woensdag 8 april 2015

Mindshare brings data and people together in The Loop

Today we are bombarded every day with data. From media, private sites, online stores and social channels. But also from the competition. These data have only really meaningful if they are linked intelligently. And that's exactly what The Loop does Mindshare. It brings people and data together.

Mindshare has an area where technology makes it possible to bring relevant data streams for brands in various channels together on a screen wall. The data come from the paid, private and social channels for a respective brand and its competition. There are also contextual data added.

The Loop can be used in different ways. Hand to do continuous campaign monitoring and optimization of the various generalists and specialists. Alternatively, these data room will be used during live events to respond on the spot with brands via eg search and social activities.

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