dinsdag 31 december 2013


Aan alle trouwe volgers van deze blog
Hartelijk dank voor de vele bezoekjes.

Wij wensen je een hele gezellige jaarwisseling
Samen proosten we op het nieuwe jaar
-----   Happy NEW YEAR  !!  ------

Ook in 2014 gaan we weer verder knallen met erg veel beeldscherm - en projectie nieuws. Dat beloven we.

Met 20 minuten vuurwerk op;   >>       vimeo.com/21358348

maandag 30 december 2013

Campagne Reaal.

Reaal lanceerde via de digitale schermen van Ngage Media een landelijke campagne onder de noemer "vergeten vragen". Reaal dwong met deze campagne kijkers tot nadenken en nodigde uit om de antwoorden te bekijken op de website van Reaal. De campagne is uitgevoerd in opdracht van Posterscope.


oOh! 2013 Year of Innovation.

oOh! Game of Phones - Live Messaging Control Panel

Virgin Mobile's campaign was promoted through Australia's first ever-dynamic messaging platform created by oOh! Media, enabling Virgin Mobile to control messaging in real time to any individual, or all sites on their digital network.

TV-kijken op de tablet groeit 50%

Nieuwe cijfers uit het onderzoek Trends in Digitale Media, dat GfK elk halfjaar uitvoert.
Uit de laatste versie (#6) blijkt dat het tabletbezit inmiddels is gestegen naar 53% en dat bijna een kwart van de Nederlanders wel eens TV kijkt via z’n tablet. Dat is een groei van maar liefst 50% ten opzichte van een jaar geleden, toen een score van 16% werd gemeten. De percentages van TV-kijken via de laptop, de PC en de smartphone zijn stabiel gebleven. Voor laptop en PC ligt dat rond de 30% en via de smartphone 8%. Overigens zijn er nu meer smartphones in Nederland dan PC/desktops. Smartphonebezit staat nu op 67%, de PC/desktop blijft steken op 65%.

Trends in Digitale Media is in 2013 voor de zesde keer uitgevoerd door GfK. Het onderzoek wordt mede mogelijk gemaakt door Cebuco (of vanaf nu NDP Nieuwsmedia), PMA, SPOT, RAB en KVB. De steekproef afkomstig uit het GfK online panel bestaat uit 1.008 Nederlanders van 13 jaar en ouder die gebruik maken van internet en is representatief voor deze groep (92% van de bevolking 13+). 

vrijdag 27 december 2013

IRX's Electro Osmosis display technology.

IRX Innovations was established by ex-Philips employees (that developed Philips' E Ink technologies) to develop EPD products. The company is now developing a technology they call Electro Osmosis which is similar to E Ink (electrophoresis) but the big difference is that the liquid that contains the charged particles also move inside the pixels in Electro Osmosis (in electrophoresis only the charged particles are moving). This enables much faster refresh rates.

The company is currently developing a prototype black and white display, but they are aiming towards color. They expect the displays to have similar properties as E Ink, but with better contrast and much better color gamut.

transform a tunnel into a revolving wonderland.

Digital projection artist and self-proclaimed master of illusion Skertzò  transformed a tunnel in Lyon into a shapeshifting wonderland, for the annual Festival of Lights (Fête des Lumières Lyon).

The Tunnel de la Croix Rousse was given over to the artist for the four day festival celebrating and honouring the Virign Mary. Skertzò created different digital projections called Anamorphosis, which  transformed the tunnel into a variety of landscapes including a woodland and a giant version of the town of Croix Rousse. The artist played with scale, creating illusions that made visitors feel both bigger and smaller than real life as they passed through the tunnel, helping them forget themselves and their surroundings for one moment.

dinsdag 24 december 2013

DualView: Displaying two images at the same time.

Welcome to the world of DualView, a technology that has now established itself on the dashboard of high-end Jaguars, Mercedes’, and Range Rovers. DualView uses 3D tech to display two 2D images simultaneously, in this case, allowing the passenger to watch TV, while the driver can continue plotting his route through the satellite navigation system.
The technology’s origins lay in 3D – specifically glasses-free 3D, most recently seen in Nintendo’s 3DS and 3DS XL handheld games console. Much like the 3DS, DualView combines a normal LCD with parallax barrier technology, displaying two pictures simultaneously by separating the direction of light from each pixel into two directions.

Engineering a hidden screen

Interestingly, Sharp Laboratories of Europe has become specialists in creating displays that change their appearance when viewed from different angles.  At the same time that DualView displays were unveiled, Sharp also announced an interesting new type of display for smartphones and tablet screens.  The idea behind it was to enable a privacy function for confidential or sensitive subject matter. Using it on public transport, since you can only see what is on the screen looking straight on, any fellow commuters on your left or right aren’t able to sneak a peak at what you’re reading.
“Sharp’s DualView displays use parallax barrier technology which is very similar to that used in Sharp’s 3D displays, however, instead of creating a left eye and right eye view, the parallax barrier is much closer to the display so that it creates a left person and right person view”.

maandag 23 december 2013

Infinite Choir - Sydney.

Located in Pitt Street, Sydney for the month leading into Christmas lies the Infinite Choir, an interactive Christmas choir where a walkway of light sculptures and atmospheric choral sounds are triggered by your presence. Walk through on your own and you’ll hear a festive solo voice, walk through in a crowd and watch the figures light up and a full choir burst into song.  Share the fun and see how loudly and brightly you can make the Infinite Choir sing.

Each interactive sculpture represents a unique voice from the choral choir.  Each member consists of a directional speaker [the black circle] an ultrasonic proximity sensor and an array of highly concentrated full RGB LED lights.  As the proximity sensor detects the presence of a passer by, it triggers, in unison, a vocal and light reaction from the sculpture.  The visuals are generated in real-time responding to the amplitude and frequencies of each unique voice.  Each of the 16 choir members are networked together to compliment each other in sound and light, creating an ever unique and festive experience of the senses.

Installation date:
28 November – 25 December 2013
Sydney - Pitt Street Mall

Light Up your Window...and your Sales!!!!

Your window display is like a billboard for your store – it can be the make or break factor in whether a customer walks inside or walks on by. There are many concerns to factor in when installing a window display. Will it truly engage the public? Will it block outside light? Will the display obstruct the view of the store from the outside? How effective will it be in the day and the night? The Window Show display from Outform solves these challenges and provides a stunning and entertaining show for your retail window – your first point of contact.
More information here

zaterdag 21 december 2013

Tablet Christmas Tree.

Merry Christmas everyone.
I stumbled across an innovative christmas tree.

This is the great MokiMobility Tablet Christmas, the first tablet tree ever made! This tree was assembled using 55 Samsung Galaxy Tablets and an iPad Mini for the star.
Each tablet is using MokiTouch to display different holiday images and MokiManage is remotely changing each of them.
More info here: blog.mokimobility.com/?p=316

vrijdag 20 december 2013

Interactive Displays are Better.

Groupon did a survey of 2,000 UK consumers and found customers are increasingly interested in new technologies like hologram projections of products, augmented reality and touch screens in stores. 31 percent of the surveyed say technology would improve their shopping experience. There’s proof in the numbers that shoppers want to be more interactive when shopping.

An example of how iPads are used in stores.  photo credit: marketing week.co.uk
An example of how iPads are used in stores.
Marketing Week reports Richard Jones, VP of national accounts at Groupon UK and Ireland, saying, “Despite the rise in online shopping and self-service technology, it seems that the back to basics approach of having physical stores and specialist staff on hand is critical, as consumers want to emotionally connect with the brand, talk to experts and physically see and touch products.”
So how can you keep shoppers engaged with interactive displays and how can the displays encourage a purchase?

I was completely engaged watching the video of One Source Industries’s Display Array, but I wonder if it would have the same effect on me while I’m shopping.  Joe Baksha, President and CEO of OSI, did say customers’ intentions to buy increase 64% with their technology, but there are other options that are even more interactive.
I talked with Jared Schiffman of  PERCH in October to learn about their successful displays that incorporate some of the newest technologies and strategies for digital signage. Schiffman is the CEO and Co-Founder of PERCH and Potion where they offer table displays that interact with shoppers when the pick up the product. Why not use an interactive screen to find more information about the product? Because their technology gets the shopper to touch the product and then is rewarded with information.
PERCH’s displays are prime examples of the findings from the 2009 Journal of Consumer Research. The findings says consumers who touch products in the aisles will pay more money for them than those who don’t touch them. Take a look at some of PERCH’s displays.

Shoppers have a chance of seeing themselves with the product. They see others wearing it. the information on how much it costs, and other bits of information. And then they buy it. We all know that shoppers want the most information about a product before they make a purchase, so let’s give it to them.
I’m hoping that we’ll see more displays like OSI and PERCH’s in retail stores. These displays are a great way to have shoppers interact more with products and buy more.

donderdag 19 december 2013

Attraction perform an emotional love story.

Mobile Applications as part of Gesture Controlled Displays.

As the inventor of video gesture controlled experiences, GestureTek has continued to innovate the ways in which the public can interact with projected images using their entire bodies. With the arrival of mobile apps, GestureTek has taken that interaction one step further by delivering an interactive attraction that allows guests to wirelessly send their digital creations from a mobile device into GestureTek's live projected display. From there, guests can walk up and interact with their projected drawings and animate them through touch.

For the first application, GestureTek created 'Art Alive!' a permanent installation for the new Crayola Experience, a hands-on family attraction, in Easton Pennsylvania. Crayola Experience's objective was to promote, encourage and inspire creative self-expression in kids of all ages through their 21 hands-on attractions. One way to encourage this creativity was through 'Art Alive!', a digital creative experience that utilized an existing Crayola app called Crayola DigiTools which allows children to create with the latest technology. By marrying Crayola DigiTools with GestureTek capabilities, it allowed digital creations to come alive in a larger than life way that was unprecedented.

We created 4 custom worlds (underwater, space, fairytale and safari) that are projected onto 4 giant 16'x9' screens. At 40 different iPad stations, kids can colour and draw an image, apply an animation to it (shrink, breakup, spin etc) and send it into the themed projection. Once a guest's creation is on the big screen, they can interact with their design by moving their body or waving their arms in front of the screen (while also making the water ripple, plants part, clouds move and animals wiggle, etc) resulting in hours of fun for the family.

More information here

woensdag 18 december 2013

Christie Cuts Seams Nearly in Half with New S310 MicroTiles.


The new S310 screen option for Christie MicroTiles reduces seams to just 0.7 millimeters. Unless you’re a newbie to the AV industry or can’t read, you’ve likely heard about and seen MicroTiles in action. Combining the strengths of DLP and LED technology, Christie MicroTiles allow you to create a digital canvas using as many (or few) 16″ wide x 12″ high tiles as you want — each using 720×540 resolution rear-screen DLP imaging.

The new S310 screen from Christie now pushes the seams between MicroTiles that are stacked on top or next to one another to less than .07 millimeter thin — from 1.3 millimeters on the original S300 screen. Like the original, the S310 offers 600 nits cd/m2 brightness, has a 65,000-hour LED lamp life and uses less than 70-watts (typical) power (and 16 watts in standby).

Here are all the detailed specs of both the S300 and S310 options.

Sky Radio met interactieve abri’s.



Sky Radio en CBS Outdoor introduceren interactieve abri’s. Dit zijn reclameposters met ingebouwde camera’s waarmee voorbijgangers een foto van zichzelf kunnen maken en deze via social media kunnen delen.
Vanaf 18 december kunnen voorbijgangers of reizigers op verschillende plekken in het land gemakkelijk en snel een kerstfoto maken en delen. Ze kunnen kiezen uit verschillende kerstuitingen. De gemaakte foto komt op de Facebookpagina van Sky Radio terecht en kan de volgende dag meteen worden gedeeld.
De interactieve abri’s staan verspreid door heel Nederland, en zijn op drukke punten in Eindhoven, Hilversum, Rotterdam, Tilburg en op Schiphol te vinden.


Dennis Kuzee, Marketing Manager Sky Radio: “De combinatie van onze kerstcampagne, abri’s en Facebook hadden we nog niet eerder gemaakt. Dat wachtend publiek zichzelf nu kan fotograferen en vervolgens kan plaatsen in onze sfeervolle kerst-visuals, zie ik als een mooie interactieve en sociale toevoeging op onze al bestaande out of home campagne die Nederland deze periode siert.”
De foto’s die via de abri’s worden gemaakt zijn te vinden via Facebook.com/SkyRadio

maandag 16 december 2013

Barco and Projectiondesign Receive Awards at IAAPA Attractions Expo.

This year at the IAAPA Attraction Expo, Barco/Projectiondesign was happy to receive the award for “Best Interactive Technology.” This award was presented by the Entertainment Design Magazine. Their booth featured an exhibit called the MotionDome, which used four Projectiondesign F35 AS3D projectors to create a two player flying simulation game. The F35 AS3D features 7500 ANSI lumens, a 7500:1 contrast ratio, and WUXGA (1920 x 1200) resolution. This exhibit also received the Best Simulation award at the expo. “Our projectors deliver extremely high-resolution and pin sharp imagery that produces striking realism for these types of virtual reality applications,” comments Richard Marples, Strategic Marketing Director, Venues & Attractions for Barco.

Hydro Twitterfall.

Glasgow's answer to the O2 Arena opened on 30th September to a sold-out Rod Stewart gig, but it was in the SSE Hydro's exclusive 'Green Room' that SSE Priority concert-goers could really appreciate Scotland's new flagship arena.

Guests could relax before and after the show in the exclusive pop-up VIP lounge, which featured an incredible video-mapped water feature as a centrepiece. The installation, dubbed the 'Twitterfall', combined a fountain, 3D projections, and live social media feeds to create a unique interactive experience for SSE Priority customers.

Working with experiential agency XYZ and a design by Rousseau Experiential Design, we built a specially-developed mapping system that could handle live tweets, Instagram and video content from Vine. Hydro guests could use their smartphones to interact with the water feature and make requests to the DJ, or they could use the built-in microphones to alter the projection by singing or clapping.

This Transparent LCD Bus Will Inspire Rubbernecking Everywhere It Goes.

Buses aren’t particularly attractive. Slab sides and hacked-together advertising make them rolling blights in the urban landscape. So what if you could change the design on a whim, provide useful information to travelers, and make some extra scratch for the city? Tad Orlowski’s Willie Bus does just that.
Using transparent LCD displays coating the entire exterior, municipalities can project almost anything on the screens. And it looks a lot better than some slapped-together ad for a local ambulance chaser.
So, part mobile billboard, part rolling information center, with route planning, weather reports, news coverage, and anything else a commuter or tourist could want splashed across the displays. And since they’re transparent, riders can see out, while outsiders can’t see in.
Toyota has played with similar transparent displays on its FV2 and Fun Vii concept cars, and the Willie biggie-sizes it. But like the Toyotas, it’s just a concept, and we somehow doubt those organic structural arches and massive slabs of glass would pass a crash test. But we can get behind anything that spruces up the cityscape.

>>  www.williebus.com

vrijdag 13 december 2013

China Light Rotterdam 2013.

Van 7 december 2012 t/m 14 februari 2013 stond China Light Rotterdam, het grootste Chinese lichtspektakel van Europa, in Het Park bij de Euromast in Rotterdam.


In twee maanden tijd toverden tientallen Chinese kunstenaars het park aan de voet van de Euromast om tot een sprookjesachtig paradijs met 35 lichtgevende en bewegende beelden van sprookjesfiguren, bloemen, dieren een 100 meter lange Chinese draak en een gigantische Temple of Heaven. China Light Rotterdam was dé plek om te bezoeken in de donkere wintermaanden van 2012 / 2013.

Dhr. Zhu, directeur van China Light Festival B.V. kijkt terug op een geslaagd evenement; "Onze bezoekers hebben kennis gemaakt met de rijke Chinese traditie van lichtfestivals en hebben van dit evenement genoten. Nederland en China zijn samengekomen. Wij zijn er trots op dat 125.000 mensen ons evenement hebben bezocht."

China Light Rotterdam trok de volle aandacht van de pers. Meer dan 100 artikelen verschenen in (inter)nationale en lokale dagbladen, glossies, magazines en weekbladen etc. Ook radio en televisie wisten China Light Rotterdam te vinden. Het NOS journaal (1.527.000 kijkers) zag als eerste de lichtsculpturen aan gaan en ook Life4You, Piets Weerbericht en Studio Max Live bezochten het magische sprookjespark.

tubular bells - kinetic light installation with DMX winch control - Bugatti.

Whitevoid was commissioned to create a kinetic light show to accompany the inaugural presentations of the spectacular BUGATTI VEYRON the worlds fastest and most expensive street car and the new SEAT EXEO for the Volkswagen Group Show at the International Motor Show IAA 2013 in Frankfurt. 80 KINETIC LIGHTS rods and DMX winches were specifically produced for this event and arranged in a 22 x 8 meter grid with a hight movement of 7 meters to perform a ballet of lights.

donderdag 12 december 2013

Digital Menu Boards Done Right.


I will be honest, even though I work in the AV industry, I often get annoyed by some of the applications of digital signage in real life.
So often I feel like a restaurant or retail establishment will invest all this money into digital signage or digital menu boards without ever really taking the following into consideration:
  • Does this digital signage enhance our customer’s experience?
  • Does this digital signage market a particular product or products that we want the customer to buy?
  • Is this digital signage a nuisance for the customer in any way?
  • Does this digital signage have an actual purpose other than just looking cool?
What do I mean?
Well, for example, a few months ago I went into a fast food establishment with the hopes of getting a simple vanilla ice cream cone.
This fast food establishment had digital menu boards.
The digital menu boards rotated / shifted slides so much that it took the better part of two minutes before the “DESSERTS” portion of the menu board became visible for me to see what my delicious options were.
And, as I was reading, before I knew it, the slide shifted again and the DESSERTS portion of the menu was gone.
I was really annoyed.
I realize this is a serious #firstworldproblem. But it’s true.
It’s not the first time this has happened. I hate going into a retail establishment and the digital signage just looks flashy but doesn’t actually serve a real purpose.
So, I like to give props where props are due and share when I see an example of it done well.


At Southpoint Mall here in Durham, North Carolina – there lies a little part of the food court that houses the Nestle Toll House cookie counter. DEEEELICIOUS.
Well, Nestle Toll House recently updated their menus to digital menu boards and I LOVE the way they’ve done it.
They have FOUR total Panasonic displays – the first three on the far left all are STATIC (for the moment) with the menu of that day and the specials of that day. The LAST display on the far right shifts with different images of different specials, options, etc. etc. The images are gorgeous and made my mouth water while I was standing in line.
I had no idea that Nestle Toll House had smoothies at their counter and that far right display showed me all the options.
I still ended up just getting my standard Little Bit O’ Trouble (two chocolate chip cookies sandwiched with icing in the middle) – but I love the way they used their digital menu boards to market what they’re trying to market that particular day WITHOUT confusing or annoying the customer (me).

woensdag 11 december 2013

Puzzle Façade.

Een bijzonder project in het Oostenrijkse Linz. De Spaanse kunstenaar Javier Lloret creëerde een 3D-geprinte Rubik’s kubus die gebruikt kan worden voor het transformeren van een gebouw met leds tot een op afstand speelbare kubus.



In het project Puzzle Façade maakte Lloret een kubus voorzien van elektronische componenten die de richting en rotaties van de verschillende zijden van de kubus bijhoudt. Deze gegevens worden via Bluetooth naar een computer gestuurd die vervolgens de gekleurde leds op de gevel van het Ars Electronica Centrum aanstuurt, zodat de veranderingen van de gevel gelijk lopen met de bewegingen van de kubus.


Door de omvang van het gebouw en de indeling van de omgeving, kan een speler slechts twee kanten van het gebouw tegelijk zien. Dit verhoogt de moeilijkheidsgraad bij het oplossen van de puzzel, maar doordat een speler de kubus ook kan omdraaien, is de kubus nog steeds op te lossen.


Dit project was onderdeel van een afstudeerproject van Lloret aan de Universiteit voor Kunst en Industrieel Ontwerp in Linz en een mooi voorbeeld van de uiteenlopende toepassingen van 3D-printtechnologie.
Hieronder het filmpje dat de kunstenaar maakte over het project:


zondag 8 december 2013

Microsoft Opening Item For Windows 8 in Israël.

The opening item for the Microsoft’s Windows 8 launch in Israel.
A  dance item with multiple LED screens as a living background.
The stage was HUGE and trying to get the balance right between the dancers and the screen was challenging.

zaterdag 7 december 2013

Analoges Riesenposter informiert über digitalen Fortschritt.

Bron; www.viscomblog.de

Ein Pommes Frittes-Fortschrittsbalken mit Ketchup-Skala zeigte den stetigen Fortgang der Bauarbeiten zur Digitalisierung der berühmten Häuserecke am Londoner Picadilly Circus.
Seit 25 Jahren gibt es sie, die präsenten Werbeflächen in der Londoner City. In 2013 wurden sie erstmalig komplett mit digitalen Großflächen ausgestattet.
Die Aufgabe, die der Agentur Leo Burnett, London für die Zeit der Umrüstung gestellt wurde: Alle „Screens“ sollen auch während der Installationsphase als Werbefläche erkennbar bleiben. Über den dreimonatigen Installationszeitraum wechselte die Agentur das Riesenposter mit der Fortschrittsbalken-Mc Donalds-Werbung mehrfach aus und dokumentierte so analog den digitalen Bauprozess.

Christie’s Canadian Headquarters

Bigger. Smarter. And more engaging. Over the last 3 years, a new generation of video walls has emerged. Thanks to more refined technologies and content strategies, these new installations allow brands and corporations to engage with their audiences like never before. From a simple large format display, we have transitioned to truly experiential destinations that captivate audiences and become an important hub for multi-platform marketing strategies.

Our team has had the opportunity to develop a variety of experiential video walls – each project coming with a unique set of objectives and challenges. In turn, compelling us to reflect on the way that we assemble the many components of a large canvas installation, from digital content strategy to the installation’s environment and how users interact with digital destinations, to the type of technologies and experiences –  always depending on the business context.

Every large format installation that we’ve developed has reinforced one concluding fact: There is a science to video walls, and the optimal return on investment lies in its vision and key ingredients. Following are some digital inspirations produced by our team.

The 24K Video Wall and Multi-zone Lobby Experience
While the industry addresses the challenges behind producing and managing content at 4K, the video wall developed for Christie’s headquarter in Cypress, California gave us an opportunity to showcase a 24K experience. Featuring Christie’s MicroTilestechnology, this immersive lobby experience integrates an angled, irregular shape display, an interactive app that controls the wall in real-time, a playback system that drives a 23,760 x 2,700 content canvas and a digital art-driven content strategy. The project was rewarded with a DSA Gold Crown Award for Best Content in the Point of Wait category.
Adapting this experience to a vertical structure of 116 MicroTiles, Christie’s Canadian Headquarters features a multi-zone digital lobby (see top video). Both of these Christie projects share the same core content strategy, but all components have been adapted to each context, among which include the content and playback strategies. This project has received a Silver and Bronze 2013 DSE Award for Best Installation (Apex) and Best Content (Content) in the Business, Industry and Government category. 

donderdag 5 december 2013

The Discovery Wal.

Together with Christie Global Marketing, Arsenal Media developed The Discovery Wall specifically for the American Association of Museums (AAM) to showcase the diverse possibilities of Christie’s software usage and the MicroTiles® as a digital platform. The 6 x 4 wall features flash-based content that actively enables users to engage in a multi-zone experience. The wall features a Learn zone in the form of a customizable quiz; a Visit zone, featuring a wayfinding application with ‘teaser’ videos; and a Play zone puzzle, personalized to any theme. An Arsenal interactive player and laser camera and 2 Christie ECU’s operate the installation

woensdag 4 december 2013

LED technology.

China is implementing LED technology on a grand scale. Chinese authorities allow LED technology to develop and grow. And this gradually creates new cities that are pleasant to live in. Have a look at the night-time Guangzhou.

Night-time Guangzhou lit by LED screens and strips
Night-time Guangzhou lit by LED screens and strips

dinsdag 3 december 2013

Digital Signage mit Füßen treten? – Der LED-Teppich kommt.

Wer sagt denn, das Licht immer von oben kommen muss? Auf dem Fußboden macht es nicht nur was her, sondern kann auch praktisch in der Wegeleitung eingesetzt werden. Genau das planen die Unternehmen Philips und Desso. Gemeinsam wollen sie Lösungen für einen lichtdurchlässigen Teppichboden entwickeln, in dem LEDs zum Einsatz kommen.

“Dieser lichtdurchlässige Teppichboden wurde entwickelt, um die Sinne der Menschen unmittelbar anzusprechen und die natürliche Neigung des menschlichen Auges, nach Licht zu suchen, zu unterstützen” erklärt Ed Huibers, Marketing- und Vertriebsleiter bei Philips Lighting

“Die Technologie macht sich die Angewohnheit der Menschen zunutze, sich vom Fußboden leiten zu lassen, wenn sie sich durch den Raum bewegen und mit diesem interagieren”, so Huibers weiter. In der Tat erweitert eine solche Bodenlösung die Möglichketen der visuellen Kommunikation erheblich. Neben einem Zugewinn an Orientierung erhält die Bodengestaltung mit dem LEDs – sei es zur Wegeleitung oder aus rein dekorativen Gründen – eine flexible Gestaltungsmöglichkeit, die auch den Teppichboden zum Digital Signage werden lässt. Seitens der Unternehmen heißt es, dass die Lösung für häufig frequentierte Bereiche entwickelt worden sei und in vielen verschiedenen Farben, Formen und Größen auf den Markt kommen werde.

Der Partnerschaftsvertrag von Philips und Desso umfasst die Vereinbarung, bei der weiteren Erschließung der Märkte in der
EMEA-Region exklusiv zusammenzuarbeiten. Außerdem will man gemeinsam Lösungen entwickeln, mit denen der Leuchtteppich in neue und bestehende Gebäude integriert werden kann. Erste Pilotprojekte in Schlüsselmärkten seien bereits im Gange. Einen Namen hat der Teppich noch nicht. Man darf gespannt sein, wie das Produkt bei Designern und Architekten ankommen wird.

UPC en CBS Outdoor experimenteren met abri WiFi.

Bron; www.emerce.nl

Kabelbedrijf UPC en reclamebedrijf CBS Outdoor gaan experimenteren met WiFi in bushokjes in Eindhoven en Hilversum. Om gratis te kunnen internetten, moeten consumenten eerst een video-advertentie op hun smartphone bekijken.
Voor de proef zijn vijf abri’s voorzien van WiFi. Afhankelijk van de resultaten wordt het experiment uitgebreid naar vijftig bushokjes. Nu zijn dat er slechts vijf.
CBS Outdoor, vanaf januari Exterion Media, experimenteert al enige tijd met interactieve abri’s. In 2012 kondigde de buitenreclame-exploitant aan om al haar straatabri’s, stationsabri’s en stationsspreads te voorzien van Augmented Reality.

Gemaakt door  Phocabby!  -  www.phocabby.com

maandag 2 december 2013


We’ve seen marketers try all kinds of gadgets and gizmos to get digital screens in front of shoppers when they are out buying their groceries, but few have stuck because of issues with cost, reliability or purpose.

Like screens on shopping carts that would have to ensure endless, untold abuse.

Here’s yet another angle at getting digital in the stores, But this one, in the grocery check-out lanes, is actually pretty clever and realistic.

ADVider is a digital version of those little triangular baton-divider-thingies that everyone uses in the checkout lane at a large grocer or hypermarket to distinguish where the goods of the person ahead of them end and their own goodies start.

These ones have a 4.3-inch screen in them running brand marketing messages.

Here’s why I kinda like the things:

1 – They thought through the operating implications. The units recharge as they sit in the little guide-rail along the check-out conveyer belt. So they don’t have to be hauled off at night and plugged in somewhere. That low-tech rail doubles as a docking station, and the rail is pretty standard across grocery conveyer systems, I am told.

2 – They use HTML5 and Android, so the units run really light in terms of software/media demand. There is a light CMS for the gadget or another Android system can be applied. They have WiFi.

3 – The unit cost is $139 USD at 1K+ volumes, so a lot more than the piece of printed plastic they’d replace, but not insanely expensive. A chain with 8 checkouts per store and three of these at each would be looking at less than $3,400 per location.

I also like that they can be plugged into the RS-232 out of the POS machine and be a price display.
“Waiting in line to pay for your groceries can now be far more entertaining with this innovative portable unit. The unit is based on the Beatpixels digital signage architecture, with an option to utilize the client’s existing digital network if that’s preferred,” says Jason Robinson, Managing Director of Beatpixels Ltd, the company behind the product.

Beatpixels, by the way, is also a big DOOHgood supporter, so bonus points for that!

More on the system here: