The Los Angeles International Airport.

The Los Angeles International Airport is one of the world’s busiest, handling more than 60 million passengers each year. Like other global hubs, LAX is facing new challenges as traffic increases, like tighter security, longer lineups and delays. The passenger experience is becoming more stressful, and air travel is losing its excitement and adventure.

Fentress Architects set out to change that when they designed the airport’s new Tom Bradley International Terminal, which opened to the public in September 2013. A key element in their plan: the largest immersive multimedia installation at any airport in the Americas. Moment Factory was commissioned to help create a better passenger experience at LAX. Our challenge: Bring back the romance of travel. Help people see their journey with fresh eyes.
As Executive Content Producer, working closely with Mike Rubin (MRA International) and Marcela Sardi (Sardi Design), and supported by Digital Kitchen, we planned, designed, produced and implemented a digital storytelling strategy that brings seven giant media features to life and helps brand the terminal as a destination.