dinsdag 7 juni 2011

JCDecaux launches the i on London’s Cromwell Road with Ford.

JCDecaux has unveiled the i, a new digital site on London’s Cromwell Road. Ford is the launch advertiser in a two-week campaign booked with JCDecaux through Kinetic and Mindshare.
The i provides one advertiser with a creative canvas on the only digital outbound site on Europe’s busiest road.
Measuring 5 x 5 metres, the i has an HD screen with 10mm pitch, the same HD as the recently upgraded M4 Torch.

Communicating to 1.6 million people* every fortnight travelling to West London and Heathrow Airport, the Cromwell Road i reaches an audience that is 33 per cent AB and 67 per cent ABC1.

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