dinsdag 6 december 2011

France: Dagobert Designs New Interactive Totems for Castorama

2 December 2011
Castorama (Kingfisher) is currently testing new touch-screen totems, designed by the Dagobert Agency, in two pilot stores in France.

Two different kinds of totems are used:
- way-finding totems – a total of 4 per store – enabling shoppers to locate products and services throughout the store.

- “ZRM” totems – a total of 22 per store – enabling shoppers to browse through the products, see the ones in stock, order and then pay at the cash desk and collect their goods.

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