the Pepsi interactive vending machine.

Pepsi® invites fans around the world to show off their football skills with the Pepsi interactive vending machine. Fans are challenged by the 2014 Pepsi all-star #FutbolNow squad -- Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and four-time player of the year, Leo Messi -- to move like the pros and show off their soccer style to be rewarded with a free Pepsi.

Rite Aid Media Wall

RITE AID AWARDS PIXELFIRE FOR THEIR GRAND OPENING VIDEO WALL

BEVERLY HILLS, CA – Providing large scale video content for digital signage is what we do best; especially when we have the best talents for the job at our disposal. Digital signage expert and Art Director, Chad Wixom, lent us his expertise and availability to execute a full 8 minute 7680x1080 video wall content playlist for one of the largest personal use consumer retail clients in the world.
From early January to early April we worked diligently to capture content that was relative to the branding for Rite-Aid’s beauty section. We concepted several rounds and ideas that told a nice story of integrating lifestyle with beauty and spa shots in relation to the retailers “category rings” which headlined as; ‘Beauty, Wellness, Wine & Spirits, Food, Home Care and Fitness’. After early rounds of shooting, we were asked to abandon the direction and focus on ambient beauty and serene environments.
We flew to directors of photography, (names insert) up from LA, and hired local Chad Wixom to design, art direct and produce the motion design and sound editing and manage the delivery pipeline.
From sandy beaches, surfers, flowers to the backwoods hiking in the NW, we packed large amounts of gear and captured some amazing 8k shots by combining two RED Epic cameras with two dragon chips side by side on a custom made slider mount to sync the shots and stitch them together.
The content was synced together by 16 LED panels that comprised of 4 screens with 4 displays in each 1920x1080 array. Several CEDNA players drove the backend to produce the more than 8 minutes of stunning colorful content combined with custom audio solutions.
It would seem shooting nature and simplicity would be a drop in the bucket, but we were met with some challenges throughout the assignment that you can only learn by doing. This experience has awarded us as true experts in a growing field. We look forward to exploring more retail client projects of this magnitude in the years to come.
Chad Wixom - Art Director, Motion / Audio Designer
Marvin Sanders - Technical Direction
Greg McDonald - Director of Photography
Ryhan Resleff - 3D Animation




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Media Taxi in UK London.

Watch the BrightMove take to the streets of London. Catch the reactions from the public as they share their opinions on TaxiCast - BrightMove Media's innovative real time, geo targeted taxi advertising service.

Fore more information, visit www.brightmovemedia.com

Airport Kiosk - a prototype.

A prototype interface demonstrating a better way to navigate airports.

Beabloo Digital Solutions for Fashion Retailers.

Fashion Retail video to help to increase sales

octopusnetworks.co.uk




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Nokia Lumia 2520 tablet nu beschikbaar.

De Nokia Lumia 2520 is vanaf nu in Nederland verkrijgbaar. Deze prachtige design tablet is beschikbaar in zwart met een matte afwerking.

De Nokia Lumia 2520 is zo ontworpen dat hij overal te gebruiken is; zelfs bij fel daglicht blijft het beeld buiten scherp. De tablet beschikt over een helder 10.1-inch Full HD-scherm, een krachtige Quad-core processor, 4G internet en wifi . Daarnaast beschikt de Lumia 2520 over een camera met 6,7 megapixel en – uniek voor een tablet – een Zeiss-lens, waarmee ook bij minder licht goede foto’s te maken zijn. De Lumia 2520 draait op Windows RT 8.1.

Door de vertrouwde Windows-omgeving vindt iedereen snel zijn weg op deze tablet. Microsoft Office en Outlook zijn al geïnstalleerd. Ook bijzonder is dat de tablet binnen een uur weer voor 80% is opgeladen. En dat is niet alles: met de geïntegreerde HERE Maps is de Lumia 2520 de enige tablet met echte offline kaarten voor een snelle en betrouwbare navigatie.

De winkeladviesprijs van de Nokia Lumia 2520 is 499 euro. De Lumia 2520 is exclusief leverbaar in de 58 winkels van BCC, of op BCC.nl. Daarnaast is er een Nokia power-toetsenbord beschikbaar, die niet alleen extra bescherming, maar ook extra levensduur van 5 uur biedt door de geïntegreerde accu. Dit toetsenbord is tevens voorzien van 2 USB poorten en een touchpad, waardoor erop werken voelt als een echte laptop. Het losse toetsenbord kost 149 euro.

View of Earth right now.

It's possible to see the International Space Station floating overhead if you have the right equipment and good timing, but have you ever wondered what it sees at any given moment? As of now, you won't have to. NASA has switched on the High Definition Earth Viewing (HDEV) experiment, an internet stream that shows the station's view of our planet in real time; you can check it out below. Developed and run in part by high school students, it includes both multiple 720p camera feeds and the ISS crew's radio chatter.

The footage isn't always riveting -- HDEV will occasionally lose contact, and there isn't much to see when the station is on the dark side of the world. Even so, it should still serve a noble purpose. It's testing both the quality of Earth-facing cameras as well as their ability to survive high doses of radiation while in orbit. Once the experiment goes offline in October 2015, NASA will use the results to decide what cameras it uses on future missions. Don't be surprised if awe-inspiring views become a staple of spaceflight in the near future.

Live VJ Footage | DJ AFFKT | Koningsdag | Paardenmarkt, Alkmaar / The Netherlands

Live VJ Footage

Club LIGHT, Las Vegas - First anniversary.

To celebrate the first anniversary of club LIGHT in Las Vegas, here's a little sampling of the video content created by Moment Factory over the last few months. In collaboration with Cirque du Soleil and Light Group, our team of multimedia artists produced a huge range of visual atmospheres (including some interactive ones) for world renowned DJs like DJ Skrillex, Axwell, Nicky Romero, Ingrosso, Alesso and Krewella.

It took over 20 video shoots in a variety of cities to realize these visual compositions. Dancers and circus artists were a crucial element in the integration of the live performance and the digital visuals.

momentfactory.com
thelightvegas.com/

A Super Smart Concept for Dumbed-Down Digital Signage.

Signage is the unsung informational scaffolding of the built environment. It’s not especially glamorous, but it does the crucial work of telling us what we’re looking at. Lately, however, we’ve begun to see a new breed of signs that aren’t really signs at all. In schools, office buildings, hospitals and the like, flat screen TVs have become a common fixture.
Instead of using paint and print, we’ve started using pixels to convey different information at different points during the day. It’s not an especially efficient way to do things, in terms of power consumption, but finding an alternative is tricky. How do you build a sign that can change moment to moment without resorting to an electricity-sucking display?
Pixel Track, a new project from the influential London studio Berg, is one possible solution to that problem. It’s basically the least-digital digital signage imaginable. Like its understated internet-connected washing machine, Berg’s signage shows the wisdom in approaching “smart” objects with a bit of restraint. As screens proliferate in spaces public and private, Pixel Track’s a compelling argument that the smarter solution might actually involve dumbing things down.
Berg’s sign combines internet-connected smarts with a display made up of mechanical pixels, each with two sides. When a new message is sent to the display, a computerized track sweeps along the backside and flips the pixels into the proper configuration, like a robotic Vanna White (back when Wheel used mechanical pixels instead of touchscreens, that is).


The advantage to the design is that once the pixels are flipped, the sign doesn’t require any power to display its message. “There’s no Windows PC driving it locally and no local server required, just a meager power supply to drive it,” Jack Shulze, Berg’s co-founder, writes about the project. “The smarts are on the network, where they should be.” In certain situations, it could even run off of a battery.
Aesthetically, Berg’s prototypes don’t look much different than the unsightly LED signs you see above theater doors in multiplex cinemas. But the mechanical system is much more flexible than its digital counterparts in terms of its size, shape, and how it can be adapted to its environment. Plus, its cloud-based operation means it can easily interface with apps and other data streams.
Changeable signage is a fairly banal problem, and you might wonder why a world-class design studio would tackle it at all. But Pixel Track is another elegant expression of a future Berg’s long been exploring–one where we don’t default to the most high-tech solution just because it’s available.