woensdag 14 oktober 2015

Ocean Outdoor’s Digital Creative Competition /2015-winner.

“The Virtual Blood Donation” by 23red
Designed to address a drop in the number of blood donors, this virtual donation campaign shows the transformational effect of giving blood. Passers-by are asked to use their mobile to connect to a microsite and "upload" a virtual donation which automatically fills a bag on the large digital screen. As more blood flows, a patient featured on the screen requiring the donation grows healthier, physically demonstrating the difference giving blood makes.

The judges said: "The use of an augmented reality app via the phone for donation is superb. The creative mechanism of filling up the bag on the big outdoor screen is simple and powerful."

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