vrijdag 13 augustus 2010

Mercedes 3D content to run on Sky.

Sky's 3D channel is to screen on Sunday a short 3D film featuring Mercedes' supercar, the SLS, driven by ex-Formula 1 driver David Coulthard.

The film was shot on the Isle of Man TT Motorcycle Racing course, which has no speed limit. Coulthard reached a speed of 162mph during the shoot, produced by editorial agency Inc.
It will be shown on Sky 3D around coverage of this Sunday's Liverpool vs Arsenal Premier League match, which kicks off at 4pm
Sky's 3D channel is currently available in 1,500 pubs throughout the UK and Ireland and is to be available to consumers from 1 October.
The film was commissioned as part of a wider campaign for the SLS created by Weapon7.

Television manufacturer LG has bought the rights to the film to show on its 3D TV models at point of sale and in exhibitions.

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