woensdag 9 november 2016

Anima Lumina, A Night Walk at the Zoo.

As part of its revitalisation efforts, the Zoo Sauvage de St-Félicien asked us to join them in creating a new way to experience the zoo, at night. The result, Anima Lumina, is a night walk exploring animal life through a series of virtual scenes.

Creating a multimedia experience that could exist in harmony with the zoo’s residents represented a number of challenges. These challenges quickly transformed into sources for creative inspiration as we sought to credibly reproduce or evoke the presence of animals. We wanted the experience to be every bit as pleasing as seeing the animals firsthand during a daytime visit.

The Zoo Sauvage de St-Félicien is a unique ecosystem of animal species, distinct habitats, and a multitude of landscape enhancements. It was essential to treat the area delicately in shaping a 1.5 km multimedia trail. Our team crafted an experience that, through sound and immersive effects, feeds the imagination by enhancing the sensorial experience. Shadows, for example, are an important ingredient. The team carefully studied how the forest moves at night so that the installations capture its natural nocturnal rhythms.

We took advantage of the zoo’s natural scenography to create an experience that blends projection, lighting, and an original soundtrack. Technology is masked within the environment as it enhances natural phenomena and amplifies the sensorial experience of the darkened forest: in all, a nighttime experience inviting visitors to follow their instincts.

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