POPAI in the UK seem to have been spectacularly inept at doing any form of promotion around one of the things that we think may well be the highlight of next week’s In-Store Marketing event; namely POPAI’s Digital Store!
Anyway, news just in that ZBD, the epaper for retail specialist, will be showcasing its range of electronic shelf labels at the In-Store Show at Olympia, London, 29-30 June.
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