donderdag 30 januari 2014

“Mt. Rushmore of the digital age.”

As the 2014 Winter Olympics in Sochi, Russia get closer to kicking off, the faces of some of the athletes involved in the games are beginning to cover our TV screens. Thanks to technology developed by Swiss company iart, anyone attending the Olympics will have an opportunity to become a face of the Games on what has been dubbed the “Mt. Rushmore of the digital age.”

Public space digital signage

Located on the façade of MegaFon – Russia’s largest telecommunications companies and general partner of the Olympics – the display, which was designed by London-based architect Asif Kahn, displays three-dimensional images of those who interact with it.
The 21,500-square-foot display is made up of 10,000 narrow cylinders, called actuators, and is designed to function as a giant pin screen as the faces seem to grow from the side of the building. Each actuator features an RGB LED light, which is shown through a thin veil that covers the side of the building to create a smooth surface.
The faces of participants are scanned in a 3D photo booth, which captures simultaneous images from five different angles. After about a minute, the 3D model is created from the images and can be then be shown on the building. The 26-foot image of the visitor is then displayed for 20 seconds.

Public space digital signage

Participants are told when to expect to see their face on the building and also receive a video featuring their 20 seconds in the spotlight.
The MegaFaces Pavilion, located at the entrance to Olympic Park, is set to open Feb. 7 and remain throughout both the Olympic and Paralympic Winter Games.
More than 170,000 different faces are projected to be displayed on the wall.

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