maandag 16 december 2013

Hydro Twitterfall.

Glasgow's answer to the O2 Arena opened on 30th September to a sold-out Rod Stewart gig, but it was in the SSE Hydro's exclusive 'Green Room' that SSE Priority concert-goers could really appreciate Scotland's new flagship arena.

Guests could relax before and after the show in the exclusive pop-up VIP lounge, which featured an incredible video-mapped water feature as a centrepiece. The installation, dubbed the 'Twitterfall', combined a fountain, 3D projections, and live social media feeds to create a unique interactive experience for SSE Priority customers.

Working with experiential agency XYZ and a design by Rousseau Experiential Design, we built a specially-developed mapping system that could handle live tweets, Instagram and video content from Vine. Hydro guests could use their smartphones to interact with the water feature and make requests to the DJ, or they could use the built-in microphones to alter the projection by singing or clapping.

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