maandag 28 september 2015

changes color SEAT Ibiza with your smartphone.

To promote the new SEAT Ibiza, JCDecaux The Netherlands produced an interactive campaign allowing people to change the color of the Ibiza, turn on its lights, and even honk the horn all with their smartphone! This Out of Home campaign took place in the center of Amsterdam and is a result of a cooperation between SEAT, Sunshine and Sausages, MediaCom, Kinetic and JCDecaux The Netherlands.

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