Giant videowall feeds Leicester Square crowd’s hunger for movie.

Bron; www.avinteractive.com

ODEON and NEC Display Solutions have brought one of Europe’s largest public digital display screens to Leicester Square, debuting at the world premiere of ‘The Hunger Games: Catching Fire’.

The LED digital display measuring 107 square metres, on the facade of the Odeon Leicester Square in London’s West End, replaces the old poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent locations, which welcomes more than 90 million tourists every year.

The trio will display images for the latest movies and, during events such as premieres, live footage including celebrity interviews and clips will be screened for the passing public to view. Officially launched at the world premiere of ‘The Hunger Games: Catching Fire’, the displays bring a highly engaging instalment to London’s iconic West End.
The installation of the new screens will allow Odeon Leicester Square to instantly change what the screens display, eliminating the need to regularly hire traditional ‘cherry picker’ lifts to change what is displayed on the poster boards, making the screens a more environmentally friendly alternative to displaying posters.

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