donderdag 25 juni 2015

A COMPLETE DOORMAT












The producers of Germany’s BILD tabloid newspaper have been making headlines for well over six decades now. But now the headlines are not only catching the eye, they’re also falling at people’s feet: the carpet in the newspaper’s revamped newsroom at the Axel-Springer building in Berlin has been turned into a media carrier. Visitors and employees receive the latest news stories every step of the way. The current news is fed to a carpet which is 1.6 m in width and 20 cm in height and is installed in the media organisation’s nerve centre. The newsroom’s new floor covering is supplied by Luminous Carpets, a joint venture between Philips and Desso. It combines LED lighting with a translucent carpet. The light unit is programmable and can be used to create decorative effects or to carry information. BILD editor-in-chief Kai Diekmann is enthusiastic about the innovative floor covering. At long last – a media carpet in a media organisation…

Klick here for a video impression



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