Google Play Music launched an innovative multi-market Digital Out-of-Home (DOOH) campaign to replicate the music app's ability to suggest the perfect soundtracks based on the consumer’s mind-set in that moment. The DOOH campaign behaved in a similar way, providing tailored, contextually relevant playlists based on location, time of day, and other factors such as traffic, weather and real-world events. The live, reactive campaign ran on premium roadside and city centre sites across Chicago, Miami, and Philadelphia for four weeks during May and to the end of June in Atlanta.
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I am still not convinced that Samsung will overtake Apple anytime soon, especially with the recent release of the ios 7 software.
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