Retail AR App Has Wine Bottles Talking To You.

This is a really interesting use of augmented reality in a retail setting – wine bottles that talk to you and relate a story about the brand. In this case, it is for the Aussie wine brand 19 Crimes (hmmm, pretty sure I have a bottle of that aging downstairs). Point app-enabled smartphone screen at the face on the label, and it starts talking. I don’t think a whole pile of wine products have faces on them, but certainly there’s a healthy number of consumer products out there with animated people or animal characters.

Amazing Augmented Technology Is Transforming Our World ''Virtueel Zoo''.

Augmented reality (AR) is the integration of digital information with live video or the user's environment in real time.

Mastercard Eyes the Future of Retail with AR.

The concept is being demo’d at a payments trade show two weeks ago in Las Vegas by the credit card company.



Says a press release:

Mastercard unveiled an augmented reality shopping experience today that for the first time incorporates Masterpass and Identity Check Mobile with iris authentication for safe and seamless payments.  Developed with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, and ODG (Osterhout Design Group), it delivers photorealistic augmented reality and provides consumers the ultimate customized, security-focused shopping experience.

Augmented reality has the potential to reshape the retail environment, making it more immersive and efficient. This new AR experience from Mastercard will not only let shoppers view digital representations of products before they commit to a purchase, but also learn more about what they are buying, see additional options not available in the physical location and get instant recommendations or other information relevant to their unique experience. When done shopping, users can pay for items using Masterpass, which will first authenticate the user’s iris using Qualcomm Technologies’ iris authentication. The shopper then selects a card from their Masterpass-enabled wallet and completes the purchase by selecting the Masterpass button on the screen. Items can be taken home from the store or shipped, depending on availability.

“At Mastercard, we are seeing major shifts in how commerce is conducted, as people lead increasingly connected, digital lifestyles,” said Sherri Haymond, executive vice president, Digital Partnerships, Mastercard. “As the physical and digital worlds blend together, we are focused on developing solutions that provide merchants with the ability to accept payments across all technology platforms possible—in-store, in-app, online, and in AR and VR—to help drive how people will experience shopping and payments in the future.”

An interdimensional door in the augmented reality street (ARKit)

The French agency Nedd had fun with the ARKit framework of the next version of iOS to manage augmented reality. They created an interdimensional door that appears in the middle of the street (on the screen of his phone). When you go in, you change universes. Bluffing!

A life size Super Mario Bros.

jogging will never be the same..

Abhishek Singh recreated a life size Super Mario Bros. level and played it wearing HoloLens in New York's Central Park. He did this all dressed as Mario and he filmed the augmented reality experience. Singh built this experience in Unity3D and the video was recorded entirely through the HoloLens with no post production.
Read more here.

Dutch Lady: Flying Farm

Agency: AR&Co and Leo Burnett (Vietnam)

The Dutch Lady is a leading brand in the Dairy Beverages category in Vietnam that gives away toy collectibles with their products. Given the rise in mobile penetration, they decided to launch an app that, when scanning the Dutch Lady milk pack, transported kids to the world of Matt Truitman, the Dutch farm boy, and Bella the cow. As they unlocked new characters by scanning different farm toys, the game would become more fun, building awareness, engagement and interaction. The app achieved over 40,000 downloads and a 19% increase in product sales during its launch, as well as winning multiple awards.

Supermarket of the Future,with Augmented, Reality opens in Milan.

Lots and lots of screens.

Carlo Ratti, designer, MIT professor, and author of the book, The City of Tomorrow: Sensors, Networks, Hackers, and the Future of Urban Life, is brimming with ideas about how data-driven tech can change our world. One of them, the concept of a smart, interactive supermarket, first presented at the World Expo in 2015, has already made it from prototype to reality.

Opened this week in Milan, Italy, “The Supermarket of the Future” debuts in the latest store of Coop Italia, the country’s largest grocery chain. The 10,800-square-foot shop holds some 6,000 products, which are all organized on interactive tables and shelves. When a customer moves to grab a specific product, relevant information such as nutritional value, presence of allergens, and waste disposal instructions are displayed on sleek screens suspended above as “augmented labels.”

A separate wall of over 50 monitors also form a huge screen for displaying additional information, all aimed at promoting more conscious and sustainable consumption. There, customers can check out top selling products, cooking suggestions, and more. In a press release, Ratti says, “In the near future, we will be able to discover everything there is to know about the apple we are looking at: the tree it grew on, the CO2 it produced, the chemical treatments it received, and its journey to the supermarket shelf.”

Luzia - Augmented Reality Interactive Experience.

Luzia - Augmented Reality Interactive Experience by iGotcha Media & Gipsycom.

An augmented reality sandbox.

This sandbox lets you make mountains and rivers with your hands.

Augmented Reality yearly growth rate of 175%.

According to a Market Intelligence firm Tractica, Augmented Reality App annual downloads will reach to 1.2 Billion users worldwide in 2019, which is up from 272 million in 2014 alone. While the count of active users (cumulatively) is expected to increase from 135 million users in 2014 to a whopping 2.2 billion users in 2019, which is approximately an yearly growth rate of 175%. It further projects towards a market size of $1.6 Billion in 2019 for the AR mobile apps specifically.

Museum of augmented reality.

The first interactive museum in the world with all the exhibits is made in augmented and virtual reality.

Content creation for the Dreamoc.

3d video production for Holographic system “Dreamoc” Commisioned by Manolita Productions. Client Heineken



www.volumetricks.com

Augmented & Virtual Reality Report - Forecast for 2025 | Goldman Sachs.

Virtual Reality ( VR ) and Augmented Reality ( AR ) have different use cases, technologies and market opportunities so it's important to distinquish between the two.

Virtual Reality immerses a user in an imagined or replicated world ( like videogames or movies ) or simulates presence in the real world ( like watching a sporting event live). Examples of hardware players in VR are Oculus. Sony Play Station VR, HTC Vive and Samsung Gear VR.

Augmented Reality overlays digital imagery onto the real world. Examples of hardware players in AR are Microsoft HoloLens, Google Glass and Magic Leap.

ASUS HoloLens glasses.

Microsoft might not be the only one making a holographic augmented reality headset in the near future. The firm ASUS is "still evaluating" what these glasses would look like. Microsoft is quick to note it's trying to "create a category" with HoloLens -- it wants to see a full-fledged holographic display ecosystem, not just its own gear. Don't be surprised if the technology (eventually) hits the mainstream through ASUS and a slew of other familiar Windows hardware makers.

the Augmented Reality Sandbox.

The East Carolina Geology department takes The East Carolinian inside its building and reveals an interesting new tool that will be used to teach students more about the topography landscapes of land and water.

Check out the story online at theeastcarolinian.com

Unbelievable bus shelter campagne by Pepsi Max.

Hugely successful online, this piece of outdoor advertising with technology exclusive to Pepsi Max saw Londoners duped into believing fantasy situations. It quickly went viral and is a really clever and innovative piece of outdoor advertising that truly makes the most of new technology to capture the nation's imagination.

Ferrari creates immersive showroom experience via augmented reality.

Ferrari’s augmented reality app

Ferrari Australasia is changing its consumers’ showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.
Consumers will be able to see the car in a specific color, with certain rims and more options that complete the new showroom walkaround. Integrating digital into a showroom allows frontline sales people from Ferrari to provide more detailed information and connect with consumers through more mediums.
“Most high end supercar showrooms such as Lamborghini, McLaren, Ferrari et al, can come across a bit intimidating experience for a potential customer, this technology not only connects the Ferrari brand in an innovative way, but it is a friendly, engaging way to lead the customer from the showroom floor to the showroom’s configurator where they can ‘spec’ up and customize further their dream Ferrari,” said Tim Jardine, executive produce at zspace, Sydney.
Ferrari Australasia’s Augmented Reality app was developed by zspace. Australasia includes Oceania and parts of South Asia.

Different perspectives 
The app currently works for five vehicles, the 458 Speciale and Spider, the FF, the F12 Berlinetta and the California T. The app is only available in Australasia, but will be introduced to the American markets at the Inside AR conference in San Francisco this May.
As a showroom tool this app requires salespeople to walk around with tablets and use it to show off the features of the car. Ferrari consumers are often in-tune with the car’s features, but the augmented reality experience allows them to physically see aspects found inside the vehicle.
The app uses the tablet’s camera to scan the car and determine which model the consumer is viewing to render an image on the screen.

The walkaround for the car is in seven steps through the app. Consumers can see the car while driving to learn about its aerodynamics, look inside the automobile at its mechanics and design its external features.



For instance, instead of consumers looking through the vehicle’s brochure to see the options for the wheels, they are able to see it on the car immediately.

Once completed, consumers are able to save their customized car and email the video to friends and family. The app allows consumers to record a 15-second video to send as a file.

“Recently when a potential customer test drove the 458 Italia from the Sydney Dealership, the salesman said we have the 458 Speciale which is being prepared for its new owner who is collecting it the following day,” Mr. Jardine said. “The salesman was able to show his client the sold 458 Speciale and cycle through the various external color options and more importantly the racing stripe options available straight after the test drive.

“The customer took away a slice of that customizing experience and was able to share with his friends and family how his future Ferrari was going to look like,” he said.

“The customer stood next to the sold 458 Speciale whilst the salesman was recording and within 15 seconds he had a video clip on his smartphone with his car in his three favorite colors and strip options. From a marketing and brand experience this was a powerful moment the salesman was able to control. At that point it becomes an emotional connection with the customer.”

Slow change
Ferrari is not the only automaker using augmented reality to enhance its showroom.

British automaker Jaguar Land Rover has also unveiled a new way to launch an upcoming vehicle through augmented reality technology that allows consumers to experience the model prior to its release date.

This initiative was in the 117 Land Rover retailers in the United Kingdom and allowed consumers to see the new car prior to its Jan. 22 release. The technology requires consumers to wear a headset that creates three-dimensional view of the New Discovery Sport, which allows consumers to have an insight to the new product and also builds the anticipation for Land Rover (see story).

Similarly, German automaker Porsche equipped dealers with an augmented reality iPad application for the Porsche Panamera that immerses interested consumers in the vehicle’s capabilities.

When hovering the iPad over a vehicle, the app synchronizes with markers that lead to stills, text, video and animation to give consumers a full sense of what the vehicle offers. The app coincided with the release of the Panamera in the Middle East, aiming to increase exposure in eight countries (see story).

Augmented reality changes the consumer’s experience and might resonate with the those looking at several brands before purchasing.

“Every Ferrari showroom has a configurator which is a fancy monitor in the Atelier’s room where a customer or potential customer can build their dream car,” Mr. Jardine said. “Everything from the stitching inside, the leather colors, carbon fiber options to name a few options, you can ‘spec’ up your car on the Dealers configurator.

“The app is the link or bridge that takes the customer from the showroom floor and into the Atelier room but still have an amazing experience understanding the technology behind every Ferrari model such as the braking system, the engine and aerodynamics to name a few,” he said.

Trylive at OPTI 2015

Kamal presents TryLive, the cloud-based solution to virtually try-on glasses on web, mobile and in-store, coming to you from OPTI 2015, the optical show in Münich. This solution based on our face tracking technology acts as a virtual mirror and enables consumers to choose with confidence.



This video presents the "Ski Themed" virtual eyewear try-on kiosk solution in HD. This kiosk acts as a virtual mirror and can be installed in any optical shop to offer more services to the consumers: larger catalog access and record video feature for short sighted people.

ARworks: Beacon Based Augmented Reality Museum App.

“Visiting a museum is no longer a one-sided, passive experience, as we’ve developed an interactive exhibition tablet app using the newest innovative mobile technologies: Beacons, QR codes and Augmented Reality (AR) to convert static technical information into dynamic and interactive journey.”

DAQRI Smart Helmet

DAQRI Smart Helmet