LG OLED raises the Lotte World Tower experience even higher.

At 555 meters/1,821 feet/123 stories tall, Lotte Tower is the world’s fifth tallest building. This skyscraping multiplex in Seoul hosts an observatory, a shopping mall, offices and a hotel, as well as a steady flood of visitors. Over four million people are expected to visit the building for the countless attractions it offers, but there’s a specific spot which is a favorite to all.

That spot is Seoul Sky, home to the world’s highest glass-floored sky deck observatory. To get to Seoul Sky, visitors step onboard Sky Shuttle, the world’s fastest double-deck elevator wrapped in a spectacular video wall made by LG.

Sky Shuttle passengers are treated to a minute-long ride that’s built to thrill, because the elevator is lined top to bottom with 55-inch LG OLED panels, three on each side and six on the ceiling, presenting an amazing high-definition display of the beautiful and ever-changing scenery of Seoul.

LG OLED technology delivers perfect black, infinite contrast and intense, accurate colors—perfect for immersing the passengers in an incredibly vivid experience. And because the LG OLED panels are unbelievably thin and lightweight, they don’t weigh the elevator down or take up room, allowing the Sky Shuttle to carry more people faster.

Down below, the Lotte World Mall attracts visitors with 40, 84-inch wide LG UHD LCD displays. LG’s In-Plane Switching (IPS) technology provides a wide viewing angle where colors remain true-to-life and text reads clearly to attract and engage visitors all throughout the large space.

The Lotte PR room also features LG digital signage, with a 1×6 video wall showing live surrounding scenery from CCTV camera feeds, supplemented with weather details and safety information.

Another place of interest at Lotte World Tower is Signiel Seoul, a premium hotel with breathtaking views of Seoul’s magnificent skyline. LG 60-inch hospitality TVs adorn the guest rooms, mounted on the wall so as to best complement the interior design.

With world-class technological capability and artistic potential, the global landmark Lotte World Tower chose LG to enhance the versatile space. And as LG has noted, the signage you choose has the power to move hearts and minds.