Ask anyone about the activities they perform each a day and they’ll rattle off a litany of actions. Running for the train. Walking up three flights. Shooting hoops after work, then navigating supermarket aisles grabbing stuff for dinner. Ask them how many calories they burned doing all of that, however, and they’ll have no clue.
Nike’s got a new gadget that tracks all that exertion and motivates you to get more active by turning your workout, and everyday activities, into a game with a reward called NikeFuel.
FuelBand is a wristband that records data collected by an accelerometer. It tracks calories expended, steps taken and the time of day as well as your NikeFuel score and presents it on an LED display. Your score is based on an algorithm that assigns points to various movements. The more active you are, the more NikeFuel you earn. You can earn it doing just about anything, track your progress with your iPhone or iPad and eventually share it with others via social media platforms.
“[FuelBand] is a common measurement across a wide spectrum of activity,” says Trevor Edwards, a Nike VP.
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