Oslo Transit Shelter Serves Coffee If You Strike Up A Conversation.

This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in a JC Decaux-managed transit shelter. I’m not quite sure how the coffee cup just shows up (my guess is the thing has a field marketer hanging around), but those people who sit down and strike up a conversation with the old fella get a coffee poured, with the dispenser synced with the video-cam feed showing the man pouring.