Pinball // Flipperkast.

Courtyard Marriott welcomed consumers to their Lobby Launch through this interactive marketing campaign developed by Monster Media, Posterscope, Carat and McGarry Bowen. Monster Airport walls, located in five major markets, attracted the attention of busy travelers and entertained them with a remodeled version of the classic, pinball. Through multi-touch interaction, players experienced the amenities and services now available to guests in the renovated lobbies. At the end of the game, high scorers entered their initials to add themselves to a leader board and were encouraged to snap a photo with their score. Courtyard Marriott then added the photos to Facebook so players could check in to see if their high score had been beat!

Courtyard Marriott from Monster Media on Vimeo.

Digital Signage in Rusland.

Even een kijkje over de grens.

ADAY video 08-10-12 from PosterscopeRussia on Vimeo.

Verlichte beeldplafonds.

Bron;www.sign.nl
Verlichte plafondvisuals vormen een nieuw instore medium voor zowel retail als horeca. LedSEE introduceert de plafondvisuals met energiezuinige ledverlichting. Op de beeldplafonds van LedSEE kun je elke campagne groots afbeelden. De commerciële mogelijkheden zijn oneindig. Dit nieuwe systeem heeft volgens het bedrijf een zeer laag energieverbruik en een ultralange levensduur, en past in vrijwel elk systeemplafond. Prints wisselen De verlichte plafondvisuals geven een extra ruimtelijk effect en hebben een hoge attentiewaarde. Het ondersteunt de branding van retailformules en merken. De fullcolour prints zijn eenvoudig te verwisselen, waardoor het systeem ook ideaal is voor actiemarketing

Times Square screen hacked!

Times Square screen hacked! Certainly, this screen was not hacked. This is simply a novel advertising approach to promoting a new TV series “Coma” based on the novel by Robin Cook. However it is also a good example of how the digital advertising video screens are now part of our perception from which we get a good deal of useful or not so useful information.

Nike’s High-Tech Wristband Fuels Your Workout.

Ask anyone about the activities they perform each a day and they’ll rattle off a litany of actions. Running for the train. Walking up three flights. Shooting hoops after work, then navigating supermarket aisles grabbing stuff for dinner. Ask them how many calories they burned doing all of that, however, and they’ll have no clue. Nike’s got a new gadget that tracks all that exertion and motivates you to get more active by turning your workout, and everyday activities, into a game with a reward called NikeFuel. FuelBand is a wristband that records data collected by an accelerometer. It tracks calories expended, steps taken and the time of day as well as your NikeFuel score and presents it on an LED display. Your score is based on an algorithm that assigns points to various movements. The more active you are, the more NikeFuel you earn. You can earn it doing just about anything, track your progress with your iPhone or iPad and eventually share it with others via social media platforms. “[FuelBand] is a common measurement across a wide spectrum of activity,” says Trevor Edwards, a Nike VP.

Meer informatie hier

A paper-like, low-power color video display.

Japan Display inc. has developed a paper-like, low-power color reflective LCD that can display video.

Signagelive Powers 24 Screen-video wall at Wales Millennium Centre.

The Wales Millennium Centre (WMC) wanted to give its reception area a face-lift and decided that its rear projection display was no longer suited for the business. Too much ambient light and poor image resolution did not justice to the popular art centre. To remedy this, the WMC called upon Cardiff-based AV installer Morgan Signs, which promptly proposed a 24 screen video wall, driven by one powerful Signagelive cloud-based media delivery player. The WMC is situated in Cardiff Bay and according to the annual Survey of Visits to Tourist Attractions in Wales, it’s the top attraction in the region. The number of visitors, excluding those attending performances, reached 1,046,958 in 2011, up 3.1 per cent on 2010. The 42in panels are arranged in a 12×2 format. The video wall has been split into seven ‘zones’ of differing arrangements of screens. Rod Hill, Morgan Signs general manager explains: “The digital canvas in the Signagelive system is divided according to with the number of screens. Each layout can have different content but if they want they can also unite the content across the screens.” Jason Cremins, Signagelive’s CEO expands: “Our cloud based digital signage solution is capable of streaming a wide variety of HD media and content including live streams, news and ticketing information. It also allows total flexibility in terms of layouts and up to the minute content updates for shows. If, for instance, the WMC wanted to change all the screens for a one-off corporate event, it can do that easily. Even live performances from within the centre can be broadcast onto the video wall.” The content is managed locally by the IT staff and also monitored remotely by Morgan-signs.

ooVoo gratis software voor videovergaderen.

ooVoo is een gratis programma voor videoconferencing. Je kunt er een beeldgesprek met maximaal twaalf personen tegelijk mee opzetten. Ideaal dus voor videovergaderen. Je kunt met alle personen in beeld beeldtelefoneren, maar ook via tekst chatten en bestanden delen. Onder de vergadering kun je specifieke berichtjes sturen zonder dat de anderen dat zien. Bron www.fan.tv
Het programma is makkelijk te gebruiken want de software detecteert zelf de benodogde hardware zoals de microfoon, webcam en luidsprekers. ooVoo werkt onder alle versies van windows sinds Windows XP, maar ook op de Mac, smarphones (iOS en Android) en op tablet computers. Als de bandbreedte dat toelaat kan er in HD ooVoo kent ook een betaalde versie zonder advertenties. Bij deze versie kun je ook videogesprekken en audiogesprekken opslaan, en je kunt er samen mee op één desktop werken.
Klik hier voor de download.

Adaptive camouflage to remove objects from the rear view mirror.

Bron; www.inavateonthenet.net
Researchers at Keio University in Japan have created a prototype of a system that uses optical camouflage technology to render the backseat of a car transparent to the driver. The idea is to give the user a direct view of objects behind the vehicle rather than the indirect view given by rear view mirrors and current camera technologies. It uses a half mirror with a recursive reflective coating to create the illusion. According to Professor Masahiko Inami, who invented the system, the chief advantage over digital rear view mirrors is that it gives a true sense of depth. The current system only works for the back seat, but the eventual goal is for the solution to provide an uninterrupted 360-view of the car’s surroundings.

Achteruitrijcamera.

Hyundai ix35 Optioneel display voor achteruitrijcamera Links in de binnenspiegel is een 3,5-inch groot display geïntegreerd dat de beelden van de achteruitrijcamera laat zien. Daardoor is eenvoudig te zien of er zich mensen of obstakels achter de auto bevinden tijdens het achteruit rijden.