Source; www.oceanoutdoor.com
dinsdag 28 februari 2017
[DEMO] Tsawwassen Mills - canada
Tsawwassen Mills | Outlet Shopping Mall in the Greater Vancouver Area
Source www.momentfactory.com
Source www.momentfactory.com
maandag 27 februari 2017
Screen Size versus Vieuwing Distance.
Even in the best case -- and using a huge screen -- the visual advantage of 4k content basically disappears before the viewer is even 10 feet away
Check In Tech Out - the Cosmopolitan Hotel in Las Vegas.
The Cosmopolitan is a unique luxury resort hotel located in the heart of the Las Vegas strip. Its two high-rise towers house 2,995 residential-styled living spaces with breathtaking skyline views, one-of-a-kind restaurants, vibrant nightlife, an eclectic mix of hand-selected boutiques, a high-end spa and 110,000 square feet of casino space.
These and other amenities have helped it earn recognition as one of the top hotels in the world. A continuing goal of the resort is to retain this status and remain a preferred entertainment destination for Las Vegas visitors from around the world; particularly those seeking a venue with world-class amenities and an ultra-modern vibe infused with technology.
This objective has been met once guests set foot in the lobby where they are welcomed in a most unusual and highly creative manner. This space is dominated by a jaw-dropping display of digital art; high definition video shown on eight 15 foot tall columns – 460 Clarity® Matrix® LCD Video Wall System displays from Planar, a Leyard Company
See the video here.
donderdag 23 februari 2017
Digital screen on a truck: MobilAd Media test its first Digi-Truck.
OOH direction MobilAd Media, for 10 years specializing in truckvertising, is currently testing its first Digi-Truck.
This trailer from MobilAd fleet does not have the classic advertising sails, but a digital LED screen 6m2 behind the doors. The technology on board offers lots of possibilities. The digital display is controlled from a remote location in order to place content à la minute as a function of the time and the location of the truck.
In addition, motorists get offered on the motorway in real-time traffic information regarding travel time and possible delays. Advertisers can display their message wherever and whenever they want. It is not intended to place the animated videos for security reasons, or alternating static images. Before this innovation to roll over and commercialize the entire network, further tests will be done in the coming months.
UGG Classic II
Running as permanent displays across 10 selected European UGG concept stores (UK, Germany, France and Netherlands), the installations are designed to stand out in the crowded retail space by showcasing the brand’s new boot – the Classic II – in a highly original and dynamic way.
Source; www.projectionartworks.com
Source; www.projectionartworks.com
dinsdag 21 februari 2017
Vehicle recognition on Holland Park Roundabout / London
The Premium Digital Address in South West London now featuring exclusive Vehicle Recognition Technology
The third largest digital site in the UK, delivering 4,920,340 adult impacts, The Holland Park Roundabout is the jewel in West London’s Digital OOH crown – flanked by affluent Kensington and Notting Hill, adjacent to Westfield London and linking central London with the main arterial A40.
Holland Park Roundabout is the first ever Digital Out of Home advertising location to deliver real-time vehicle recognition. Ocean’s exclusive technology has been introduced to personalise content to key audiences based on the make and model of the car they are driving.
Bermuda Tourism is the first travel brand to use vehicle recognition technology to serve live advertisements to premium car drivers in London.
Using the Hello Bermudaful greeting, Bermuda Tourism is serving personalised messages to the drivers of nine different premium car marques in the vicinity of Ocean Outdoor’s triple screen digital out of home site which is located at London’s Holland Park roundabout.
Planned by the Media Agency Group, the DOOH campaign deploys Ocean’s vehicle recognition technology which serves different creative messages to the drivers of prestige cars which are less than four years old and valued at more than £40,000.
Bermuda Tourism’s new campaign also features press advertising.
Ocean marketing director Richard Malton said: “The combination of Holland Park Roundabout, one of London’s most desirable advertising locations and vehicle recognition technology is a marriage that creates incredibly effective communication for clients. Precision targeting, zero wastage and 100 per cent creative relevance delivered programmatically for Bermuda Tourism’s campaign demonstrates the versatility of DOOH within the media schedule.”
12m wide x 3.5m high (each screen)
Holland Park Roundabout is the first ever Digital Out of Home advertising location to deliver real-time vehicle recognition. Ocean’s exclusive technology has been introduced to personalise content to key audiences based on the make and model of the car they are driving.
Bermuda Tourism is the first travel brand to use vehicle recognition technology to serve live advertisements to premium car drivers in London.
Using the Hello Bermudaful greeting, Bermuda Tourism is serving personalised messages to the drivers of nine different premium car marques in the vicinity of Ocean Outdoor’s triple screen digital out of home site which is located at London’s Holland Park roundabout.
Planned by the Media Agency Group, the DOOH campaign deploys Ocean’s vehicle recognition technology which serves different creative messages to the drivers of prestige cars which are less than four years old and valued at more than £40,000.
Bermuda Tourism’s new campaign also features press advertising.
Ocean marketing director Richard Malton said: “The combination of Holland Park Roundabout, one of London’s most desirable advertising locations and vehicle recognition technology is a marriage that creates incredibly effective communication for clients. Precision targeting, zero wastage and 100 per cent creative relevance delivered programmatically for Bermuda Tourism’s campaign demonstrates the versatility of DOOH within the media schedule.”
12m wide x 3.5m high (each screen)
maandag 20 februari 2017
Desk booking screens.
Manage your workspace!!
The quest for a better way to book and manage your desks, breakout areas and workspaces is now available. This compact device comes packed with smart features, doesn’t break the bank, and can be fixed in multiple easy ways around your workplace.
www.condecosoftware.com
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