Tweet-powered Video-mapping Show for 'IF' Campaign.

Projection Advertising helped Save the Children, Oxfam, Comic Relief and over a hundred other charities launch their 'If' campaign at Somerset House with a unique Twitter-driven video-mapping spectacular. Using a unique, specially-developed framework, Projection Advertising was able to select live tweets with the #IF hashtag and incorporate them seamlessly into the projection.

The campaign, which featured appearances from Bill Gates, Bill Nighy and Lauren Laverne, reached over 85,000 Twitter accounts within 24 hours of the video-mapping show going live and was covered by the Daily Mirror, Metro, Evening Standard, AOL.com and numerous others.

Barco Debuts 8 Millimeter LED

Barco LiveDots (a Barco company) has added a new C-series LED display, dubbed the C8. It has a pixel pitch of 8.33 millimeters and is spec'd at 5,000 nits brightness. It's an outdoor LED display that Barco says has been specifically designed for use in the rental and staging industry or for fixed installations.

Because the C8’s mechanical accessories -- such as the truss beams, feet and stacking frame -- as well as the image processors, are common to the other C-series LED displays, rental companies can use their current inventory and make it work in cross-rental applications. Like the rest of the C-Series from LiveDots, it's hermetically sealed and fan-less.

Here are all the specs:

ACCESS.

ACCESS is an an interactive installation that lets web users track anonymous individuals in public places, by pursuing them with a robotic spotlight and acoustic beam system.

Access Website: http://www.accessproject.net/

Acer onthult 3D-projectoren.

De nieuwe H-serie bestaat uit vier projectoren die uitgerust zijn met de meest recente 3D-technologieën, zoals 3D Blu-ray, DLP 3D en Nvidia 3DTV Play.

bron; www.elektrozine.be

Binnen de reeks vinden we op dit moment vier projectoren die vanuit zowat elke bron 3D-beelden kunnen weergeven. Denk daarbij aan Blu-ray spelers, consoles, pc’s, enzovoort. Daarnaast kan je met de H-serie elke video, foto of game omzetten naar 3D. Beschik je dus niet over echte 3D-content, kan je die nog altijd in 3D bekijken.

Deze projectoren bieden een ingebouwde HD Ready- en Full HD-resolutie, HDMI-compatibiliteit en ondersteunen de MHL-techniek waarmee je kleine schermen (zoals dat van je smartphone) op een groot scherm kan bekijken, in dit geval via het geprojecteerde beeld. De True 24p-functie moet dan weer garant staan voor beelden van filmkwaliteit.

De H-serie is verkrijgbaar vanaf april en biedt toestellen in elke prijscategorie. Onderstaande prijzen zijn adviesprijzen.

H5370BD < € 699
H6510BD < € 899
H7532BD < € 999
H9501BD < € 1699

Flexible CST-01 ePaper Watch Screen From E Ink.

E Ink is of the companies that provide ePaper screens for Amazon Kindle and B&N NOOK. The company invests time and money to create flexible ePaper displays to be used in gadgets like watches or smartphones. Researchers try to create color e-ink based screen and until now they succeed tested color displays with 4096 colors. These screens couldn’t reproduce vivid colors and images looks dull and muted.

Back to CES the company presents one of the latest E Ink products – a watch with a flexible screen. CST-01 comes with a very thin design and is presented as a bracelet around the wrist. The watch has a standard e-ink display with 63 individual components. Because the display could be powered with a very low power, the battery is also very thin and small with a lower capacity compared with others batteries. For example with 10 minutes of battery charging the watch can be used for an entire month. Even is just a watch, in future the gadget could be enhanced with new features to became a small smartphone.

The price for CST-01 is ranges between $99 and $129 or more.

Flexible CST-01 ePaper Watch Screen

Bron; www.jcdecaux.nl

Alsof je hem zelf in je hand hebt. Alsof je zelf de neus van de Nike Free 5.0 achteroverduwt om de extreme flexibiliteit te ervaren. Dankzij de eerste holografische 3-D toepassing in buitenreclame in Nederland laten Nike en JCDecaux actieve 20-ers in Amsterdam op innovatieve wijze kennismaken met de nieuwste natural motion propositie van Nike. De holografische animaties zijn te zien op het Leidseplein, Rembrandtplein en het Damrak (tegenover de Bijenkorf). De zogenaamde holocubes zijn transparant en dus van beide zijden van de posterkast zichtbaar.

Originele invulling 
“Om leading te zijn in natural running staat de overall (media) aanpak in het teken van demonstreren van flexibiliteit. Kernwoorden voor de kanaalkeuze zijn innovatie, premium en, indien mogelijk, interactief” aldus Dirk de Gooyer van Mindshare. “In samenwerking met Kinetic en JCDecaux hebben we voor OOH een originele invulling gevonden”.

“De holo-Abri’s trokken al op de eerste campagnedag veel bekijks”, vult Marc van Amerongen, Marketing Manager van JCDecaux, aan. “Van zowel het product als het merk Nike gaat een sterke aantrekkingskracht uit, de techniek die gebruikt wordt is niet eerder vertoond en op locaties als het Leidseplein hebben mensen vaak ook de tijd om echt even van de ervaring te genieten.” 

Van statisch naar dynamisch
Volgens Van Amerongen staat de primeur van Nike en JCDecaux niet op zich. “Door de voortschrijdende technische ontwikkelingen is buitenreclame niet alleen sterk als statisch massamedium, maar ook als dynamisch en interactief medium waarbij de consument intensief contact maakt met de uiting. De holografische schoen van Nike is hier een prachtig voorbeeld van. Ik verwacht dat we deze techniek de komende jaren vaker gaan terugzien in buitenreclamecampagnes van innovatieve merken.”

Deze Spectacular is mogelijk gemaakt door Nike, Mindshare & Kinetic, reclamebureau Jung von Matt/Neckar en JCDecaux Innovate 

zie hier de video

Proyecto LED horloge.

Het Proyecto LED horloge is niet alleen beschikbaar voor personen als James Bond.
Proyecto schijnt de tijd op uw hand.

foto shot april

Disney knows who’s touching what.

Regular touch interfaces don’t discriminate, treating all fleshy finger contact alike. They generally detect a single change in electrical current, or light / sound waves regardless of who is swiping or pinching. However, that could be about to change thanks to new work by a team at Disney Research, which involves identifying touch users through unique properties of the individual.

Everyone is different down to bone density, muscular mass, blood volume and water content. The device, which forms part of the ongoing Touché research project, sends a variety of harmless electrical currents through the body. This resists them depending on the various physiological properties of the individual. The Touché system measures the unique capacitive signature to identify individuals.
The top later is made of transparent Indium Tin Oxide. It acts as an electrode transmitting an electric current into the user’s fingertips.
The sensor board layer injects tiny currents into the ITO layer. When a user touches the screen, current flows from the sensor board, through the ITO and into the body of the user. The sensor then measures the impedance of the person to a variety of frequencies.
Disney’s latest prototype takes around a second to calibrate for a new user, but it can recognise an existing user in around 500 milliseconds.
The bottom layer is a standard LCD which provides the GUI.

Contact Details and Archive...

• Disney Research

Virtual Train Windows In Madrid Bar.

   

This is brilliant.
Jeff Wismer of Cineplex Digital tweeted about a coffee shop/bar in Madrid, Spain that has taken on the look of a passenger rail cabin, all the way down to a set of digital cabin windows that show a virtual landscape rolling by.
The Passenger bar was put together by art designer Parolio, and is located in the trendy Malasaña/Triball neighborhood.

The new space, says Parolio’s website, occupies a long and narrow architectural structure which inspired Parolio to create the concept of  “A train constantly on the move, right in the center of the city”.
The main area is designed to look and feel like a train cabin. To create the illusion of movement, three huge solid screens play the role of windows. They are constantly projected with synchronized and programmed videos that flow, from one screen to the next, just like in real life. The images have been recorded from train windows all over the world, presenting urban and nature landscapes that transport the clients into the fantastic experience of travel and leisure, pulling them away from the reality of the city around them.

The whole interior has been covered with great work on dark wood, brown leather with brass finishes. On the main hall photos of some of the greatest stars of classic rock, inside trains and train stations, welcome the clients.