Moving Emotions: How Neuroscience is Opening New Doors for Digital OOH.

Following the successful launch of Ocean’s third wave of Neuroscience research in November, attention has focused not only on the results which quantify for the industry further accountability for full motion imagery, but it also focuses on what incremental conversations it now facilities for brands – how can they optimise their screen media plans? How can full motion digital out of home bring with it a new dimension of thinking? How can full motion digital out of home be the segue to new waves of creative thinking?

Today sees the release of an article in Campaign which talks about the research from both the Ocean and the wider Neuroscience perspective.

Hear from Helen Haines, Ocean’s Head of marketing and events, and Heather Andrews, CEO Of Neuro-insight UK, on why full motion digital out of home sits at a unique point in the media ecosystem.

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Winner World Masters of Projection Mapping 2018- STRIPES 5

- Florian and Michael Quistrebert

Synaesthesia is a kind of sense with which you see colors when you listen to music. In the twentieth century various artists (such as Wassily Kandinsky) translated this into genres called 'silent music' and 'color music'. Here, sound is translated into a form, while colour represents an emotion.

The duo uses this information in ‘STRIPES 5’ and allows people to experience the projections in two ways. From afar, the building appears to be distorted, and from close by one can see the markings of the building and the psychedelic patterns play a greater role.

Video >> here <<

Human Rights Watch event.

from tinker imagineers

Lumentium Madrid and Barcelona - Accenture Gastro Mapping –

MAISON RUINART –
Petit R is an immersive experience, using videomapping in 3D and the concept of anamorphosis . Before starting a culinary experience in Ruinart’s cellars, the guests will sit down in the dark to watch the « Petit R » saga : the history of Maison Ruinart coming to life before their eyes, onto the dining table.

Kega bv winner of the DiSiN Award 2017 in the Netherlands.

THE APPROACH / THE SOLUTION “If you unexpectedly have a product out of stock, you still want to help the customer with his request.” That’s been the reason of the ANWB to introduce this in-store kiosk. “With the kiosk, our endless aisle, we make the full online catalog available for our customers. In everything we do helping the customer is key. We do not have any claim, we are especially focused on helping the customer as much as possible. Let’s say helping +.” The distinctive yellow kiosk is slightly tilted so that it is readable for the user. Through the touch screen customers and employees are able to search the complete online product range. The kiosk has almost the same performance as the webshop on a PC, but the navigation especially works in terms of visual language and icons. Crucial to this approach is that the ordering kiosk is mainly used by the ANWB employee. The employee therefore supports the shopper who is looking for a product or service.

More information >> here <<

The DiSiN Award is sponsored by Toshiba

Digital Fireworks

High-tech drones steal the show at the Winter Olympics



The new drones by Intel played a prominent part in the opening ceremonies and will continue to be used in medal ceremonies, but their battery life can be limited by freezing temperatures.

Transparent OLED Display

-- LG



-- Samsung

World Masters of Projection Mapping 2018 ( nominee )

Video   >> here <<

In the film Close Up, choreographer Alida Dors and film maker Manuel Rodrigues research the tension between accelerating and delaying movement and the power and vitality of stillness. How do you melt these two together?

The film encompasses eight different break-dancers in a modest black and white picture. The choreography is delayed, movement is dissected by time. Each body part is followed and displayed with motion tracking. Both the body’s and the movements determine the choice of imagery. What follows is a detailed and aesthetic display of dance.

EYE not only functions as a projection façade, but its aesthetics contribute to the content which makes dance, architecture and film come together.

Epson Introduces Its LightScene EV-100 Series Projector

ISE 2018: Epson Introduces Its LightScene EV-100 Series Projector for Retail Applications.

Apple's latest patent teases a Pencil that can draw in mid-air.

Apple's next Pencil could eschew the iPad Pro entirely. The Cupertino company has filed a patent for a stylus that can be used on any flat surface, and maybe even in the air, as spotted by Dutch site TechTastic. The patent title being "Content Creation Using Electronic Input Device on Non-electronic Surfaces" gives us a few ideas of how Apple might pitch this. Which is great considering how light on details the rest of the patent, filed last July and made public in January, is.

An external sensor (along the line of a Leap Motion) could track the stylus, or its movements could be recorded with onboard accelerometers and positioning sensors. There's also the chance for feedback via an LED light or a small screen on the device. And really that's about all we have to go on.

What's interesting is that one of the patent drawings shows off a bevy of devices with touch screens, including a first-gen iPod and a laptop, alongside an iPhone, iPad and a Watch. Apple might not end up releasing this -- a patent isn't a commitment to production -- but it does seem more compelling as a stylus versus just serving as an on-screen pen as it currently does.