donderdag 30 maart 2017

Batman v Superman turns Australians into their favorite superheroes.

Source: JCDecaux Australia

To promote the film Batman v Superman: Dawn of Justice, Roadshow and JCDecaux Australia launched an augmented reality campaign with software created by Grand Visual. Two interactive panels in Sydney and Brisbane encouraged pedestrians to view themselves in either the Batman or Superman suit on the touchscreen and to share the selfies via social media.

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