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Displaybank held a demo of OLED TV targeting 77 display industry insiders, in an attempt to gauge the commercial value of OLED.
Key findings of their OLED TV Survey:
-> More than 80% of the total respondents acknowledge that OLED is superior to LCD in “emotional image quality.
-> The Unique Selling Propositions of OLED are (in order of importance): thickness, color and response time.
-> The OLED application promising the largest commercial feasibility is notebook, and next come mobile phones, TVs and monitors (in order as listed).
-> The thickness of slim TVs that consumers recognize is about 30mm for 40-inch use.
-> The power consumption that appeals to consumers is between 30% and 50%.
-> Sizes that should be targeted for launching OLED TVs are 20~29-inch second TVs and40~49-inch main TVs.
-> The price premium of OLED products is 38% for 40-inch TV applications and 20% for notebook applications.