ZetaDisplay at HEMA in Holland.

Amsterdam Light Festival.

sprookjesachtig mooi

Op dit moment vindt in onze hoofdstad het internationale Amsterdam Light Festival plaats. De binnenstad, de grachten en de Amstel zijn wekenlang versierd met duizenden lichtjes: alsof je door een sprookje wandelt.
Het is de derde editie van het winterse lichtfeest, dat vijftig dagen lang te bezoeken is.

Kijk NEMO eens schitteren
Er is genoeg te doen: zo heb je keuze uit bijvoorbeeld een wandelroute dwars door het centrum. De vaartocht Water Colors neemt je mee over de  grachten – die er behoorlijk romantisch uitzien met al die weerkaatsende lichten. Er is ook een Water Colors Cruise: een gids van Blue Boat Company vertelt dan uitgebreid over alle kunstwerken die je tegenkomt.
Door de hele stad
Ook kun je lichtevenementen bezoeken in verschillende musea, theaters, restaurants en winkels: allemaal in het teken van A Bright City – het thema van dit jaar.
Leuk voor het hele gezin
Het festival duurt tot en met 18 januari 2015. De wandelroute kost – inclusief een high tea in het Amstel Hotel – € 55 per persoon. Water Colors duurt in totaal 75 minuten en kost € 27,50 per persoon. Kijk op hier voor de laatste informatie, groepsprijzen en alle wandel- en vaarmogelijkheden.

Lightweaver.

One of the most popular art installations at Coachella 2014, #Lightweaver was the perfect harmony of art, architecture, light, and sound on a monumental scale. Towering 45 feet tall with a diameter of 75 feet, the main stage sculpture created a shifting shadow silhouette by day and came to life after sunset, providing an intricate canvas for a kinetic media experience.

Designed by StereoBot, the installation was visible across the festival grounds, creating a dramatic focal point as well as a living pavilion that attendees could pass through or linger in to experience. At sundown, the sculpture began to “breathe” and emit warm ambient tones. #Lightweaver performed at the top of every hour, with smaller effects in between. Utilizing a new technique called “light mapping,” moving head lights trace the contours of the structure, blurring the lines between virtual 3D space and real word volumetrics. Obscura provided concept, lighting, and audio design for the installation, which continues to captivate viewers with its magic online.

For more information, visit obscuradigital.com/work/lightweaver/

Lyst’s ‘big data’ visualised in projection mapping.

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing consumers (a record $10m in sales was generated in a recent month), it might come as no surprise to hear Lyst has also got a lot in the way of data.

The once social curation site, now e-commerce platform, recently showcased that fact in collaboration with Holition.The latter created a projection that visualised the vast amount of data Lyst receives daily, in real-time. As per the video below, it documented around 250,000 items of clothing and accessories on the screen at any one time. Prices were shown, as were brands, combined designed to enable the viewer to understand and spot popular trends.

This “engaging and colourful piece of digital art”, as Holition refers to it, was on show at Lyst Studios, the company’s headquarters, in Shoreditch, London.

Said Holition CTO, Russell Freeman: “[Lyst] sucks up a huge amount of information every day and we wanted to be able to visualise that in a really beautiful way.”




Lyst, which launched in 2010, has also just announced what it refers to as a “complete brand refresh”. A new logo, a content-led homepage and a redesign across desktop, tablet and mobile are included. Working in partnership with creative agency Wednesday, the company has introduced a new aesthetic that it refers to as “modern, bolder and more distinctive”.

Chris Morton, Lyst CEO and cofounder, said: “We’ve spent much of the last four years focussed on building a deeply engaging product that delivers a truly personalised shopping experience for each of our millions of users around the world, and that’s now generating very meaningful sales for our partner brands and stores globally. I’m delighted that we have now been able to turn more attention to our brand, with this new identity and content based homepage forming the first of several exciting brand- led initiatives in the coming months.”

The move comes off the back of the aforementioned successful sales figures as well as the fact the company is on track to grow 400% year-on-year for the third year in a row. Its universal checkout launched in 2013, which enables shoppers to buy from different fashion brands and stores in one basket on Lyst’s website and mobile apps, is reportedly behind the growth.

Armin van Buuren - Only Intense.

Opening Intro Show Ciudad de México DF Palacio de los Deportes

BASHIBA IMMERSIVE ENTERTAINMENT .:. INTERACTIVE LIGHT SHOW.

www.splashespa.ch
www.bashiba.com

When BASHIBA was asked to design the lighting and sound effects for Europe's newest WaterPark, "Splash e Spa", we wanted to respect the unique properties of the dome, permeable to light and resonant to sound. Rather than fighting against the natural light entering the dome’s membranes or the reflections of the pool illuminations on the dome, we worked with them transforming for example the latter into the magic of northern lights, or developing them into a storm with flashes and heavy rain.

"This domed building impressed with its design and construction quality, and in particular with the clever lighting of the three domes which in the early morning and evening creates a magical atmosphere inside and out."
At night, the artificially lit membrane shining in darkness, reminded us of a living organism, a structure that breathes. By activating the "wave pool", the light reflections on water added the dynamic lighting effects that we wanted. Similarly, we used the existing sound of the water being pumped away from the sides of the pools (pink noise) as a relaxing sonic backdrop and natural base, and we then added on top the intriguing sounds of whales, so that the people in the pools could imagine to be swimming with the gentle giants of the deep. For our solution, it was important that such effects should support the activities and wellbeing of the guests of the waterpark. This also meant that the different areas of a same space, used in part for excitement (e.g. the wave pool), in part for relaxation (e.g. the pool bar), needed to be shaped in parallel, creating specific immersive zones in which people could enter, also emotionally, into different worlds.




The way we can best intervene in such spaces that are not a white canvas, but have specific characteristics and which are animated by the people using them, was to design the lights in real-time. We wrote custom code in vvvv, a real-time programming environment, and we picked two Enttec cards (ODE and MK2) to connect our computer to the Stageline DMX512 Mergers, so that we could control the lights of the dome and the two pools without interfering with the preset scenes that were programmed using a Compulite Vector and controlled via a Crestron touch screen. With our setup, we could rapidly test multiple immersive spaces, create interactive scenes so that we could experience dynamic changes, and then immediately select what felt right for the waterpark.

Solution Process OLED to be released from 2016.

The possibility to mass produce AMOLED panel in RGB structure by solution process was confirmed after the appearance of the solution process 4K OLED TV by Panasonic in 2013 and as AUO unveils the 65-inch FHD AMOLED panel at SID 2104 which uses hybrid process of employing inkjet printing method and deposition method simultaneously.     

According to the Solution Process OLED Report 2014 issued by the UBI Research on the 26^th, it is expected to release AMOLED panel by solution process by 2016 considering the stages of the process equipment and materials developments up to now.

The solution process is producing OLED by printing the material of liquid condition. The efficiency of the material usage in case of the existing RGB deposition method is as low as about 10%, requiring complicated processes and it is difficult to apply to the large area substrate.

The efficiency is theoretically 100% for the solution process, resulting cost saving and even the process of RGB method without cutting the substrate at the 8^thgeneration line is possible.

However, there are remaining issues to be resolved as the material property is low compared to the deposition material and it is unavailable to produce high resolution panel.

The personnel from the UBI Research reported that the analysis shows the probability to produce from 8.4-inch FHD panel to 8K high resolution panel over 30 inches in RGB method for it is possible to print up to 300ppi as the printing error reduces. The present OLED panel for tablet PC has a resolution of about 262ppi because it was produced in PenTile method. Now, the large area panel as well as the RGB OLED panel for tablet PC are mass produces as a result of the solution process allowing up to 300ppi.

[Figure : The scope of panel available for the solution process]

 Also the property of emitting material was improved. Assumed from the analysis of properties announced so far, the efficiencies of red and green among other emitting materials for the solution process are developed close to the deposition material. Especially for the green, the small molecular material for the solution process appears to be more efficient than the polymer material for the deposition. “Considering the development level of the material and process equipment for the solution process, the AMOLED panel produced in the solution process will be released actively from 2016, and in view of the current line conditions of panel companies, the investment ability, and technical situations, it is expected to produce the AMOLED panel for the tablet PC at first” said the personnel from the UBI Research.In addition, the AMOLED panel market for the solution process will be the size of $380 million with the average annual growth rate of 141% by 2017 as the material for the solution process is anticipated to have the full competitiveness by the same year. 

Holt Renfrew At Toronto Yorkdale.

Yorkdale is by most measures Canada’s premium shopping mall – the place where most luxury retailers establish their first flagship store in the country and where established retailers put in a lot of money to draw in crowds.

Holt Renfrew equates kinda sorta to a Neiman Marcus store in the US – a decades-old luxury apparel store with a handful of large locations across the country.Last year, it reworked its Yorkdale site, and baked in six columns of seamless LED panels at the entry. Each column measures 29 feet high by 4 feet wide, which function together as two three-display arrays at either side of the entrance.
Holt Renfrew can run specific content on each individual column or have it span across the entire façade.

They had used Scala as the CMS, and was put in place by Toronto’s Gridcast Media. The screens are Nanolumens.

Turn On The Lights - Amsterdam 2014

Traditiegetrouw viert de Bijenkorf de start van het feestseizoen met het evenement Turn on the Lights, dit jaar voor het eerst georganiseerd in maar liefst vijf winkelsteden op donderdag 20 november 2014 .

Vijf internationale theateracts zijn die avond voor de Bijenkorf in Amsterdam, Rotterdam, Den Haag, Eindhoven en Maastricht verzorgd met als apotheose het ontsteken van het recordaantal van 600.000 lichtjes aan de gevels. Turn on the Lights in Amsterdam was voor het gehele Nederlandse publiek via livestream te volgen op deBijenkorf.nl.



With thanks to the students of Circus Arts at Codarts for making it such an amazing night.

BA Uses Incredible 4D Projection To Show Off Its New A380.

Bron: www.huffingtonpost.co.uk/

BA has released an incredible video using 4D projection to celebrate the launch of its first A380 flying from London to Singapore.

The video uses a technique known as projection mapping: five HD projectors are positioned around the 1:20 scale model of the plane while custom animations then blanket the aircraft inside a giant lightbox.

The result is something that's not unlike a 'Holodeck' as the projectors can place the plane in almost any scenario whether it's flying above the skies or taxiing along a runway.


On October 29 2014 British Airways' first A380 flight landed in Singapore. To celebrate the launch of this flagship aircraft to Singapore we used some of the world’s most precise 4D projection technology to create a visually breath-taking video of the aircraft's journey.

The video, which was shot in a studio environment, harnesses the magic of 4D projection. Seven high powered projectors have been used to map a world of stunning effects on and around a 1:20 size scale model of an Airbus A380. Tracking the journey to Singapore, the video depicts beautiful scenes including ‘the canvas above the clouds’ scene which uses dry ice to recreate the serenity and beauty of flight.