dinsdag 9 juni 2015

Celebrity Tweets Displayed on London Streets.

DOOH company Outdoor Plus, posts tweets of the stars using key displays around the city of London.

A host of celebrities including Bono, Tracey Emin, Jamie Oliver, Paloma Faith and Richard E. Grant have teamed up with Outdoor Plus to deliver personal tweets to the streets of London, the digital out-of-home company said.

The #message2london campaign sees Outdoor Plus inviting celebrities to compose a message to Londoners in 10 words or less with one message being selected for display each week.

Dubbed ‘tweet on the street,’ the campaign is targeting more than nine million Londoners during each seven-day window at 18 Outdoor Plus sites around the capital including the Euston Underpass, Vauxhall Cross, The Eye Holborn, Cheyne Walk and the City of London Gateway.

“In an age where so many messages are communicated through private channels, we are thrilled to provide a chance for people to talk to more than nine million Londoners in the most visible public way. We are grateful to all the celebrity participants for embracing our ‘tweet on the street’ to help us demonstrate the instant fame which DOOH can deliver,” Outdoor Plus managing director Jonathan Lewis said.

The campaign is scheduled to run through August 2015.

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