Shoppingmall SoutPark North Carolinwas, USA,
I was at the Southpark Mall in Charlotte yesterday and noticed that screens of all sizes were everywhere I went. I happened to have my little HD video camera with me and thought I'd share what came across my path.
Most of what I saw wasn't too innovative or interactive. Many of the smaller video displays were located on the market karts in the main traffic areas of the mall. Scattered about the mall are cozy living-room like areas, with comfy couches, WiFi access, and in on spot, a few large-screen HD televisions, perfect for watching sports or the news while other members of your social/family network do some serious shopping. I especially liked the infomercial about North Carolina's beaches around Wilmington.
was at the Southpark Mall in Charlotte yesterday and noticed that screens of all sizes were everywhere I went. I happened to have my little HD video camera with me and thought I'd share what came across my path.
Psssst....
There are too many talking head screens in the mall. Make them interactive, add some value, and see what might happen, especially if you want to target reluctant shoppers like myself.
Een kijkje in de plaatselijke Apple store.
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