Samsung has been paying special attention to aesthetically-conscious displays lately, starting with its Serif TV. Now the company is launching its very own Samsung picture frame TV, a compelling option for home media rooms.
Aptly dubbed “The Frame,” the TV is designed to be the focus of the room when it’s on. When it’s switched off, however, the hope is that the TV will simply blend into the background or complement the room decor.
Samsung has achieved this through digital art. When users turn the TV off, instead of just displaying a black image, it can display one of more than 100 art pieces from 10 different categories like landscape, architecture, wildlife, action and drawing. This way, the TV can stand alone as a faux piece of art or blend in with other pictures on the wall.
Like standard picture frames, The Frame can be flush mounted to the wall with Samsung’s No Gap wall-mount, which was launched earlier this year at CES 2017. The TV also includes Samsung’s invisible connection technology, which utilizes just one cable in the back of the TV for everything from power to inputs.
As with other picture frame TVs on the market, The Frame can be customized to ensure it fits in with a customer’s decor, including interchangeable bezels and an optional studio stand.
Samsung says that The Frame will be available this spring. Pricing details have yet to be announced.
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