Digital OOH continues to grow across GB.

New data from Route is released today. This shows that the audience of digital out of home (DOOH) advertising continues to grow and now offers advertisers 51% cover of GB adults each week.

Other points worth noting in the data include:

1) Digital OOH now reaches 92% of Londoners each week
2) East of England sees the highest growth in weekly digital cover,
    up 12% since last quarter (49.5%  cover vs 44.2% in Q3)
3) Londoners are exposed to DOOH more frequently, seeing 51 digital
    frames per week compared to 27 as a nationwide average.
4) On average, Britons see one more digital out of home ad per week
    than they did last quarter (27 vs 25.9 in Q3).
5) Digital impacts are up by 6% since the last quarter.
6) The growth reflects the increase in digital inventory now
    measured by Route.The latest dataset includes the measurement
    of 6,097 digital frames.

The chart below shows the current weekly digital cover by region.

Augmented Reality Windshields.

Continental’s new DMD projection technology puts information right in a driver's line of sight

Lincoln is one of the first automakers to step closer to full augmented reality displays in vehicle windshields. Two of its models now have digital micro-mirror device (DMD) technology made by Continental, which projects bigger, clearer and more complex graphics. The technology is seen as a bridge between older heads-up display systems and forthcoming AR technology.

The system works in a similar way as modern digital cinema projectors. A picture generating unit produces an image which is enlarged and projected onto the windshield using a series of mirrors and lenses. The resulting image is much brighter than the previously common reflected LCD technology.

The benefits of the system are brighter graphics that can be clearly seen in daytime sunlight. Projecting information on the windshield keeps a driver’s eyes close to the road and reduces distractions from checking other in-car screens. This is particularly helpful with visual aids from the navigation system that can show alerts for intersection turns or highway exits.

3D images “floating in air”

Here’s how the technology works. Light from a light-emitting diode (LED) passes through a transparent plate embedded with tens of thousands of Fresnel lenses, which are special lenses that can alter the light beam angle. In this way, light is refracted to produce an image in the upper air above the plate. This results in the projection of 3D images. Using this technology can add extra information (benefits and convenience) to a variety of objects in the real world. Moreover, all you need for aerial imaging is one LED and one transparent plate. With these components, 3D images can be easily projected virtually anywhere. In fact, the possible applications of aerial imaging expand almost limitlessly.

More information www.omron.com

Interactive Digital Signage Billboard Demo for Française des Jeux.

Remi Grumeau

Realtime interactive digital billboard demo I created when working at Instore Solution - smartphone optimized webpage acts as a gamepad with the connected billboard. Everything is full HTML5, working on 3G without any app other than the web browser

2017 Opening show Viena 2017

OPENING SHOW VIENA 2017
client NCB
agency SMARTWORKS
Music and sFX by SOFÍA BARCALA

Keeping Real Time at Schiphol Amsterdam Airport.

As modern humans, we literally and figuratively live and die by the fourth dimensional concept of time. And nowhere on Earth, as we know it, is that statement truer than at airports, where a delayed arrival or departure can set off a calamitous chain reaction for paying customers lugging both literal and figurative baggage to and fro. Unsurprisingly, timepieces abound at every turn whether it’s with digital clocks and screens or the traditional mechanics of minute and second hands ticking away. That said, what is the next step in terms of innovation for expressing this universal and practical concept? Maybe there isn’t yet a definitive answer within grasp, but we believe a starting point may lie in the performance art piece outlined below at Amsterdam’s Schiphol Airport.

Maarten Baas, a prolific and playful Dutch art designer known for blurring conventional lines with installations and performances at places like MoMa, Les Arts Decoratifs and the San Francisco Museum of Art, was commissioned by the Netherlands’ premier international hub, and Europe’s third largest airport overall, to essentially reinvent the clock for one of its main terminals. Baas has basically made it appear as if he is stuck inside a massive steel box suspended from the airport’s ceiling—doomed to forever draw and then erase the hands of a giant clock as time moves forward.

Although it was originally created in 2009 for Milan Design Week, this installation has confounded many an onlooker, not to mention online audiences. In reality, they’re all watching a 12-hour video loop. However, this shouldn’t diminish the fact that this feat initially required a flawless performance in real time. One only needs to check out Baas’ website for proof of his commitment to irreverent and self-aware presentations. But, for those that don’t have the time, simply check out the video below for a closer look and quick overview of the “Schiphol Clock.

ALD Mobility Experience Centre in the Netherlands.

Mobility, is that an interesting subject? Sure it is, because it touches on being a good employer, reaching operational excellence and fulfilling green goals. To guard the conversation in these directions, ALD Automotive asked Tinker to develop a client experience adventure. It turned out to be the ALD Mobilty Experience, a ‘conversation engine’, in which management teams explore their own mobility profiles.



From  Tinker Imagineers

IHS: SDC will retain its RGB OLED market lead, will double its capacity by 2022.

IHS analyst David Hsieh posted a very interesting article that discuss the global OLED industry with a special focus on China. Samsung is expected to retain its lead in this market - and will more than double its capacity between 2017 to 2022.

In five years (2022), Samsung will have a capacity to produce 16.6 million square meters of RGB OLED displays, or 52% of the global capacity. SDC will be followed by LG Display (11%), Tianma (6%), CSoT (5%), Visionox (4%) and EverDisplay (4%).

In an interesting analysis, David says that the Korean players (LGD and SDC) are focused on large "mega" fabs, such as Samsung's A3 and A4 flexible OLED production centers. The Chinese makers, in contrast, are constructing a large number of smaller OLED fabs, to take advantage of local government subsidiaries. This could be a problem for the Chinese OLED makers as a huge central fab has many advantages with sheer volume, local supply chain and expertise. Of course spreading your fabs also have advantages in case of natural catastrophes, etc.

Source: IHS

Franchise Freedom.

In celebration of Art Basel in Miami Beach, Studio Drift, Faena, PACE and BMW will premiere FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW”, a performative artwork at the interface between technology, science, nature and art. An autonomous flying swarm of 300 drones.

Date Public viewings 7-10 December, 8PM – weather permitting | Final time and date will be shared on Instagram @studio.drift.
Location: Faena Hotel Miami Beach.
press release.

MTV in London.

MTVEMA and #LondonIsOpen projection onto City Hall.


from Projection Artworks .