Agency: AR&Co and Leo Burnett (Vietnam)
The Dutch Lady is a leading brand in the Dairy Beverages category in Vietnam that gives away toy collectibles with their products. Given the rise in mobile penetration, they decided to launch an app that, when scanning the Dutch Lady milk pack, transported kids to the world of Matt Truitman, the Dutch farm boy, and Bella the cow. As they unlocked new characters by scanning different farm toys, the game would become more fun, building awareness, engagement and interaction. The app achieved over 40,000 downloads and a 19% increase in product sales during its launch, as well as winning multiple awards.
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