"In the latest example of Hard Rock’s concept-driven design evolution, the Hollywood Boulevard cafe was developed to integrate technology, creating a new look and vibe that will rock Hollywood. Hard Rock Cafe Hollywood on Hollywood Boulevard showcases new and unique interactive experiences for guests – from an 18’ x 4’ Rock Wall™ to touch screens in booths throughout the cafe to Microsoft Surface™, each featuring innovative multi-touch technology that enables fans to explore the world’s greatest rock ‘n’ roll memorabilia collection and virtually tour all of Hard Rock’s venues worldwide."
"In addition to the cutting-edge multimedia memorabilia experience, hundreds of items from Hard Rock’s iconic collection adorn the walls of Hard Rock Cafe Hollywood on Hollywood Boulevard, including items from many of the world’s most beloved and recognizable musicians, as well as contemporary artists with local ties. Key memorabilia items are now on display, from Jimi Hendrix’s purple crushed velvet hat; to Janis Joplin’s love letter to then boyfriend Peter LeBlanc; Jim Morrison’s leather pants and handwritten lyrics to “L.A. Woman”; to Katy Perry’s sparkly dress and Fergie’s tour outfit worn while on tour with the Black Eyed Peas."
The memorabilia wall was created for the Hard Rock Cafe by Obscura Digital, a company that is involved in off-the-desktop ubiquitous computing, including ambient technologies that include natural-user interfaces and interaction. Obscura Digital aims to "make data pervasive and accessible in almost any situation, allowing virtually any surface to be turned into a portal to the Internet".
The Memorabilia Wall has been installed in several Hard Rock Cafes around the world- additional pictures can be found on the Obscura Digital website.The first installation of the wall was at the Hard Rock Cafe in Las Vegas in 2009. - Below is the interaction of the wall at the Las Vegas Hard Rock Cafe:
The following video, set to Beck's "Elevator Music", provides a great demonstration of the Hard Rock Cafe Memorabilia application as experienced on the Surface.
Hard Rock memorabilia app for Microsoft Surface (extended) from Duncan/Channon on Vimeo.
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