73 East Lake Chicago

A new digital art piece in a Chicago luxury high-rise building is turning heads for its use of custom animation and attention-grabbing graphics. The piece, installed at the 42-story 73 East Lake Street building, was the work of Animation Dynamics, Inc. (ADi), a Portland-based animation firm specializing in 2D and 3D animation, product visualization and interactive media. It features custom animation that ADi designed specifically for the building’s lobby. Stretching across 15 individual displays, the piece incorporates both 2D and 3D animation elements depicting various Chicago-oriented themes, intended to enhance the high-rise’s sleek, modern architectural features. It also serves to differentiate the building, as it grabs the attention of passersby from the street.