dinsdag 30 augustus 2016

How Meltwater uses Digital Signage for Enterprise Internal Communications.
















Meltwater is the global leader in media intelligence. Their platform helps customers stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception for their company.

Meltwater is headquartered in San Francisco with over 50 beautiful offices across the US, Europe, Africa, India, China, and Australia. Their company culture is based on three core values: having fun, striving to be Number One, and treating colleagues and customers with respect.

The Challenge
For Belén Alemán, Internal Communications & Culture Manager for Meltwater, keeping all 1,200 employees in the loop is a constant challenge. Belén already uses an internal blog, emails, video, and is developing a mobile “Culture App” for employees.

However, Belén was looking for a communications tool to keep 50 global offices continuously connected and aligned with Meltwater’s culture:

I wanted to visually connect all of our offices in an easy and fun way. It’s important for all employees to feel included in what’s happening around the company and be able to see these updates in real-time. Ideally, I wanted to be able to promote our culture and values, our external blog, and also showcase important company and sales metrics.

As a solution to these challenges, Meltwater began testing Enplug’s digital signage software in their offices in February 2016.

Once Belén started testing Enplug, she was surprised by what a difference it made over prior digital signage solutions.

Enplug’s service is cost effective, easy to install and manage, ships all over the world, and adapts to different network requirements and display types, which was important since not all of our offices can afford fancy screens.

I was also looking for a way to make our displays feel welcoming, but also have them be engaging. We have many visitors stop by our headquarters each week, so this was important.















Meltwater’s offices each have several displays in the front entrance and sales areas, and they make use of our digital signage features with Instagram Photo Wall, Graphics App, News App, and Webpage App.

More information here

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