom of the printer which will reveal the inkjet. The USB connection for battery charging is also located on the bottom of the device. The inkjet lasts for over 1,000 printed pages and the battery lasts for over one hour per full-charge. The first version will print in grayscale.


Acer announces new tablets.

A pair of low-cost 7-inch Android tablets, the Iconia One 7 and Iconia Tab 7, were announced.
iconia one 7 b1 730hd zoom big

The Iconia One 7, which starts at $129.99, is for Web browsing and other basic computing activities. It weighs 331 grams, is 8.8 millimeters thick and offers seven hours of battery life.
The display can show images at a resolution of 1280 x 800 pixels. It has an older Intel Atom Z2560 processor code-named Clover Trail+, which is a generation behind the newer Bay Trail chips. The device’s Android 4.2 OS is eligible for upgrade to Android 4.4, code-named KitKat. It will ship in the U.S. and Canada in May.
The Iconia Tab 7 is almost similar to the Iconia One 7, but it has 3G connectivity and a quad-core MediaTek processor. It has Android 4.4, and will be available in Latin America, Europe and Asia, but not in the U.S. and Canada.