donderdag 3 november 2016

DooH campaign: Be The Fastest.

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During the summer, Virgin Media used the time leading up to the Olympics to carry out a spectacular screen campaign on the Thames: ‘Be the Fastest’. A prominent testimonial came in the form of star athlete, Usain Bolt.

With an athlete such as Usain Bolt, you’d almost expect him to run the 100 in under 10 seconds over water too. After all, Bolt is pretty damn quick.

Virgin Media used this for its ‘Be The Fastest’ campaign and created an evening spectacle on the river Thames in London at the beginning of July 2016 at 09.58 P.M: a homage to Usain Bolt’s record time of 9,58 seconds set in Berlin in 2009.

Virign Media also utilised the tugboat’s 108 pontoons to lay a custom made 100 metre long LED screen from VER UK, spanning a total of 600 m².

To prepare Londoners for the one of a kind advertising campaign, the ship could also be seen floating during the day up and down the river. The Curb Media created three-minute evening performance campaign could be seen particularly clearly from the London Eye. Treatment Studio was responsible for the animations.

Two d3 4x4pro media servers from d3 Technologies were utilised for the installation. Among other elements, the 6K LED canvas was divided into different areas of Full HD. Programming and the operation was taken care of by Sensel Studio. Integrator and engineer Spindrift Projects was also on board.

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