MOOD/Technomedia's recently completed immersive visual experience project at Primark, Gran Via, Madrid. Great to partner with D&P & Primark on this unique visual project.
We've created an immersive, theatrical experience in Primark's Madrid flagship. Presented with the challenge of designing a digital experience for the four-floor octagonal atrium, we developed a unique solution using 11 large interconnected transparent screens – along with a wealth of bespoke content and audio that plays to this transparency – arranged to create a 360-degree spectacle.
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