Turning, into something you want to do.

Meer dan 40% van de kinderen in de VS heeft gaatjes als ze naar de basisschool gaan. Waarom? Ze houden niet van poetsen! Dus bedachten en ontwikkelden we - samen met kinderen - Brush Busters: een storytelling platform waarmee tandenpoetsen leuk wordt. De verhalen spelen zich af rondom een Viking (Bjorn) en een Vampier (Vicky) met tandproblemen. Het verhaal komt tot leven op tablet of mobiel. Door dagelijks zelf goed te poetsen, kunnen kinderen de tanden van Bjorn en Vicky redden. Geluidsdetectie zorgt ervoor dat kinderen met het geluid van een elektrische tandenborstel de game kunnen besturen. De game werkt het beste met de Philips Sonicare for Kids. De karakters geven de kinderen real-time feedback.

Het verhaal is meer dan een leuke aanleiding voor kinderen om te poetsen. Wetenschappelijk onderzoek toont aan dat door kinderen dagelijks te laten poetsen, de kans op goede verzorging ook op latere leeftijd aanzienlijk vergroot. De verhaallijn bevat daarom voldoende haakjes om kinderen betrokken te houden en zo een duurzame gedragsverandering te realiseren. Ook ouders en tandartsen spelen een rol. In tandartspraktijken komen de karakters Vicky en Bjorn via posters, stripverhalen en video's tot leven. En vormen zo onderwerp voor gesprek met de kinderen en hun ouders. Ouders kunnen bijhouden of hun kinderen goed poetsen, in de verhaallijn eigen beloningen instellen en nieuwe tandartsafspraken maken. Zo maakt Philips zijn belofte “Innovation that matters to you” middels een nieuwe mediastrategie ook waar.

Centraal in de campagne staat de smartphone of tablet waarop het verhaal van Vicky en Bjorn tot leven komt en kinderen uitdaagt mee te poetsen. De game zelf is beschikbaar als gratis download voor iPhone en iPad in de Appstore. De geluidsdetectie in de game is geoptimaliseerd voor de Philips Sonicare For Kids, maar de content is ook te bekijken door gebruikers van andere tandenborstels. Maar de mobiele applicatie is veel meer dan alleen een game. Het is een platform waar de ouders en tandartsen een actieve rol spelen. Zij kunnen bijhouden of hun kinderen goed poetsen, in de verhaallijn eigen beloningen instellen en nieuwe tandartsafspraken maken. Bovendien zijn er strips, video’s en posters met Bjorn en Vicky ontwikkeld, die in de wachtkamer van tandartspraktijken worden gebruikt om de kinderen gezonde gewoontes aan te leren of voor te bereiden op hun behandeling.

80% van de kinderen die het verhaal beginnen komt terug en volgt het verhaal tot het einde. Hiermee redden zij niet alleen Bjorn of Vicky, maar hebben zij voldoende contactmomenten gehad om in hun jeugd en op latere leeftijd poetsen een dagelijks onderdeel van hun routine te maken. Het tweede resultaat is commercieel: Brush Busters stelt vertegenwoordigers in staat een gesprek te hebben met tandartsen, die op hun beurt weer in staat zijn om ouders te helpen om kinderen aan het poetsen te krijgen. En natuurlijk om de Philips Sonicare For Kids aan te bevelen. Op basis van het succes van Brush Busters, wordt nu een serie aanvullende tools en educatief materiaal gemaakt met Bjorn en Vicky in de hoofdrol. Voor Philips is deze aanpak enorm succesvol gebleken: na de verenigde Staten wordt Brush Busters nu uitgerold naar meerdere andere landen, waaronder Rusland en Japan.




Made by www.achtung.nl

Styriaversum – An Interactive Lobby.

Photo's: Martin Hieslmair

With eight daily newspapers, over 130 weekly papers and magazines, six publishing houses, two radio stations, co-ownership of a TV station, six online news portals, seven online marketplaces and 25 content & community portals, Styria Media Group AG is one of the largest media conglomerates in Austria, Croatia and Slovenia.

The construction of the company’s new headquarters complex in Graz posed the question of what sort of impression this major corporation with an extensive line of products wanted to impart in its brand-new 390-m2 lobby to its visitors and, above all, to the approximately 1,000 staff members who work in this facility. Following a call for design proposals that attracted submissions from throughout Austria and abroad, Ars Electronica Solutions Styriaversum concept got the go-ahead. The project is now complete and the interactive lobby in the building at Gadollaplatz 1 in Graz is now open to the public.

The Styria Ticker

A content management system is employed to administer all of Ars Electronica Solutions’ lobby installations as well as a piece of infrastructure developed by another vendor—the Styria Ticker, a crawl text display that presents the latest headlines on the Styria Media Center’s exterior façade.

AHA Cleveland Projections.

AHA! Cleveland is a multi-day festival of lights to celebrate recent changes to the urban landscape. The event brings people from across the region together to animate public spaces using light and video art installations.

As a featured artist, Obscura was commissioned by Cleveland-based LAND studio, in sponsorship with Cuyahoga Arts & Culture and Cleveland Public Power, to create an art projection on the façade of the city’s Public Auditorium. Using ultra-high definition projection technology, Obscura transformed a 370-foot wide by 70-foot tall expanse of the building into a canvas animated by fluid imagery of natural and manmade ephemera.

“Transformations”, the name of the installation, presented the metaphorical evolution of Cleveland through the seasons. Imagery consisted of slow-motion details of nature, arts, music, and sports, all related to Cleveland. Disparate particles harmoniously assembled into objects and scenes, then gradually deconstructed to transition to the next image.
More about OBSCURA Digital:

Obscura creates immersive, multi-sensory experiences for public venues, branded environments, and live events. Since 2000, we have worked with the world’s most forward-thinking companies, real estate developers, and public institutions to reimagine how they interact with their audiences. Our diverse teams collaborate to produce award-winning experiences worldwide. Obscura is a Certified Green Business with offices in San Francisco, New York, and Stockholm.

New widescreen projector for digital signage.

Projector brand Epson has introduced its PowerLite 4770W, a widescreen projector designed to deliver 5,000 lumens of color brightness, 5,000 lumens of white brightness and WXGA resolution, as well as advanced connectivity options and video processing for a range of installation applications at a competitive price point, according to a company announcement.

"Customers require projection solutions offering high brightness at a low price point, and the PowerLite 4770W is the latest in Epson's large-venue and corporate projection lineup to deliver a robust feature set and wide range of connectivity options to meet customers' needs," said Phong Phanel, product manager, large-venue and meeting-room projectors, Epson America Inc., in the announcement. "In addition to high-performance projection solutions, Epson is also committed to delivering professional-grade reliability with our advanced service and support teams and next-business-day replacement warranty."

The newest addition to the PowerLite 4000-Series, the 4770W features horizontal and vertical lens shift, split-screen capabilities, HDMI and DisplayPort, and the Epson iProjection app that lets users wirelessly display and control content from smartphones and tablets.

The Epson PowerLite 4770W is currently available through distribution, VARs and resellers, and direct on Epson.com at an MSRP of $1,999, the company said.

More information here

A Display - By any other name.

“A rose by any other name would smell as sweet”

– William Shakespeare, Romeo and Juliet - 

Everyone in the display industry and in the larger A/V space has been tracking the growth of 4K or Ultra High Definition (UHD) resolution displays.  Our own award-winning Planar® UltraRes™ has entered strongly into the growing category and has won its own following with the professional features, and now the new iOS app.  And the 4K additions to the EP-Series are gaining traction.
But the debate rages on what to call these displays.  Most of the screens in the market today in this class of display measure 3840 by 2160 pixels, making them 4 times the resolution of full HD.  Technically, the resolution is called Ultra High Definition (or Ultra HD or UHD).  4K is the technical term for a display that is twice as wide as a 2K display (a cinema standard that measures 2048 wide instead of the more standard 1920).  In other words, technically 4k would be 256 pixels wider than a UHD display.  Yet, the 4k monitor exists and they are used interchangeably in the market.  And to make matters more confusing, YouTube and the television industry has adopted Ultra HD as their 4K standard.
And the 4K label is likely to stick, at least for a while.  A recent search of trending internet search terms on Google revealed the following comparison.



The term “4K” is searched with more frequency and has been on a higher trajectory of growth since first picking up speed in 2013 and it doesn’t show signs of stopping in its undulating trend line.

London - Two Towers East.

Ocean Outdoor.

MINI Augmented Vision powered by MINI Connected.

MINI Augmented Vision is designed to enhance the drivers’ behind-the-wheel experience making it more enjoyable and even more exciting. The augmented reality technology, integrated and powered by the MINI Connected infotainment platform, enhances the driving experience by seamlessly interconnecting applications inside and outside the vehicle while providing the driver with greater vision and increased safety.

SUBSCRIBE to MINI USA:

Grand finale of Emirs Operetta Al-Bait Al-O'd // Kuwait.

It's a Seif Palace Mapping in Bayan Palace Mapping, Mapping in the Mapping - MappingCeption :-) Kuwait National Day Operetta 2015 // First full box projection in the world. Big thumbs up for the great music track, created by Hessel Stuut.

Creative director of the Operetta: Yannis Michalandos
Show produced by Jumpzone Productions LLC
Technical equipment & support by 1507 Live Design, TenFeet, VisionTools
Filmed by Jan Xavier Pacle



Behind the scenes



From; www.tree-on.com

Unbelievable bus shelter campagne by Pepsi Max.

Hugely successful online, this piece of outdoor advertising with technology exclusive to Pepsi Max saw Londoners duped into believing fantasy situations. It quickly went viral and is a really clever and innovative piece of outdoor advertising that truly makes the most of new technology to capture the nation's imagination.

Three weeks, 1340 displays, 39 sites: a digital record ?

Bron; www.screenmediamag.com

Esprit Digital is laying claim to the record of Britain’s biggest digital signage export, after rolling out a 39-site network for Westfield shopping malls in Australia.

Valued at AUD20m ($16m), built in just 12 weeks and installed in less than a month, it is described by Esprit as the largest overseas deployment by a UK digital signage supplier.

The network comprises 890 pods, about half of them double-sided and the other half single-sided, with 1340 65-inch LCD displays in all. They are driven by the Scala Enterprise content management system as well as proprietary software.

Said Esprit’s managing director Peter Livesey: “What the Esprit Digital team has achieved with this project has surely never been done before. To install just under 900 units of this complexity in so many locations across a continent the size of Australia in three weeks is nothing short of a miracle.

“In one fell swoop we have essentially converted Australia’s premier retail environments from a traditional paper-based advertising network to a digital one.”

Strips and sensors

As well as cameras to determine the age, gender and ethnicity of viewers, more innovative  capabilities of the Westfield pods include coloured LED strips to attract the attention of passers-by, and Esprit’s own Clear Space technology, which determines if there are any temporary obstructions in front of a screen.

The new network will be seen by about 550m shoppers each year at the centres run by Scentre Group.

That company owns and operates the 47 Westfield sites in Australia and New Zealand, which it says is the two countries’ largest group of shopping malls.

“The Westfield SmartScreen Network will fundamentally change the way brands can maximise the Westfield retail marketing environment,” said Bill Burton, general manager of Scentre Group BrandSpace.

“It gives them a level of quality, national scale, control and digital flexibility that they have been waiting for, enabling digital efficiency and effectiveness never before seen in Australian retail.”

Esprit already worked with Westfield in the UK, where it installed and maintains more than 400 LCD screens at the Olympic Stratford City and White City sites in London.