Mondelez has deployed the Ngage Media screens to promote its energizing breakfast Belvita.
The ideal start to the day it starts really with Belvita Breakfast. The campaign is scheduled adaptive: only at the relevant times, namely in the morning, running the campaign. The campaign was commissioned by Posterscope.
maandag 29 februari 2016
DIGITAL SCREENS HAVE GREAT ATTENTION VALUE.
S group retail chain research about profitability: Catching the attention with screens
S group, a retail and service network with over 1600 outlets, carried out a research in 2013 about the attention value of digital screens. The research was done in co-operation with FirstView and TeknoVision.
TeknoVision movement cameras that measure dwell time were installed above a product shelf of Prisma Itäharju (supermarket) for two weeks. A 42-inch horizontal digital signage screen was installed in to the shelf end right next to the product. Underneath the screen were barbeque grills on display. During the first week there wasn’t any material playing on the screen. During the second week a picture and a price of the grill was displayed on the screen. The price was the same both weeks and it was the product’s normal price (not a special offer).
The dwell time of customers passing by the shelf (product) was measured with cameras. Here's what the activity towards the product looked like without the advertisement on screen and with the ad screen:
The purple line indicates the results of the first week. Green line indicates the results of the second week when the digital signage screen was in use.
Naturally the final decision of purchase is affected with several matters, from the price of the product to the appearance, features, and even packaging. A new barbeque grill isn’t on the shopping list of every customer. As the research show at best 5, 5 % of all customers were even the slightest bit interested in grills at all.
Nevertheless the interest towards the product clearly increased by advertising it on digital signage screen and that is what we wanted to know.
TeknoVision movement cameras that measure dwell time were installed above a product shelf of Prisma Itäharju (supermarket) for two weeks. A 42-inch horizontal digital signage screen was installed in to the shelf end right next to the product. Underneath the screen were barbeque grills on display. During the first week there wasn’t any material playing on the screen. During the second week a picture and a price of the grill was displayed on the screen. The price was the same both weeks and it was the product’s normal price (not a special offer).
The dwell time of customers passing by the shelf (product) was measured with cameras. Here's what the activity towards the product looked like without the advertisement on screen and with the ad screen:
The purple line indicates the results of the first week. Green line indicates the results of the second week when the digital signage screen was in use.
Naturally the final decision of purchase is affected with several matters, from the price of the product to the appearance, features, and even packaging. A new barbeque grill isn’t on the shopping list of every customer. As the research show at best 5, 5 % of all customers were even the slightest bit interested in grills at all.
Nevertheless the interest towards the product clearly increased by advertising it on digital signage screen and that is what we wanted to know.
zondag 28 februari 2016
the digital sales showroom.
The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface.
“Our unique digital showroom concept is a juxtaposition of craft and innovation,” said Tommy Hilfiger. “The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup.”
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AMSTERDAM, THE NETHERLANDS (January 2015) - Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of an innovative digital sales showroom, located at its global headquarters in Amsterdam, The Netherlands. The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface.
"Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams," said Daniel Grieder, CEO, Tommy Hilfiger. "We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience."
"Our unique digital showroom concept is a juxtaposition of craft and innovation," said Tommy Hilfiger. "The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup."
The centerpiece of the digital showroom is an interactive half-meter by one-meter touchscreen table set in a sleek walnut frame, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens. Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as color offerings and size ranges.
The product selection and ordering experience builds on a traditional sales approach, reimagined through the digitalized system that streamlines and simplifies the process. The interactive interface allows for in-depth discussions on styling, merchandising and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience.
The digital showroom concept also supports Tommy Hilfiger's ongoing sustainability mission, as it reduces sample production, eliminates the need for printed order forms, and diminishes the ecological impacts of shipping. In turn, the environmental impacts of sample creation are significantly reduced, from the supply chain and manufacturing to packaging and international shipping.
Tommy Hilfiger will launch its digital showroom on January 21, 2015, in Amsterdam with key international wholesale partners, and the company is establishing a global roll-out plan to expand the concept into markets worldwide.
“Our unique digital showroom concept is a juxtaposition of craft and innovation,” said Tommy Hilfiger. “The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup.”
=============
AMSTERDAM, THE NETHERLANDS (January 2015) - Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of an innovative digital sales showroom, located at its global headquarters in Amsterdam, The Netherlands. The digital showroom revolutionizes the sales experience for retailers by offering them a more engaging and seamless buying approach. The interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface.
"Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams," said Daniel Grieder, CEO, Tommy Hilfiger. "We are passionate about providing our clients with the best service, experience and quality. Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience."
"Our unique digital showroom concept is a juxtaposition of craft and innovation," said Tommy Hilfiger. "The platform reflects values which are at the heart of our brand DNA: entrepreneurial, inspirational, surprising, inclusive and accessible. We believe this is the sales experience of the future and look forward to working with our retail partners in this exciting new setup."
The centerpiece of the digital showroom is an interactive half-meter by one-meter touchscreen table set in a sleek walnut frame, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens. Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as color offerings and size ranges.
The product selection and ordering experience builds on a traditional sales approach, reimagined through the digitalized system that streamlines and simplifies the process. The interactive interface allows for in-depth discussions on styling, merchandising and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience.
The digital showroom concept also supports Tommy Hilfiger's ongoing sustainability mission, as it reduces sample production, eliminates the need for printed order forms, and diminishes the ecological impacts of shipping. In turn, the environmental impacts of sample creation are significantly reduced, from the supply chain and manufacturing to packaging and international shipping.
Tommy Hilfiger will launch its digital showroom on January 21, 2015, in Amsterdam with key international wholesale partners, and the company is establishing a global roll-out plan to expand the concept into markets worldwide.
2016 AMOLED Market, Estimated an Increase of Approx. 40% from 2015.
According to 2016 OLED Display Annual Report, published by UBI Research, 2016 AMOLED panel market is estimated to show US$ 15,000 million, which is a growth of approximately 40% from 2015. The report also expects the shipment to record 16% increase compared to 2015 with 270 million units, and 2016 to be the year for the AMOLED industry could take off again.
UBI Research revealed that “Samsung Electronics is actively selecting AMOLED panel for mainstream models of Galaxy and the demand for AMOLED panel by Chinse set companies is also increasing. Additionally, Apple’s application of flexible AMOLED panel for iPhone is becoming more concrete, and OLED TV sales is gradually increasing. As such LCD will be slowly replaced”. Particularly, regarding AMOLED for mobile device market, UBI Research explained that “the flexible AMOLED panel equipped set market analysis shows approximately 500K (Gen 6) per month will be required until 2020, and it is anticipated that active flexible AMOLED investment will be continually carried out”.
The AMOLED market growth staggered momentarily in 2015, but due to the increase of demand for mainstream AMOLED panel and flexible AMOLED panel, it grew with a large margin in 2015. Accordingly, investment for flexible AMOLED panel application for Apple’s iPhone, which is leading the total smartphone market with Samsung Electronics, is in consideration. The panel companies in China, Japan, and Taiwan are also anticipated to invest in flexible AMOLED panel, and bring energy into stagnated OLED related display industry.
According to the 2016 OLED Display Annual Report, the AMOLED panel market exceeded US$ 10,000 million with approximately 230 million units in 2015, an increase of approximately 25% from the previous year. It is expected to record US$ 67,000 million until 2020 with CAGR of approximately 46%.
While it's not the 3D Star Wars hologram you're hoping for, Mitsubishi is developing a system to project video in mid-air, which it hopes to commercialize in time for the Tokyo 2020 Olympics. To pull it off, the company is using two types of optical tech: a beam splitter, which divides incoming photons into reflected and transmitted light, and a retro-reflective sheet that bounces light back in exactly the same direction it came from. By arranging them just so with a display (below), the light reconverges to form an image that appears to float in the air.
Mitsubishi developed a special optical simulation program to figure out how to arrange the elements in order to create a 56-inch diagonal image that sits a meter (40 inches) from the beam splitter. It said the main problem with the tech is that "people who are not accustomed to focusing their eyes on open space find it difficult to understand where an aerial images is being displayed." As a result, the system also projects guide images on walls place on either side of the "screen" so you know where to look.
Mitsubishi thinks it could be used to project large images in public spaces or display "life-sized images of people for remote communication." It expects to commercialize the tech by 2020, but hopefully they'll have some kind of proof-of-technology prototype coming soon.
donderdag 25 februari 2016
Yosemite Firefall 2016
Shoot on 2/15/2016. One of the most stunning moments in Yosemite National Park. We hiked about an hour from Southside Dr to a high plateau where you have full view of the tunnel from Village perspective.The setting sun hits Horsetail Fall at just the right angle to illuminate the upper reaches of the waterfall. And when conditions are perfect, Horsetail Fall glows from white to gold, red in the peak, then fade out quickly in 20 minutes.
woensdag 24 februari 2016
WOW: Experience.
Amazing Experience digital artistry from Nobumichi.
Asai when Intel tech and real-time face tracking combine to transform one woman's face into an hypnotic living lightshow unlike anything
you’ve seen before.
dinsdag 23 februari 2016
In our minds.
In Our Minds is a holographic art installation expressing the idea of what we see is limited only to the image of our perception toward it.
They say we live in the universe, we say we live in our brains and its perception of the universe.
The project was made possible through a 360 projection mapping realized on a human brain mockup inside of a holographic display installation. In addition, immersive visualization was displayed around the room, taking the audience from inside of their minds to an inspiring journey into outer infinite space.
See the full story
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