donderdag 5 maart 2015

Merger of street art with latest projection mapping tech was five stories high and 70 metres long.

TDC and White Night join forces for stunning graffiti mapping project


Merger of street art with latest projection mapping tech was five stories high and 70 metres long.
Projection mapping services and expertise from TDC – Technical Direction Company enabled graffiti artists to express their artworks using technology as part of this year’s White Night Melbourne, one of Australia’s most celebrated cultural events.

This groundbreaking piece of street art – one of the largest murals in Melbourne – was one of the highlights of White Night Melbourne 2015, a 12-hour nocturnal extravaganza running from 7pm to 7am, inspired by Paris’ Nuit Blanche and the international network of White Night programmes around the world.

Artistic director at White Night Melbourne, Andrew Walsh, said: “White Night offers a mix of visual art, exhibitions, spectacular illuminations, music, theatre, special dining experiences, film, design and performances on display in venues and major cultural institutions across the city centre.

“And TDC is clearly no stranger to world first uses of projection mapping tech or, for that matter, to White Night, having been one of our go-to, trusted technology service providers for a number of years now.”

This year was the first time that White Night Melbourne had worked with street art, presenting Sofles – Graffiti Mapped, a pioneering interactive mural project curated by Juddy Roller exploring the interconnected nature of street art, technology and the online frontier.

Sofles – Graffiti Mapped combined 3D video mapping, traditional street art and graffiti, executed by one of the most exciting and cutting edge street artists in the world: Australian born, internationally renowned artist, Sofles. Working closely with TDC and the Juddy Roller production team, including creative direction by Shaun Hossack, motion design by Grant Osborne, cinematography by Selina Miles, and a brand new musical score by New Zealand producer Opiuo.

“TDC provided Barco HDX Flex projectors, lenses and control system,” explains Brad Williams, Regional Manager, Victoria at TDC, “As well as on-site technical support this and other areas at the festival.

“The fa├žade had quite a lot of negative space that helped with motion designers to have creativity and freedom to design the piece,” said Hassock. “The narrative includes peace, war, technological advancement to ultimate destruction and re-birth”. And TDC was absolutely vital to the entire project in bringing Sofles’ work to life! TDC were already a known and trusted partner of White Night. Plus, animation artist Grant Osborne already knew TDC, so naturally we said we wanted to work with TDC for 3D projection mapping.”

Grant Osborne mapped content using MadMapper video mapping software. TDC assisted by giving pixel space to create content within, and used the internal Barco HDX-W20 FLEX 20,000 lumens projectors warp function to correct the content.

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