dinsdag 16 juni 2015

Freightliner Inspiration, Hoover Dam 2015.

Creative Technology US team up with dandelion + burdock for record-breaking projection mapping on Hoover Dam for the new Freightliner Inspiration.

















Background The spectacular Hoover Dam became even more spectacular when the curved wall of the dam acted as the nation’s largest ever projection screen for the launch of Freightliner Inspiration, a groundbreaking autonomous truck from Daimler Trucks North America (DTNA). Creative Technology, a world leading supplier of AV and technical staging services teamed with digital design and technology company dandelion+ burdock for the event, which featured five 4×4pro media servers from d3 Technologies driving video, graphical and IMAG content on the expanse of the dam wall.

One of the top ten engineering marvels in the world, Hoover Dam was built during the Great Depression on the Colorado River on the border of Arizona and Nevada. The massive concrete arch-gravity dam impounds Lake Mead, the largest reservoir in the US by volume, and is a popular day trip from Las Vegas.

The site was chosen to debut the Freightliner Inspiration truck, the first licensed autonomous commercial truck to operate on an open public highway in the US, to an audience of international news media, trucking industry analysts and officials. Autonomous vehicle technology promises to reduce accidents, improve fuel consumption, cut highway congestion and safeguard the environment. Unveiling the Freightliner at Hoover Dam symbolizes America’s continuing ability to dream big and accomplish amazing things, according to DTNA.


OSK Communications conceived the Freightliner Inspiration launch with production management specialists SIAM Productions producing the overall event. SIAM partnered with Creative Technology (CT) to bring the complex project to life with the expertise of d3 specialists dandelion+ burdock.

“Talk about projection on a big scale – this was it!” says Marty Henning, senior project manager at CT. “There was a logo projection on the dam before, but nothing had ever covered the whole face of the dam.”

d3 Solution The challenges were enormous: the 420,000 square-foot surface had a number of different angles of curves to it and was half-a-mile away from the projection tower, which featured 60 projectors synchronized to create a single seamless image with a resolution of over 4000 horizontal pixels.

More information here

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