woensdag 5 december 2012

Nespresso’s Interactive Sales Kiosks Now in 250+ Sites.

Nespresso has an estate of 250 touch-screen kiosks installed in department stores in Europe, Argentina, Australia, Israel and Hong Kong. The equipment is supplied by 3M and the units are driven by the IntuiFace Commerce software supplied by the French company IntuiLab. The app presents the Brand’s range of products via images, video and 3D models, and is linked to a call centre for ordering products. It can be controlled autonomously by the customer, or with the help of a sales assistant. This project is part of Nespresso’s intention expressed in 2011, to invest in department stores as a new distribution channel. The totems help to “acquire new customers, strengthen the brand image and reduce purchase time”.
The rollout follows a 2011 pilot that had Nespresso launching a new sales channel inside large department stores. IntuiLab says in a press release that the coffee brand wanted to: 1.accelerate the recruitment of customers for this shop-in-a-shop experience 2.energize their image to appeal to new customers 3.speed the time to purchase With the help of IntuiFace Commerce, these objectives were translated into a luxury experience combining the clean aesthetics of the brand with a modern, innovative and memorable digital application. The result was an elegantly crafted interactive application – on display technology supplied by 3M – equipped to enable both self-service as well as assisted promotion and selling. The software’s core capability combines product browsing and filtering with selection. Secondary capabilities include brand promotion, 3D informational views, live call center access for ordering and backend monitoring for analytic collection. Throughout, fully interactive high-definition images, video and 3D modeling create eye-catching effects that capture attention and inspire purchase. And behind the scenes, an enterprise class software infrastructure enables centralized remote monitoring, management and updates, easing installation and set-up by non-technical personnel across the globe.

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