vrijdag 15 april 2016

Batman v Superman - Transforming ordinary people into superheroes.

ccording to JCDecaux's Facebook page:

For the release of the movie 'Batman v Superman: L'aube de la Justice,' AFA JCDecaux Denmark built a giant Batman and a giant Superman on top of a bus shelter in Copenhagen and installed digital panels that turned commuters into superheroes.

To promote the film 'Batman v Superman: L'aube de la Justice,' Roadshow and JCDecaux Australia launched an #AugmentedReality campaign. Two interactive panels in Sydney and Brisbane encouraged pedestrians to view themselves in either the Batman or Superman suit on the touchscreen and to share the selfies via social media.

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